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Black Dollar Index Key Value Propositions
The Black Dollar Index empowers Black consumers by providing clear ratings on corporate racial equity, enabling informed purchasing decisions that support the Black community. For corporations, it offers crucial benchmarking data and insights to drive internal DEI improvements and foster equitable partnerships.
Black Dollar Index Brand Positioning
The Black Dollar Index is positioned as the leading authority in racial equity data, empowering Black consumers to make informed choices and providing corporations with insights for impactful DEI. It uniquely bridges conscious consumerism with corporate social responsibility.
Top Competitors
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Customer Sentiments
Customer sentiment is likely positive due to the Black Dollar Index's mission to foster racial equity and economic empowerment within the Black community, aligning with the values of their target audience who seek impactful change and ethical consumption. The personas highlight a strong desire for reliable data to make informed, values-driven decisions.
Actionable Insights
Focus marketing efforts on highlighting the rigorous methodology and impact stories to build credibility and expand consumer and corporate adoption.
Products and Features
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Latest Events at Black Dollar Index
The Official Website Of The Black Dollar Index (BDI)
The Black Dollar Index (BDI) connects consumers with values-aligned brands. Explore Black-owned franchises, corporate data, and more.
View sourceTest - Black Dollar Index
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View sourceBlack Dollar Index | On the web | Features | PND
Feb 25, 2021 ... Black Dollar Index. The index is a multi-factor scoring system that rates top consumer-facing corporations from 0 – 100 based on their ...
View sourceThe Black Dollar Index (BDI) | Consumer Advocacy Group
Feb 2, 2021 ... CORPORATE SOCIAL RESPONSIBILITY: Hold corporations accountable ... SIGN-UP TO GET THE LATEST NEWS & UPDATES. Email address: Leave this ...
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