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Bring Change to Mind (BC2M) is a non-profit organization founded in 2010 by Glenn Close. Its mission is to end the stigma and discrimination surrounding mental illness. BC2M achieves this through national advocacy and awareness campaigns, student-led high school and middle school programs, and a storytelling movement. The organization develops and distributes public service announcements (PSAs), implements evidence-based programs in schools, and provides resources and tools for individuals, families, and communities. BC2M also partners with various organizations, from global brands to local businesses, to promote mental health awareness and create stigma-free environments. The organization relies on donations and fundraising events to support its operations and expand its reach.
Major Markets
National Alliance on Mental Illness (NAMI)
Mental Health America (MHA)
National Alliance on Mental Illness (NAMI)
Large network of affiliates
Strong brand recognition
Extensive range of programs
Volunteer dependency
Bureaucratic structure
Inconsistent service quality across affiliates
Expand online support programs
Increase corporate partnerships
Advocate for policy changes
Competition for funding
Stigma surrounding mental illness
Economic downturn affecting donations
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