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Bring Change to Mind

Bring Change to Mind is a non-profit organization dedicated to ending the stigma and discrimination surrounding mental illness. They achieve this through youth-focused programs, public service announcements, research initiatives, and partnerships with various stakeholders. Their website highlights their commitment to providing resources, fostering dialogue, and empowering individuals to speak openly about mental health.

Company : Bring Change to Mind

Industry : Non-profitMental HealthAdvocacy

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

Key Competitors

National Alliance on Mental Illness (NAMI)
Mental Health America (MHA)
American Foundation for Suicide Prevention (AFSP)

Bring Change to Mind Key Value propositions

Youth Empowerment
Stigma Reduction
Mental Health Education
Community Support

Bring Change to Mind SWOT Analysis

Strengths

Strong youth focus and programs.Effective awareness campaigns.Partnerships with schools and communities.

Weaknesses

Reliance on donations and funding.Limited geographical reach outside key areas.Potential difficulty in measuring long-term impact.

Opportunities

Expand online resources and digital reach.Develop corporate partnerships for funding.Advocate for mental health policy changes.

Threats

Competition from other mental health organizations.Economic downturn impacting donations.Changing perceptions and attitudes towards mental health.

Top Marketing Strategies for Bring Change to Mind

Leverage Social Media for Youth Engagement

Target young adults on platforms like Instagram and TikTok with engaging content, mental health resources, and stories of recovery. This will boost awareness and create a sense of community among youth, aligning with their core audience.

Partner with Influencers and Celebrities

Collaborate with prominent figures in entertainment, sports, and social media who advocate for mental health. This will amplify their message, reach a wider audience, and reduce stigma associated with mental illness.

Develop Interactive Online Resources and Tools

Create interactive online quizzes, workshops, and support groups for different age groups and specific mental health concerns. This will provide accessible and engaging resources, fostering a sense of support and empowerment.

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Bring Change to Mind User Persona

Bring Change to Mind Geographic and Demographic Insights

Geographic Insights: Bring Change to Mind's primary market is the US, followed by Canada. The organization also sees significant engagement from the UK, Australia, and India.

Top Countries

  • United States flag

    United States

    60%

  • Canada flag

    Canada

    15%

  • United Kingdom flag

    United Kingdom

    10%

  • Australia flag

    Australia

    7.5%

  • India flag

    India

    7.5%

Demographic Insights: Bring Change to Mind's target audience is primarily young adults and teenagers, with a slight preference among females.

Age Distribution

Gender Distribution

Bring Change to Mind Socio-economic Profile

Household and Income Insights: Bring Change to Mind's target users typically belong to middle-income households with 3-4 members, reflecting a diverse range of socioeconomic backgrounds.

Educational and Employment Insights: The majority of users are students or those currently attending university/college, highlighting the organization's focus on youth and young adults.

Households Size

Income Distribution

Education Level

Employment Status

Bring Change to Mind Behavioral Insights

Interest-Based Insights: Target users are interested in mental health, education, social justice, and show engagement with music, gaming, technology, and travel.

Technology and Social Media Usage: Users primarily access content through YouTube, Instagram, and TikTok using a mix of desktops, Android, and iOS devices.

Interests

Mental healthEducationSocial JusticeMusicGamingTechnologyTravel

Device Breakdown

Social Media Usage

Bring Change to Mind Top Competitors

Competitor
Estimated market share
Top domains
National Alliance on Mental Illness (NAMI)35%Mental Health Advocacy, Support Groups, Public Policy
Mental Health America (MHA)25%Mental Health Awareness, Information and Resources, Online Support
American Foundation for Suicide Prevention (AFSP)15%Suicide Prevention, Research and Education, Loss Survivor Support

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