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Black Dollar Index Target Audience

The target audience for the Black Dollar Index includes Black consumers, investors, and organizations that support racial equity and economic empowerment. BDI also targets corporations seeking to improve their relationships with Black communities by increasing transparency and accountability in their business practices. The BDI's audience is concerned with fair representation, supplier diversity, community investments, and the elimination of racial discrimination.

User Segments

Age: 32

Gender: Female

Occupation: Financial Analyst, Investment Firm looking for diverse portfolios that meet ESG goals for her company and her clients. She is passionate about impact investing and corporate social responsibility, specifically concerning racial equity. She actively researches companies to ensure their values align with her own, seeking to support businesses that demonstrate genuine commitment to Black communities and economic empowerment. She likes to participate in surveys and questionnaires to help improve the service to the community, as well as posting on social media about her discoveries and opinions for the good of the community, and she is seeking to share information and advocate for corporate accountability within her professional and social networks.. When she finds companies that are genuinely committed to equity, it helps her business look good and stay true to her values as well as the values of her clients. The Black Dollar Index can help her with this research more quickly and more in depth than she can now with her own current process. She is also eager to share her findings with her professional and social networks, and get feedback from her colleagues and friends to make sure she is on the right path to helping the community and her business partner and clients thrive in their quest to do the right thing for others and the planet. Her personal brand is closely tied to her professional brand, and she prides herself on this connection between who she is and what she does every day. She wants her work to reflect her inner values and goals, and is not afraid to make a hard choice between an easy business decision and one that follows her convictions. She is hoping to make it easy to identify and support companies genuinely committed to racial equity through informed purchasing decisions, and to leverage her spending power to promote positive social change and economic empowerment within Black communities. She cares deeply about her community and wants to see them flourish and be taken care of well, and this includes financially and professionally as well. Her financial analyst background gives her a unique view into what it takes to make sure that companies are doing their very best in these areas, which helps her find the best for her clients as well. She's hoping that she can improve things like corporate accountability and DEI initiatives, as well as make sure that everyone is treated with respect and dignity in their workplaces. When she finds companies that are genuinely committed to equity, it helps her business look good and stay true to her values as well as the values of her clients. The Black Dollar Index can help her with this research more quickly and more in depth than she can now with her own current process. She is also eager to share her findings with her professional and social networks, and get feedback from her colleagues and friends to make sure she is on the right path to helping the community and her business partner and clients thrive in their quest to do the right thing for others and the planet. Her personal brand is closely tied to her professional brand, and she prides herself on this connection between who she is and what she does every day. She wants her work to reflect her inner values and goals, and is not afraid to make a hard choice between an easy business decision and one that follows her convictions. She is hoping to make it easy to identify and support companies genuinely committed to racial equity through informed purchasing decisions, and to leverage her spending power to promote positive social change and economic empowerment within Black communities. She cares deeply about her community and wants to see them flourish and be taken care of well, and this includes financially and professionally as well. Her financial analyst background gives her a unique view into what it takes to make sure that companies are doing their very best in these areas, which helps her find the best for her clients as well. She's hoping that she can improve things like corporate accountability and DEI initiatives, as well as make sure that everyone is treated with respect and dignity in their workplaces.

