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At Home Apartments LLC Target Audience

The target audience for At Home Apartments includes individuals seeking apartments for rent, specifically in the Saint Paul & Minneapolis metropolitan area and the Kansas City area. The audience spans a range of income levels, demonstrated by budget options from 'Under $1000' to 'Over $1,500'. Geographically, they are focused on those looking to live in specific cities, neighborhoods, or locations within these metropolitan areas. The presence of 'AHA of Kansas City' suggests a dual-market strategy targeting both regions.

User Segments

Age: 28

Gender: Female

Occupation: Financial Analyst

Education: Master's Degree, Business Administration

Age: 32

Gender: Male

Occupation: Software Engineer

Education: Bachelor's Degree, Computer Science

Age: 26

Gender: Female

Occupation: Healthcare Administrator

Education: Bachelor's Degree, Healthcare Administration

Emily Carter

Emily Carter

Age: 28
Gender: Female
Occupation: Financial Analyst
Education: Master's Degree, Business Administration
Industry: Finance
Channels: LinkedInInstagramYouTube

Goals

  • Find a conveniently located apartment near work and social activities that fits my budget
  • Secure a safe and well-maintained apartment with desirable amenities like a gym or parking
  • Establish a comfortable and enjoyable living space that reflects my personal style and preferences.

Pain Points

  • Difficulty finding apartments with modern amenities within budget
  • Dealing with unresponsive landlords or property managers
  • Spending too much time searching through various listings online.

At Home Apartments LLC Geographic Distribution

At Home Apartments primarily serves the Saint Paul & Minneapolis area (USA), with a significant presence in Kansas City, indicating a dual-market focus within the United States.

Top Countries

United States flag

United States

99%
Canada flag

Canada

0.5%
United Kingdom flag

United Kingdom

0.2%
Australia flag

Australia

0.1%
Germany flag

Germany

0.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users primarily consist of 1-2 person households, with a significant portion having medium income levels, reflecting the range of apartments from affordable to more premium options.

Employment Status

Income Distribution

Education Level

At Home Apartments LLC Behavior Analysis

Behavior Profile

Local Events
Home Decor
Real Estate
Travel
Cooking
Fitness
Community
Mobile Usage
Social Media
YouTube
Facebook
Instagram
LinkedIn
Reddit
Apartment Hunting
Online Searching
Convenience

Device Breakdown

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