Top Marketing Strategies for Black Dollar Index

Black Dollar Index User Persona

Name:

Ashley Johnson

Age :

28

Gender :

Female

Occupation :

Marketing Specialist

Industry :

Tech

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Support businesses that align with her values and advocate for social justice
• Find reliable information about companies' diversity and inclusion practices to inform her purchasing decisions
• Use her purchasing power to make a tangible impact on racial equity issues

Frustrations

• Feeling like her individual actions don't make a difference
• The lack of transparency and accountability from corporations regarding their social impact
• Feeling overwhelmed by the sheer number of businesses and the difficulty in vetting them all

Name:

Marcus Thompson

Age :

35

Gender :

Male

Occupation :

Financial Analyst

Industry :

Finance

Education :

Master's Degree, Finance

Preferred platforms

GOALS

• Align his investments with his values by supporting companies with strong social responsibility records
• Educate himself and his network about the importance of economic empowerment within the Black community
• Advocate for equitable practices within his own workplace and industry

Frustrations

• The lack of accessible and reliable data on corporate diversity and inclusion
• Difficulty in finding investment opportunities that align with his values
• Feeling like corporations often prioritize performative allyship over meaningful change

Name:

Nia Davis

Age :

23

Gender :

Female

Occupation :

Student

Industry :

N/A

Education :

Pursuing Bachelor's Degree, Political Science

Preferred platforms

GOALS

• Stay informed about social justice issues and actively participate in online activism
• Support Black-owned businesses and make conscious consumer choices
• Learn about career opportunities in organizations committed to diversity and inclusion

Frustrations

• Feeling bombarded with information and struggling to identify trustworthy sources
• Encountering performative activism and superficial attempts from corporations to address racial inequality
• Facing challenges in accessing opportunities due to systemic barriers and biases

Black Dollar Index Geographic and Demographic Insights

Geographic Insights: The Black Dollar Index primarily targets the United States, capturing a dominant 90% of the market share. Canada, the UK, France, and Germany represent smaller but growing international audiences.

Demographic Insights: The Black Dollar Index resonates most with females aged 25-34. However, their reach extends across various age groups and genders.

Black Dollar Index Socio-economic Profile

Household and Income Insights: The Black Dollar Index appeals to a diverse range of household sizes, with a significant portion having middle-income levels.

Educational and Employment Insights: The Black Dollar Index user base is largely employed full-time and possesses university or college-level education.

Black Dollar Index Behavioral Insights

Interest-Based Insights: Black Dollar Index users show interest in African-American history, social justice, entertainment, financial literacy, business, technology, and food.

Technology and Social Media Usage: Black Dollar Index users are active on YouTube, Instagram, and Facebook, primarily using Android and Desktop devices.

Black Dollar Index Top Competitors