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Big Health is a digital therapeutics company focused on providing evidence-based digital programs for mental health conditions. Its mission is to help millions back to good mental health by offering scalable and affordable solutions for the most prevalent mental health issues such as insomnia, anxiety, and depression. The company's core products include Sleepio and SleepioRx for sleep improvement, Daylight and DaylightRx for anxiety management, and Spark Direct for depression support, particularly for adolescents. Big Health's approach combines clinical insight with technology to deliver digital care that integrates seamlessly with existing benefit systems, focusing on improving access to mental health care through peer-reviewed research and randomized controlled trials. They primarily serve employers, health plans, and benefits consultants, aiming to reduce healthcare costs and improve employee well-being.

Major Markets

United States flagUnited States
United Kingdom flagUnited Kingdom
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Select a competitor

Lyra Health

Modern Health

Top Marketing Channels

Lyra Health

  • Content Marketing
  • Examples: Blog posts, webinars, social media campaigns
  • Campaigns: Lyra Mental Health Awareness, Lyra Return-to-Work, Lyra Partnership Announcements
  • Targeted Advertising
  • Examples: LinkedIn, Email, Industry Conferences
  • Campaigns: LinkedIn Ads for HR Directors, Targeted Email Campaigns, Industry Conference Promotions
  • App Store Optimization
  • Examples: App Store, Google Play Store, Tech blogs
  • Campaigns: Lyra on Apple App Store, Lyra on Google Play Store, Tech blog reviews

Top Sales Channels

  • Direct Sales
  • Direct Sales Team, Strategic Partnerships, Channel Partners
  • Enterprise Mental Health Solutions, Health Plan Partnerships, Benefits Consultant Programs
  • Inbound Sales
  • Website, Landing Pages, Sales Presentations
  • Webinar Demos, Personalized Consultations, ROI-Focused Pitches
  • Strategic Alliances
  • Health Plans, Benefit Providers, EAPs
  • Partnership Agreements, Integrated Solutions, Value-Added Services

Big Health SWOT Analysis

Strengths

Comprehensive mental healthcare

Strong provider network

Tech-enabled platform

Weaknesses

High costs

Limited brand awareness

Dependence on employers

Opportunities

Expand global reach

Develop specialized programs

Integrate AI for personalized support

Threats

Intense competition

Data security risks

Changing regulations

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