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Black Dollar Index Target Audience

User Segments

Black Dollar Index Geographic Distribution

Primarily focused on the U.S. market, with nascent expansion into other English-speaking countries and nations with significant Black diasporas, reflecting a global interest in racial equity.

Top Countries

United States flag

United States

90%
Canada flag

Canada

3%
United Kingdom flag

United Kingdom

2%
South Africa flag

South Africa

1.5%
Nigeria flag

Nigeria

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily reside in medium to large households and span a medium to high income range, indicating stable economic standing and discretionary spending capacity.

Employment Status

Income Distribution

Education Level

Black Dollar Index Behavior Analysis

Behavior Profile

Values-driven
Informed Decisions
Social Justice
Ethical Consumerism
Community Organizing
Advocacy
Accountability
Online Engagement
Social Media Active
Seeking Data
Brand Switching
Networking
Entrepreneurship
Current Events
Cultural Connections
LinkedIn User
Instagram User

Device Breakdown

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