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Bethel University Target Audience
User Segments
Age: 17
Gender: Male
Occupation: High School Senior
Education: High School Diploma (in progress)
Age: 16
Gender: Female
Occupation: High School Junior
Education: High School Diploma (in progress)
Age: 18
Gender: Male
Occupation: Recent High School Graduate
Education: High School Diploma
Aspiring Scholar Alex
Goals
- To gain college credits while still in high school to get a head start on their degree
- To explore potential career paths and academic interests through diverse course offerings
- To find a supportive and challenging academic environment that aligns with their personal values.
Pain Points
- Balancing rigorous high school coursework with demanding early college studies can be overwhelming
- Uncertainty about choosing the right college and major that fits their long-term aspirations
- Limited time for social activities and personal interests due to academic commitments.
Bethel University Geographic Distribution
Primarily US-focused due to physical location and regional targeting, but online offerings and mission-driven focus allow for limited international reach, with a small percentage of users from Canada and other countries.
Top Countries
United States
Canada
South Korea
Brazil
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
The user base includes varied household sizes, with a significant portion in 3-4 person homes, primarily falling within medium to high-income brackets, reflecting affordability concerns addressed by financial aid.
Employment Status
Income Distribution
Education Level
Bethel University Behavior Analysis
Behavior Profile
Device Breakdown
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