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Business and Product Insights
Big Health's key product features revolve around its evidence-based digital programs: Sleepio, Daylight, and Spark Direct. These programs utilize cognitive and behavioral techniques to improve sleep, manage anxiety, and support mood, respectively. Key features include personalized and tailored digital care, immediate access to support anytime, progress tracking, seamless integration with existing care plans, and clinician-supervised support. SleepioRx and DaylightRx, are FDA-cleared digital therapeutics, and thus require a prescription. Spark Direct, designed for adolescents, includes mood tracking with built-in safety features. The programs are designed to be scalable, affordable, and accessible, with the goal of delivering meaningful and lasting results.
Product Portfolio
Sleepio Rx
SleepioRx Digital CBT-I
Daylight: Stress and Anxiety Management
Big Health Key Value Propositions
Big Health offers evidence-based digital therapeutics that provide accessible and scalable mental health care. Their value lies in delivering clinically proven programs like Sleepio and Daylight, which improve mental well-being while reducing healthcare costs for employers and health plans.
Big Health Brand Positioning
Big Health positions itself as a digital therapeutics leader, providing evidence-based, scalable, and cost-effective mental health solutions. They focus on integrating seamlessly with existing benefit systems, targeting employers, health plans, and benefits consultants seeking to improve mental well-being and reduce healthcare costs.
Top Competitors
Lyra Health
Modern Health
Spring Health
Customer Sentiments
Customer sentiment is likely positive due to the evidence-based nature and integration capabilities of Big Health's solutions, aligning with the goals of employers and health plans. However, actual sentiment data would provide a more accurate assessment, considering user experience and clinical outcomes.
Actionable Insights
Enhance brand awareness among older demographics and smaller companies to expand market reach.
Products and Features
Big Health's key product features revolve around its evidence-based digital programs: Sleepio, Daylight, and Spark Direct. These programs utilize cognitive and behavioral techniques to improve sleep, manage anxiety, and support mood, respectively. Key features include personalized and tailored digital care, immediate access to support anytime, progress tracking, seamless integration with existing care plans, and clinician-supervised support. SleepioRx and DaylightRx, are FDA-cleared digital therapeutics, and thus require a prescription. Spark Direct, designed for adolescents, includes mood tracking with built-in safety features. The programs are designed to be scalable, affordable, and accessible, with the goal of delivering meaningful and lasting results.
Sleepio Rx - Product Description
Sleepio Rx is a prescription digital therapeutic (PDT) intended to treat insomnia. It delivers cognitive behavioral therapy for insomnia (CBT-I) via a mobile app. The program aims to improve sleep without the use of medication by addressing the psychological and behavioral factors that contribute to insomnia. It is designed to be used under the supervision of a healthcare professional.
Pros
- Sleepio Rx offers a non-pharmacological approach to treating insomnia, reducing reliance on sleep medications
- As a digital therapeutic, it provides convenient and accessible treatment from home
- Clinical studies have demonstrated the efficacy of Sleepio in improving sleep outcomes for individuals with insomnia.
Cons
- As a prescription digital therapeutic, Sleepio Rx requires a doctor's prescription, potentially limiting immediate access for some users
- Digital therapeutics may not be suitable for individuals who prefer in-person therapy or have limited access to technology
- The efficacy of digital therapeutics can vary among individuals, and some users may not experience significant improvements in their sleep.
Alternatives
- Cognitive Behavioral Therapy for Insomnia (CBT-I) is a common alternative, often delivered by therapists or through other digital programs
- Prescription sleep medications are also frequently used, though they can come with side effects and dependency risks
- Mindfulness and relaxation techniques, along with improved sleep hygiene practices, offer non-pharmaceutical alternatives for managing insomnia.
Company Updates
Latest Events at Big Health
Big Health: Mental Health Solutions
Company Name*. Job Title*. Number of Providers Range*. Please Select, 1, 2-4 ... Stay in the loop on the latest in mental health news. First Name*. Last Name ...
View sourceBigHealth Privacy Center
Calls to Big Health may be recorded. Care Navigator. The Services contain ... NHS login's Privacy Notice and Terms and Conditions are found here: https ...
View sourceBig Health Expands into Adolescent Mental Health Through ...
Jul 14, 2023 ... Stay in the loop on the latest in mental health news. First Name ... Company Name*. Job Title*. Number of Providers Range*. Please Select, 1 ...
View sourceBig Health | LinkedIn
Nov 30, 2024 ... About us ; Website: https://www.bighealth.com. External link for Big Health ; Industry: Mental Health Care ; Company size: 51-200 employees.
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