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Bethel University targets a broad audience including prospective undergraduate students (recent high school graduates and transfer students), adult learners, graduate students, seminary students, and early college students (high school students seeking college credit). Additionally, they target current students, alumni, parents and families, faculty and staff, churches, and military personnel. The university provides specific information and resources tailored to each of these groups, indicating a segmented approach to addressing their diverse needs and interests. This is evident from the separate admissions information, visit options, and inquiry forms for each student category, as well as dedicated resources for other stakeholders like alumni and parents.
Age: 19
Gender: Female
Occupation: Student, Part-time Barista at Starbucks near Campus, Minnesota branch, USA during term breaks and weekends after college classes (3-4 days a week, 4-5 hours a day). Earns around $800-$900 per month depending on the number of hours worked and tips received, as the minimum wage for non-tipped workers in Minnesota is $10.59 per hour for employers with annual gross revenues of less than $500,000, and $8.84 per hour for employers with annual gross revenues of $500,000 or more. It is not clear which of the categories Starbucks falls under as most branches in the area are company owned and operated. Her income is supplemented by her parents. Works around 20 hours a week on a flexible schedule, which impacts the number of tips she receives depending on peak and low hours. Weekends and early evenings during term break are her best sources of tips since there are fewer students during this time. Earns 180 - 200 in tips per month depending on seasonality and branch of the Starbucks she is working in. As a result of her work, she receives great perks such as a free pound of coffee or a box of tea or eight K-Cup pods each week, and a 30% discount on almost everything she buys at Starbucks, both in store and online. Gets food and beverage discounts for herself during breaks and 7 free food and beverage items per week. Starbucks also has a program called Bean Stock, where employees are granted company stock. With this, she can own a part of Starbucks and benefit from the company's financial success. Gets up to 24 hours of sick time each year to care for herself or a family member, and additional benefits such as Lyra Health, a mental health benefit, and access to the Employee Assistance Program (EAP)., and a 401(k) retirement savings plan with company match to help her save for the future and take control of her financial future, as Starbucks partners with Fidelity Investments, allowing her to create a plan that's right for her.
Education: High School Diploma
Age: 21
Gender: Male
Occupation: Student, Volunteer at a Local Church, Minnesota branch USA during term breaks and weekends after college classes (2-3 days a week, 2-3 hours a day). He's a devoted church member who volunteers on weekends and term breaks, aiding with community events, religious programs, and youth ministry initiatives; Despite his non-paid work, he receives a modest monthly stipend of $200 in appreciation for his efforts, which helps him afford daily necessities. He also earns a modest income from some side jobs during the term breaks, although he does not discuss the details, as his primary focus is his volunteer work. As a committed volunteer, David gains valuable leadership and ministry skills, fostering spiritual and personal growth; His work leads to strong community bonds and references, boosting his career prospects in ministry and nonprofit fields, with his biggest reward the positive change he brings to others' lives.
Education: High School Diploma
Age: 20
Gender: Female
Occupation: Student, Freelance Graphic Designer online for local businesses in Minnesota, Wisconsin, Iowa, North Dakota, and South Dakota; Part-time graphic designer (10-15 hours a week) with flexible hours to accommodate her class schedule; Pay rate: $20-$30 per hour, depending on the project and client. Total earnings per month: $800-$1800 (before taxes); Income is supplemented by her parents; Focuses on building her portfolio and gaining experience; Finds clients through online platforms (Upwork, Fiverr) and referrals. Manages own schedule and taxes.
Education: High School Diploma
Bethel University primarily serves the US market, with a strong concentration in the Minnesota region (US). Canada, and a few other international markets also contribute a smaller percentage of users.
United States
Canada
Mexico
United Kingdom
Kenya
Primary age group concentration shows strong presence in:
31-35
Most active age range
Bethel University's target users primarily live in smaller households, with a mix of income levels. A significant portion falls into the medium-income bracket, reflecting both students and working professionals.
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