Top Marketing Strategies for Bragg Live Foods

Bragg Live Foods User Persona

Name:

Emily Davis

Age :

28

Gender :

Female

Occupation :

Marketing Specialist

Industry :

Marketing and Advertising

Education :

Bachelor's degree, Marketing

Preferred platforms

GOALS

• Achieve sustainable weight management through healthy lifestyle choices
• Improve gut health and reduce digestive issues through natural remedies
• Discover new and exciting healthy recipes to incorporate into her daily routine

Frustrations

• Finding trustworthy information online about health and wellness
• Sticking to a healthy diet while managing a busy work schedule
• Lack of time for elaborate meal preparations during the week

Name:

John Smith

Age :

45

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Master's degree, Computer Science

Preferred platforms

GOALS

• Incorporate natural supplements into his diet to boost energy levels and overall health
• Find a natural solution to manage occasional heartburn and indigestion
• Stay updated on the latest scientific research and evidence-based health information

Frustrations

• Filtering through misleading health information and marketing claims
• Finding healthy food options that fit his dietary preferences
• Maintaining a healthy lifestyle while juggling work and family commitments

Name:

Sophia Chen

Age :

55

Gender :

Female

Occupation :

Yoga Instructor

Industry :

Wellness and Fitness

Education :

Certification, Yoga Teacher Training

Preferred platforms

GOALS

• Share her knowledge and passion for holistic health with her online community
• Discover new wellness products and brands to recommend to her students
• Expand her understanding of natural remedies and their benefits

Frustrations

• Encountering misinformation and skepticism towards natural health practices
• Finding high-quality, organic ingredients for her recipes and remedies
• Staying up-to-date with the latest trends and research in the wellness industry

Bragg Live Foods Geographic and Demographic Insights

Geographic Insights: Bragg's primary market is the United States, followed by Canada. They have a growing presence in other English-speaking countries and are expanding into the European market.

Demographic Insights: Bragg's target audience skews towards females aged 25-44. However, they have a significant customer base across all age groups and genders interested in natural health.

Bragg Live Foods Socio-economic Profile

Household and Income Insights: Bragg's target market includes a range of household sizes, with a higher concentration in 2-person and 3-4 person households. Their products appeal to a broad income demographic, with the largest segment in the middle-income bracket.

Educational and Employment Insights: Bragg's target users are primarily employed full-time or are business owners, reflecting their focus on health-conscious individuals with disposable income. They attract a well-educated demographic, with a majority having a university or college degree.

Bragg Live Foods Behavioral Insights

Interest-Based Insights: Bragg's target audience shows interest in healthy recipes, organic living, fitness activities like yoga, mindfulness practices, gut health, and natural remedies.

Technology and Social Media Usage: Bragg's target audience is highly active on social media, particularly on Instagram and YouTube. They primarily use mobile devices (Android and iOS) to access online content.

Bragg Live Foods Top Competitors