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Bragg Live Food Products is a company focused on providing health and wellness products, particularly centered around apple cider vinegar (ACV). Their product line extends beyond ACV to include supplements, olive oil, liquid aminos, coconut aminos, nutritional yeast, seasonings, and dressings. The company emphasizes organic, non-GMO, gluten-free, vegan, and kosher certifications, appealing to health-conscious consumers. They are committed to sustainability, demonstrated by their B Corp certification and partnership with Save the Bee. Bragg aims to make well-being more accessible by offering trusted everyday classics and innovative new products, supported by scientific research and guidance from medical professionals. They engage with their community through recipes, wellness content, and a community cookbook, fostering brand loyalty and promoting healthy living.
Major Markets
Key Competitors
Dynamic Health
Viva Naturals
Dynamic Health
Wide range of health products
Established distribution network
Strong brand recognition in specific niches
Limited brand awareness compared to larger competitors
Inconsistent marketing messaging
Reliance on few key products
Expand product line to include more specialized supplements
Partner with more health professionals for endorsements
Increase focus on international markets
Increasing competition from larger health brands
Fluctuations in ingredient costs
Negative publicity from unsubstantiated health claims
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