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Black Dollar Index Target Audience
The Black Dollar Index (BDI) targets Black consumers who are interested in supporting businesses with strong records of racial equity. They aim to influence consumer spending habits within the Black community by providing insights into corporate practices. Their messaging also targets corporations, encouraging them to improve their diversity and inclusion efforts.
User Segments
Black Dollar Index Geographic Distribution
The Black Dollar Index primarily targets the United States, capturing a dominant 90% of the market share. Canada, the UK, France, and Germany represent smaller but growing international audiences.
Top Countries
United States
Canada
United Kingdom
France
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
The Black Dollar Index appeals to a diverse range of household sizes, with a significant portion having middle-income levels.
Employment Status
Income Distribution
Education Level
Black Dollar Index Behavior Analysis
Behavior Profile
Device Breakdown
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