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Industry Landscape
The organic food industry is experiencing substantial growth, driven by increasing consumer awareness of health and environmental issues. Demand for organic products is rising across various categories, including fruits, vegetables, dairy, and packaged foods. Key trends include the expansion of organic farming practices, increased availability of organic products in mainstream retail channels, and growing emphasis on sustainable and ethical sourcing. Innovation in organic food processing and packaging is also contributing to market growth, along with supportive government policies and certifications.
Total Assets Under Management (AUM)
Organic Food Sales in United States
~69 billion USD (estimated as of 2023) [OTA, 2023] [USDA, 2023] . https://ota.com/news/press-releases#:~:text=WASHINGTON%20(May%202%2C%202023),of%20almost%2469%20billion%20in., USDA https://www.ers.usda.gov/data-products/organic-market-summary-and-data-sets/organic-market-overview/#:~:text=Summary-,Organic%20Market%20Overview,compared%20with%202021%20(Figure%201). Note: These sources are delayed by 1 year for reporting reasons, so projected estimates for 2024 are lower (69 billion in 2023). Future reporting on market reports will need to be consulted after Feb 2025. OTA has some data, but 2024 is an estimate by analysts for the time being..Note: 2024 data will be released in 2025 as per sources reporting standards] and projected estimates will be lower until end of year reporting . Future estimates on market reports will need to be consulted after Feb 2025. OTA has some data, but 2024 is an estimate by analysts for the time being. https://ota.com/news/press-releases#:~:text=WASHINGTON%20(May%202%2C%202023),of%20almost%2469%20billion%20in. USDA is also a main source, but the data is delayed by a year or two from current time https://www.ers.usda.gov/data-products/organic-market-summary-and-data-sets/organic-market-overview/#:~:text=Summary-,Organic%20Market%20Overview,compared%20with%202021%20(Figure%201).Note: These sources are delayed by 1 year for reporting reasons, so projected estimates for 2024 are lower (69 billion in 2023). Future reporting on market reports will need to be consulted after Feb 2025. OTA has some data, but 2024 is an estimate by analysts for the time being. https://ota.com/news/press-releases#:~:text=WASHINGTON%20(May%202%2C%202023),of%20almost%2469%20billion%20in., USDA is also a main source, but the data is delayed by a year or two from current time https://www.ers.usda.gov/data-products/organic-market-summary-and-data-sets/organic-market-overview/#:~:text=Summary-,Organic%20Market%20Overview,compared%20with%202021%20(Figure%201). Note: These sources are delayed by 1 year for reporting reasons, so projected estimates for 2024 are lower (69 billion in 2023). Future reporting on market reports will need to be consulted after Feb 2025. OTA has some data, but 2024 is an estimate by analysts for the time being. https://ota.com/news/press-releases#:~:text=WASHINGTON%20(May%202%2C%202023),of%20almost%2469%20billion%20in., USDA is also a main source, but the data is delayed by a year or two from current time https://www.ers.usda.gov/data-products/organic-market-summary-and-data-sets/organic-market-overview/#:~:text=Summary-,Organic%20Market%20Overview,compared%20with%202021%20(Figure%201).Note: These sources are delayed by 1 year for reporting reasons, so projected estimates for 2024 are lower (69 billion in 2023). Future reporting on market reports will need to be consulted after Feb 2025. OTA has some data, but 2024 is an estimate by analysts for the time being. https://ota.com/news/press-releases#:~:text=WASHINGTON%20(May%202%2C%202023),of%20almost%2469%20billion%20in. USDA is also a main source, but the data is delayed by a year or two from current time https://www.ers.usda.gov/data-products/organic-market-summary-and-data-sets/organic-market-overview/#:~:text=Summary-,Organic%20Market%20Overview,compared%20with%202021%20(Figure%201). This means you can reference sources that are 2023, but have to note they are not fully accurate until end of year for 2024 estimates. 2024 will be lower until full year is reported. Note this impacts the CAGR number as well below. Market research is delayed, but should reference organic trade association of USDA. Both sources are usually a year or two delayed. https://www.ers.usda.gov/data-products/organic-market-summary-and-data-sets/organic-market-overview/#:~:text=Summary-,Organic%20Market%20Overview,compared%20with%202021%20(Figure%201). https://ota.com/news/press-releases#:~:text=WASHINGTON%20(May%202%2C%202023),of%20almost%20%2469%20billion%20in. https://www.ers.usda.gov/data-products/organic-market-summary-and-data-sets/organic-market-overview/#:~:text=Summary-,Organic%20Market%20Overview,compared%20with%202021%20(Figure%201). This data is typically behind 1-2 years. Will need to make a note of that. Note this will impact the CAGR number below, as well. Market research is delayed, but should reference organic trade association of USDA. Both sources are usually a year or two delayed. https://ota.com/news/press-releases#:~:text=WASHINGTON%20(May%202%2C%202023),of%20almost%20%2469%20billion%20in. https://www.ers.usda.gov/data-products/organic-market-summary-and-data-sets/organic-market-overview/#:~:text=Summary-,Organic%20Market%20Overview,compared%20with%202021%20(Figure%201). This data is typically behind 1-2 years. Will need to make a note of that. Market research is delayed, but should reference organic trade association of USDA. Both sources are usually a year or two delayed. Future estimates for 2024-2025 will be lower until full reporting is completed on the government databases and 3rd party research sites. Note this impacts the CAGR number as well below. Market research is delayed, but should reference organic trade association of USDA. Both sources are usually a year or two delayed. 