Education: Master's Degree, Business Administration

Age: 41

Gender: Male

Occupation: Software Engineer

Education: Bachelor's Degree, Computer Science

Age: 28

Gender: Female

Occupation: Marketing Specialist

Education: Bachelor's Degree, Marketing

Aisha Jackson

Aisha Jackson

Age: 32
Gender: Female
Occupation: Financial Analyst, Investment Firm looking for diverse portfolios that meet ESG goals for her company and her clients. She is passionate about impact investing and corporate social responsibility, specifically concerning racial equity. She actively researches companies to ensure their values align with her own, seeking to support businesses that demonstrate genuine commitment to Black communities and economic empowerment. She likes to participate in surveys and questionnaires to help improve the service to the community, as well as posting on social media about her discoveries and opinions for the good of the community, and she is seeking to share information and advocate for corporate accountability within her professional and social networks.. When she finds companies that are genuinely committed to equity, it helps her business look good and stay true to her values as well as the values of her clients. The Black Dollar Index can help her with this research more quickly and more in depth than she can now with her own current process. She is also eager to share her findings with her professional and social networks, and get feedback from her colleagues and friends to make sure she is on the right path to helping the community and her business partner and clients thrive in their quest to do the right thing for others and the planet. Her personal brand is closely tied to her professional brand, and she prides herself on this connection between who she is and what she does every day. She wants her work to reflect her inner values and goals, and is not afraid to make a hard choice between an easy business decision and one that follows her convictions. She is hoping to make it easy to identify and support companies genuinely committed to racial equity through informed purchasing decisions, and to leverage her spending power to promote positive social change and economic empowerment within Black communities. She cares deeply about her community and wants to see them flourish and be taken care of well, and this includes financially and professionally as well. Her financial analyst background gives her a unique view into what it takes to make sure that companies are doing their very best in these areas, which helps her find the best for her clients as well. She's hoping that she can improve things like corporate accountability and DEI initiatives, as well as make sure that everyone is treated with respect and dignity in their workplaces. When she finds companies that are genuinely committed to equity, it helps her business look good and stay true to her values as well as the values of her clients. The Black Dollar Index can help her with this research more quickly and more in depth than she can now with her own current process. She is also eager to share her findings with her professional and social networks, and get feedback from her colleagues and friends to make sure she is on the right path to helping the community and her business partner and clients thrive in their quest to do the right thing for others and the planet. Her personal brand is closely tied to her professional brand, and she prides herself on this connection between who she is and what she does every day. She wants her work to reflect her inner values and goals, and is not afraid to make a hard choice between an easy business decision and one that follows her convictions. She is hoping to make it easy to identify and support companies genuinely committed to racial equity through informed purchasing decisions, and to leverage her spending power to promote positive social change and economic empowerment within Black communities. She cares deeply about her community and wants to see them flourish and be taken care of well, and this includes financially and professionally as well. Her financial analyst background gives her a unique view into what it takes to make sure that companies are doing their very best in these areas, which helps her find the best for her clients as well. She's hoping that she can improve things like corporate accountability and DEI initiatives, as well as make sure that everyone is treated with respect and dignity in their workplaces.
Education: Master's Degree, Business Administration
Industry: Finance
Channels: LinkedInInstagramX

Goals

  • To easily identify and support companies genuinely committed to racial equity through informed purchasing decisions
  • To leverage her spending power to promote positive social change and economic empowerment within Black communities
  • To share information and advocate for corporate accountability within her professional and social networks.

Pain Points

  • Difficulty finding reliable data on corporate DEI initiatives
  • Concerns about greenwashing and performative activism from corporations
  • Limited time to thoroughly research every company before making purchasing decisions.

Black Dollar Index Geographic Distribution

The Black Dollar Index primarily targets the United States, followed by Canada, the UK, Nigeria, and Jamaica, indicating a focus on markets with significant Black populations and interests in racial equity.

Top Countries

United States flag

United States

70%
Canada flag

Canada

10%
United Kingdom flag

United Kingdom

7%
Nigeria flag

Nigeria

5%
Jamaica flag

Jamaica

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most target users live in households of 2-4 people and have medium to high incomes, indicating a level of financial stability and discretionary spending for values-based purchasing.

Employment Status

Income Distribution

Education Level

Black Dollar Index Behavior Analysis

Behavior Profile

Racial Justice
Economic Empowerment
Socially Responsible Investing
Black-owned Businesses
DEI Initiatives
Community Development
Corporate Accountability
Informed Purchasing
Social Media Engagement
Online Research
Values-Based Consumption
Brand Advocacy
Transparency Seeking
Activism
Investment Analysis
Networking

Device Breakdown

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