Age: 42

Gender: Male

Occupation: Chief Marketing Officer (CMO) at a Startup Company XeniaAI Software Solution Provider of AI powered business Automation tools and services for SMEs focused on lead generation optimization with 50-200 employees and $2 million in revenue that is seeking help to clearly define its core narrative, differentiate from competitors, and align messaging across all marketing channels to increase sales and attract funding. CMO typically works 50 - 60 hrs per week, likes to play golf and likes latest gadgets and spends time with his wife and 2 kids on the weekend when he is not playing golf with colleagues.He has been CMO for 3 years since startup started.. Previous to being CMO, he was a Marketing Manager at a much larger firm. He makes 250k/yr salary. The marketing department budget is $500k/yr with spend across SEO, paid search and display and content marketing activities and is 5 people. They are also looking into digital transformation and marketing automation with use of latest gen AI tools. They are a new client for Big Hat Marketing . David is responsible for the overall direction of marketing efforts including public relations, advertising and media planning. He is responsible for ensuring the organization's marketing efforts support its brand promise in a way that promotes its objectives and revenue growth.. He wants to establish strong online presence on LI and Twitter and Youtube focused on thought leadership content around business automation and helping improve SMEs performance with latest AI technologies . He is also concerned about lack of strong internal alignment across sales and product teams and marketing . He wants to see himself as a successful leader and thought leader and influencer to showcase company leadership excellence and wants his company to have an IPO soon at attractive valuation.. He has a small equity position in the firm. The company has recently completed series A round and looking to complete series B round. The main marketing KPIs are lead generation, sales conversion and customer retention, brand lift and employee engagement . He is very quantitative and data driven and wants to see ROI from marketing initiatives . He strongly believes in Big Hat marketing to provide clear brand messaging to achieve organizational goals through well-defined brand messaging that converts into leads and sales and improved customer satisfaction. He wants to see brand leadership through excellent content marketing and high customer lifetime value (LTV). He wants the team to work together to define the MVB (minimum viable brand). He wants to launch a new high profile podcast and attend key industry conferences and is evaluating these various proposals. He is also working closely with the sales team to increase sales velocity and sales closing rate. He is facing challenges such as competitors releasing new tools based on latest gen AI and keeping ahead of competition by making marketing efforts very targeted and efficient and productive using AI based tools and tactics for content generation, customer service, lead nurturing. He is looking for ways to improve brand messaging in the coming few quarters using MVB startup script from BHM to kickstart that and create long term partnership with BHM. He is actively seeking a very unique differentiation from the competition that resonates well with customers. He is hoping the partnership with BHM is going to be long term. He understands the value of building a brand and messaging to create brand leadership and grow sales and revenue through better brand lift, higher sales and lower cost of acquisition. He is seeking expert guidance from marketing strategists on how to best craft a compelling narrative that is clear and drives customer engagement and sales growth. He also is considering different MVB scripts and has heard from several friends about big hat marketing and the team including MVB's cofounder. The BHM and the team have deep domain knowledge that are very valuable to David . He knows he can get better results by spending his limited marketing budget in the right place and feels BHM partnership would be valuable to achieve goals.. One key problem he wants to solve is the difficulty to articulate unique value and differentiate his company in this crowded market . He also is facing internal teams being unaligned and has seen inefficiencies across siloed sales, product and marketing teams. This has created difficulty aligning internal teams.

Education: Master's Degree, Marketing

Age: 48

Gender: Female

Occupation: Marketing Executive at an Established Midsize Advertising firm ( 500 - 1000 employees and $200 million in revenue)seeking expert help to refine its company's core narrative, differentiate itself from competition, and align teams around unified messaging.

Education: Bachelor's Degree, Advertising

Age: 39

Gender: Male

Occupation: Founder/CEO of an Early-Stage Startup who recognizes a clear and compelling core narrative is essential for attracting investors, customers, and talent.

Education: Master's Degree, Business Administration