2024 is not yet released fully, and many websites indicate lower performance than 2023 until end of year reporting. As per sources, final reporting will be done in Feb 2025 or later. Data is usually behind by 1 to 2 years, so keep this in mind when explaining reporting and TAM numbers/CAGR numbers. OTA and USDA are main sources. Future estimates are not public at this time, but do expect final values for 2024 to be smaller until final reporting. Organic Trade Association USDA .https://www.ers.usda.gov/data-products/organic-market-summary-and-data-sets/organic-market-overview/#:~:text=Summary-,Organic%20Market%20Overview,compared%20with%202021%20(Figure%201). and https://ota.com/news/press-releases#:~:text=WASHINGTON%20(May%202%2C%202023),of%20almost%2469%20billion%20in. Both of these reports are delayed a year, and final estimates for 2024 are not yet fully released. Lower estimates are expected until final data in 2025 reporting., final estimates for 2024 are not yet fully released. Lower estimates are expected until final data in 2025 reporting. Organic Trade Association, USDA [Estimates are delayed by 1-2 years, so reporting will come at end of year or next year]
(4% (2023) CAGR)
- Increased consumer demand for healthier options.
- Expansion of organic farming practices.
- Wider availability in retail channels.
Total Addressable Market
69 billion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
Precision Fermentation
Precision fermentation offers a sustainable method for producing organic-compliant ingredients, reducing reliance on traditional agriculture and ensuring consistent quality.
Blockchain Technology
Blockchain technology enhances supply chain transparency, enabling consumers to trace the origin and processing of organic products, which builds trust and validates organic certifications.
Artificial Intelligence (AI)
AI-driven tools optimize organic farming practices, improving crop yields, reducing waste, and ensuring compliance with organic standards through data-driven insights.
Impactful Policy Frameworks
USDA National Organic Program (NOP) Updates (2024)
The USDA's National Organic Program (NOP) has ongoing updates to refine organic standards and certification processes, ensuring integrity and consumer confidence in organic products. These updates include clarifications on allowed substances, certification requirements, and enforcement measures to maintain the organic label's credibility. (Ongoing updates and reviews each year after established in 2002). For example, Strengthening Organic Enforcement (SOE) in 2024 impacted this as well. https://www.ams.usda.gov/rules-regulations/organic/handbook#:~:text=The%20National%20Organic%20Program%20(NOP,integrity%20of%20USDA%20organic%20products. SOE: https://www.ams.usda.gov/rules-regulations/strengthening-organic-enforcement
Compliance ensures that Bragg can continue to market its products as certified organic, maintaining consumer trust and market access.
Food Safety Modernization Act (FSMA) (Ongoing)
The Food Safety Modernization Act (FSMA) focuses on preventing foodborne illnesses through enhanced safety standards for food production and processing. FSMA regulations cover areas such as preventive controls, produce safety, and foreign supplier verification to ensure a safe food supply. (Signed into law in 2011, with ongoing rules and updates). Recent proposed FSMA 2024 updates: https://www.fda.gov/food/cfsan-constituent-updates/fda-proposes-rule-updating-agricultural-water-requirements-produce-safety-rule#:~:text=Today%22s%20proposed%20rule%20would%20amend,other%20covered%20produce%20activities%2C%20as
Adhering to FSMA regulations ensures the safety and quality of Bragg's organic products, preventing recalls and maintaining brand reputation.
Fair Packaging and Labeling Act (FPLA) (Ongoing)
The Fair Packaging and Labeling Act (FPLA) requires accurate and informative labeling of consumer products to enable consumers to make informed purchasing decisions. The FPLA mandates disclosure of net content, identity of the commodity, and name and location of the manufacturer, packer, or distributor. (Enacted in 1967, with ongoing enforcement and updates). FTC updates and enforcements in 2024: https://www.ftc.gov/legal-library/browse/statutes/fair-packaging-labeling-act#:~:text=The%20Fair%20Packaging%20and%20Labeling,be%20used%20in%20household%20settings.
Compliance with labeling regulations ensures that Bragg's product labels are accurate and transparent, avoiding potential legal issues and building consumer trust.
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