AtHome Apartments : Market and Competitor Analysis

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arya.ai

babytoothcenter.com

AtHomeApartments.com specializes in helping people find apartments for rent. The website likely features listings for various apartments, along with details such as photos, floor plans, and amenities. The presence of CSS code suggests a focus on the website's design and user interface, aiming for a visually appealing and user-friendly experience.

Company : AtHome Apartments

Industry : Real EstateProperty RentalOnline Listings

Major Markets

United States

Canada

United Kingdom

Key Competitors

Zillow

Apartments.com

Trulia

AtHome Apartments Key Value propositions

Apartment Search

User-Friendly Interface

Comprehensive Listings

Property Information

AtHome Apartments Latest news

At Home Apartments | Property Management Company in St. Paul, MN

At Home Apartments is a property management company in Saint Paul, MN that owns and operates over 4500 quality apartment homes throughout Minnesota.

At Home Apartments, LLC | LinkedIn

Website: http://www.AtHomeApartments.com. External link for At Home Apartments, LLC ; Industry: Real Estate ; Company size: 51-200 employees ; Headquarters: St.

West River Commons | At Home Apartments

There is nothing common about West River Commons. The mixed-use apartments generate their own kind of energy, fed even more by the Mississippi River flowing ...

At Home Apartments | Saint Paul MN

We appreciate you! Big thanks to Iron Ranger for being great hosts! ・ #AtHomeApartments #HappyHour #KickoffToSummer ...

AtHome Apartments SWOT Analysis

Strengths

User-friendly website designFocus on apartment rentalsDetailed property listings

Weaknesses

Limited brand recognitionPotential lack of advanced featuresDependence on online traffic

Opportunities

Mobile app developmentPartnerships with local businessesPersonalized search features

Threats

Competition from established platformsEconomic downturn impacting rental marketChanging renter preferences

Top Marketing Strategies for AtHome Apartments

Content Marketing & SEO Optimization

Create valuable content about apartment hunting, local area guides, and rental tips. Optimize the website for relevant keywords to attract organic traffic from search engines.

Partnerships with Local Businesses

Collaborate with local businesses like moving companies, interior designers, and property management firms to cross-promote services and reach a wider audience.

User-Generated Content and Reviews

Encourage users to submit reviews and photos of their apartments. This will build trust and credibility while providing valuable information to potential renters.

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AtHome Apartments User Persona

Name:

Emily Jones

Age :

28

Gender :

Female

Occupation :

Marketing Specialist

Industry :

Tech

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

Find a stylish and modern one-bedroom apartment in a safe neighborhood with a maximum commute time of 30 minutes to her workplace
Secure an apartment within her budget of $2,500 per month that allows pets as she owns a cat
Move into her new apartment by the end of next month to avoid overlapping rent payments

Frustrations

Dealing with unresponsive landlords or property managers when trying to schedule apartment viewings
Finding accurate and up-to-date information about available units and amenities
Feeling overwhelmed by the sheer number of apartment listings and struggling to narrow down her options

Name:

David Lee

Age :

24

Gender :

Male

Occupation :

Software Engineer

Industry :

Tech

Education :

Master's Degree, Computer Science

Preferred platforms

GOALS

Find a two-bedroom apartment near his downtown office that he can share with a friend, preferably within walking distance to restaurants and entertainment
Secure an apartment with a dedicated workspace and reliable high-speed internet for his work-from-home days
Keep his monthly rent below $1,800 per person to manage student loan payments and other expenses

Frustrations

Encountering misleading photos or descriptions of apartments that don't match reality during virtual tours
Navigating complex application processes and requirements, especially regarding income verification and credit checks
Competing with other potential renters in a tight housing market, leading to anxiety and potential delays

Name:

Sarah Chen

Age :

32

Gender :

Female

Occupation :

Graphic Designer

Industry :

Creative Agency

Education :

Bachelor's Degree, Fine Arts

Preferred platforms

GOALS

Find a spacious and well-lit studio or one-bedroom apartment in a vibrant neighborhood that aligns with her artistic sensibilities
Prioritize apartments with ample natural light and inspiring views for her creative work
Locate a pet-friendly building with a dog park or nearby green spaces for her dog's daily walks and exercise

Frustrations

Struggling to find apartments that allow her large-breed dog, as many buildings have size or breed restrictions
Juggling a busy freelance schedule with apartment hunting, making it difficult to schedule viewings during weekdays
Feeling uncertain about the safety and security of different neighborhoods and wanting to ensure a comfortable and secure living environment

AtHome Apartments Geographic and Demographic Insights

Geographic Insights: AtHome Apartments has a strong US presence, capturing 90% of the market, followed by Canada and the UK.

Top Countries

United States
90%
Canada
5%
United Kingdom
2%
Australia
1.5%
Germany
1.5%

Demographic Insights: AtHome Apartments' target audience consists of millennials (25-34) with an even distribution across genders.

Age Distribution

Gender Distribution

AtHome Apartments Socio-economic Profile

Household and Income Insights: The platform attracts users from diverse household sizes, with a higher concentration in the 1-2 person segment. The income levels are distributed across low, medium and high ranges.

Educational and Employment Insights: The majority of users are employed full-time with a university or college degree, highlighting a focus on a professional user base.

Households Size

Income Distribution

Education Level

Employment Status

AtHome Apartments Behavioral Insights

Interest-Based Insights: Users show interest in areas like home decor, real estate, travel, cooking, music, and technology, indicating a lifestyle-oriented user base.

Technology and Social Media Usage: Users primarily access the platform through Youtube, Instagram, and Facebook. They prefer mobile devices (Android and iOS) and desktops.

Interests

Home DecorReal EstateInterior DesignTravelCookingMusicTechnology

Device Breakdown

Social Media Usage

AtHome Apartments Top Competitors

Competitor	Estimated market share	Top domains
Zillow	40%	Real Estate, Property Rental, Mortgage
Apartments.com	30%	Apartment Rentals, Property Listings, Tenant Resources
Trulia	15%	Real Estate, Property Search, Neighborhood Data

arya.ai

babytoothcenter.com

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