Big Health : Market and Competitor Analysis

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Big Health is a digital therapeutics company specializing in evidence-based programs for mental health. Their core products, Sleepio, Daylight, and Spark Direct, address insomnia, anxiety, and depression, respectively. Big Health primarily serves employers and health plans, aiming to improve employee mental health, reduce healthcare costs, and enhance productivity.

Company : Big Health

Industry : Digital HealthMental HealthcareDigital Therapeutics

Major Markets

United States

United Kingdom

Canada

Key Competitors

Headspace Health

Calm

Ginger

Big Health Key Value propositions

Evidence-Based

Employee Well-being

Cost Reduction

Digital Solutions

Big Health Latest news

Big Health

Big Health Partners with Grow Therapy to Launch Comprehensive ...

Mar 21, 2024 ... For more information, please visit www.bighealth.com or follow Big Health on LinkedIn and X (formerly Twitter). About Grow Therapy. Grow Therapy ...

Daylight - Big Health | Helping millions back to good mental health

(2023, March 28).Treatment patterns for generalized anxiety disorder and insomnia in Medicare fee-for-service. Milliman. Retrieved June 27, 2023, from https:// ...

Big Health | LinkedIn

Feb 19, 2022 ... All official correspondence will occur through email. If you have concerns please reach out to [email protected]. Website: https://www.

Big Health SWOT Analysis

Strengths

Clinically-proven programsStrong employer networkData-driven approach

Weaknesses

Dependence on employer adoptionLimited brand awareness among individualsCompetition from established telehealth platforms

Opportunities

Expand into new mental health areasPartnerships with insurance providersGrowing demand for mental wellness solutions

Threats

Data privacy concernsEvolving regulations in digital healthEconomic downturn impacting employer spending

Top Marketing Strategies for Big Health

Content Marketing and Thought Leadership

Establish Big Health as a thought leader in mental health by creating valuable content like blog posts, white papers, and webinars. This will attract a wider audience, build trust, and position Big Health as a reliable source of information for potential clients.

Strategic Partnerships and Integrations

Form strategic partnerships with employers, health plans, and employee wellness programs. Integrate Big Health's solutions into existing platforms to expand reach and create a seamless experience for users.

Targeted Advertising and Paid Campaigns

Utilize targeted advertising campaigns on platforms like LinkedIn and Google Ads to reach specific decision-makers within HR, benefits, and healthcare. This will drive qualified leads and increase brand awareness among the target audience.

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Big Health User Persona

Name:

Sarah Jones

Age :

42

Gender :

Female

Occupation :

Chief Human Resources Officer

Industry :

Technology

Education :

Master of Business Administration, Human Resources Management

Preferred platforms

GOALS

Reduce employee burnout and stress levels by implementing accessible and effective mental well-being programs.
Improve employee engagement and productivity by addressing underlying mental health concerns.
Demonstrate a positive return on investment for the company's wellness program by lowering healthcare costs and absenteeism.

Frustrations

Struggling to find a mental health solution that is engaging and shows measurable results.
Facing challenges in implementing programs due to limited budget and resources for employee wellness.
Dealing with low employee participation in existing wellness initiatives due to stigma or lack of awareness.

Name:

Mark Williams

Age :

35

Gender :

Male

Occupation :

Benefits Manager

Industry :

Healthcare

Education :

Bachelor of Arts, Healthcare Administration

Preferred platforms

GOALS

Find a scalable and cost-effective mental health solution that can be easily integrated into the company's existing health plan.
Provide employees with accessible mental health resources that cater to a wide range of needs and preferences.
Offer support to employees struggling with mental health conditions and reduce the stigma associated with seeking help in the workplace.

Frustrations

Experiencing difficulty in navigating the complex landscape of mental health providers and services.
Facing resistance from employees who are hesitant to use mental health resources due to privacy concerns.
Dealing with a lack of data and insights into the effectiveness of current employee well-being programs.

Name:

Emily Chen

Age :

28

Gender :

Female

Occupation :

Software Engineer

Industry :

Technology

Education :

Bachelor of Science, Computer Science

Preferred platforms

GOALS

Find accessible and engaging resources to manage stress and anxiety caused by work pressures and a demanding work-life balance.
Improve sleep quality and overcome insomnia to enhance focus and productivity during work hours.
Prioritize self-care and develop healthy coping mechanisms to prevent burnout and maintain overall well-being.

Frustrations

Feeling overwhelmed by the constant demands of work and struggling to find time for self-care and relaxation.
Experiencing difficulty in falling asleep or staying asleep due to work-related stress and anxiety.
Feeling like there is a stigma surrounding mental health in the workplace, making it difficult to seek support openly.

Big Health Geographic and Demographic Insights

Geographic Insights: The United States and the United Kingdom represent the strongest markets, driven by large corporate presence and growing focus on employee wellness.

Top Countries

United States
60%
United Kingdom
20%
Canada
7%
Australia
5%
Germany
4%

Demographic Insights: The target audience leans towards females and individuals aged 35-44, reflecting higher prevalence of mental health needs and engagement with wellness programs.

Age Distribution

Gender Distribution

Big Health Socio-economic Profile

Household and Income Insights: The majority of target users fall within the middle-income bracket and live in households of 2-4 people, indicative of working professionals and families.

Educational and Employment Insights: The majority of users are full-time employees with University or College level education, highlighting the focus on corporate wellness and an educated workforce.

Households Size

Income Distribution

Education Level

Employment Status

Big Health Behavioral Insights

Interest-Based Insights: Target users show strong interest in mental health, employee benefits, and HR technology, reflecting a focus on workplace wellness and productivity.

Technology and Social Media Usage: Users primarily engage through LinkedIn, YouTube, and Instagram, reflecting preference for professional networking and visual platforms. Device usage skews towards desktop, indicating work-related access.

Interests

WellnessMental HealthEmployee BenefitsHR TechnologyData AnalysisProductivityLeadership

Device Breakdown

Social Media Usage

Big Health Top Competitors

Competitor	Estimated market share	Top domains
Headspace Health	35.5%	Meditation, Mindfulness, Sleep
Calm	30%	Meditation, Sleep, Relaxation
Ginger	25.5%	On-demand Coaching, Therapy, Psychiatry

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