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At Home Apartments Target Audience
User Segments
Age: 28
Gender: Female
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Age: 32
Gender: Male
Occupation: Marketing Manager
Education: Bachelor's Degree, Marketing
Age: 25
Gender: Female
Occupation: Registered Nurse
Education: Bachelor's Degree, Nursing
Aisha Khan
Age: 28
Gender: Female
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Industry: Tech
Channels: LinkedInInstagramYouTube
Goals
- Secure a modern apartment with smart home features and a short commute to her tech company
- Find a vibrant community with social events and opportunities for networking
- Maintain a healthy work-life balance while exploring urban attractions and dining.
Pain Points
- Lack of affordable housing options near major tech hubs
- Difficulty in finding apartments with reliable high-speed internet
- Limited time for personal interests due to demanding work schedules.
At Home Apartments Geographic Distribution
Primarily focused on the US, specifically Minnesota's Twin Cities and St. Cloud, and Kansas City. Minimal international presence.
Top Countries
United States
99.8%
Canada
0.1%
United Kingdom
0%
Mexico
0%
Australia
0%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users range from singles to small families, with a majority in the medium-income bracket.
Employment Status
Income Distribution
Education Level
At Home Apartments Behavior Analysis
Behavior Profile
Community
Convenience
Well-maintained Properties
Customer Care
Online Portals
Social Media Usage
Local Events
Healthy Living
Flexibility
Resident Satisfaction
Career Development
Home Decor
Financial Planning
Device Usage
Seeking Stability
Transparent Communication
Device Breakdown
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