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Bring Change to Mind (BC2M) is a non-profit organization founded in 2010 by Glenn Close. Its mission is to end the stigma and discrimination surrounding mental illness. BC2M achieves this through national advocacy and awareness campaigns, student-led high school and middle school programs, and a storytelling movement. The organization develops and distributes public service announcements (PSAs), implements evidence-based programs in schools, and provides resources and tools for individuals, families, and communities. BC2M also partners with various organizations, from global brands to local businesses, to promote mental health awareness and create stigma-free environments. The organization relies on donations and fundraising events to support its operations and expand its reach.

Major Markets

United States flagUnited States
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National Alliance on Mental Illness (NAMI)

Mental Health America (MHA)

Top Marketing Channels

National Alliance on Mental Illness (NAMI)

  • Digital Marketing
  • Examples: Website, Social Media, Email Marketing
  • Campaigns: NAMIWalks, Mental Health Month, Crisis Intervention Training
  • Traditional Media
  • Examples: TV, Radio, Print
  • Campaigns: Public Service Announcements, Awareness Events, Partnerships
  • Community Engagement
  • Examples: Local Events, Workshops, Presentations
  • Campaigns: Community Outreach, Support Groups, Educational Programs

Top Sales Channels

  • Fundraising
  • Online Donations, Charity Walks, Workplace Giving
  • Donation Drives, Fundraising Events, Corporate Sponsorships
  • Membership & Sales
  • NAMI Membership, Online Courses, Branded Apparel
  • Membership Programs, Subscription Services, Merchandise Sales
  • Grants & Funding
  • Federal Grants, Private Foundations, Local Government
  • Grant Applications, Government Funding, Foundation Support

Bring Change to Mind SWOT Analysis

Strengths

Large network of affiliates

Strong brand recognition

Extensive range of programs

Weaknesses

Volunteer dependency

Bureaucratic structure

Inconsistent service quality across affiliates

Opportunities

Expand online support programs

Increase corporate partnerships

Advocate for policy changes

Threats

Competition for funding

Stigma surrounding mental illness

Economic downturn affecting donations

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