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Bragg Live Food Products Target Audience

User Segments

Age: 28

Gender: Female

Occupation: Software Engineer

Education: Master's Degree, Computer Science

Age: 32

Gender: Male

Occupation: Graphic Designer

Education: Bachelor's Degree, Fine Arts

Age: 25

Gender: Female

Occupation: Registered Nurse

Education: Bachelor's Degree, Nursing

Aisha Khan

Aisha Khan

Age: 28
Gender: Female
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Industry: Tech
Channels: InstagramLinkedInYouTube

Goals

  • Maintain a balanced lifestyle despite a demanding job
  • Discover new and effective ways to boost immunity and energy
  • Contribute to sustainable and ethical consumption practices.

Pain Points

  • Lack of time for extensive meal prep due to long working hours
  • Difficulty finding truly organic and transparently sourced products
  • Information overload on health trends making it hard to discern reliable advice.

Bragg Live Food Products Geographic Distribution

Bragg's primary market is the US and Canada, comprising 85% of users. Other significant markets include the UK, Australia, and Germany, indicating a global health-conscious consumer base.

Top Countries

United States flag

United States

70%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

5%
Australia flag

Australia

3%
Germany flag

Germany

2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most users are in 2-4 person households with medium to high incomes, indicating a focus on health within established households with disposable income.

Employment Status

Income Distribution

Education Level

Bragg Live Food Products Behavior Analysis

Behavior Profile

Health-Conscious
Natural Products
Organic
Wellness Goals
Gut Health
Immunity
Recipe Seeking
Active Online
Community Engagement
Ethical Sourcing
Clean Eating
Proactive Health
Sustainable Living
Healthy Cooking
Yoga & Pilates
Mindfulness
Instagram Usage
YouTube Usage
E-commerce
Ingredient Transparency

Device Breakdown

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