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Business and Product Insights
Big Hat Marketing offers services focused on narrative development and strategic positioning. Key features include: 1) Diagnostic analysis of current messaging in relation to market conversations. 2) Synthesis, prioritization, and connection of messages into a cohesive hierarchy. 3) Crafting compelling assets that promote differentiation and reinforce strategic positioning. They also provide the MVB StartupScript, which involves a deep-dive interview and a written brief that identifies competitive messaging and brand positioning opportunities. Their approach emphasizes simplicity, authenticity, and taking a stand to create a memorable and impactful narrative. The firm utilizes a time-tested process combining structured analysis and creative ideation to deliver effective messaging strategies.
Product Portfolio
StartupScript Positioning Plan
Startup Minimum Viable Brand
Big Hat Marketing Services
Big Hat Marketing Key Value Propositions
Big Hat Marketing offers businesses a clear and compelling core narrative and strategic positioning to differentiate themselves in crowded markets. They achieve this through diagnostic analysis, message prioritization, and crafting impactful assets, enabling clients to attract investors, customers, and talent.
Big Hat Marketing Brand Positioning
Big Hat Marketing positions itself as a strategic marketing firm specializing in crafting compelling core narratives and strategic positioning for businesses, with a focus on authenticity, simplicity, and impactful messaging to help clients own their story and market.
Top Competitors
Interbrand
Siegel+Gale
Landor & Fitch
Customer Sentiments
The overall customer sentiment is likely positive due to the emphasis on experienced founders, deep-dive messaging analysis, and a structured approach; however, the absence of explicit testimonials limits a definitive assessment. Potential clients may appreciate the MVB StartupScript for early-stage companies, but clarity on pricing and location would likely enhance trust and engagement.
Actionable Insights
Refine messaging to highlight specific success stories and quantifiable results to build stronger credibility.
Products and Features
Big Hat Marketing offers services focused on narrative development and strategic positioning. Key features include: 1) Diagnostic analysis of current messaging in relation to market conversations. 2) Synthesis, prioritization, and connection of messages into a cohesive hierarchy. 3) Crafting compelling assets that promote differentiation and reinforce strategic positioning. They also provide the MVB StartupScript, which involves a deep-dive interview and a written brief that identifies competitive messaging and brand positioning opportunities. Their approach emphasizes simplicity, authenticity, and taking a stand to create a memorable and impactful narrative. The firm utilizes a time-tested process combining structured analysis and creative ideation to deliver effective messaging strategies.
StartupScript Positioning Plan - Product Description
The StartupScript, offered by Big Hat Marketing, is a positioning plan designed to help early-stage startups stand out in the marketplace. It is designed to attract investors, customers, and talent. It is a marketing tool that requires a 2-hour time commitment.
Pros
- The StartupScript offers a structured and time-efficient approach to startup positioning
- It helps startups attract investors, customers, and talent
- It provides a clear framework to stand out in a competitive market.
Cons
- The StartupScript's effectiveness is contingent on the startup's commitment to dedicating the required time and effort
- It might not cover all aspects of a comprehensive marketing strategy, potentially requiring additional resources for execution
- The 'MVB' naming convention might not resonate with all audiences or be easily understood.
Alternatives
- While there are other marketing and branding agencies that offer positioning services, few provide a structured, time-efficient framework specifically designed for early-stage startups
- Some startups might opt for DIY approaches using online resources and templates
- Established marketing firms could be seen as alternatives, though they may be less affordable or tailored to the unique needs of startups.
Company Updates
Latest Events at Big Hat Marketing
How We Do It - Big Hat Marketing
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DO YOU OWN YOURNARRATIVE?DO YOU OWN YOURNARRATIVE? INDUSTRY CLICHÉSONLY OBSCURE YOURUNIQUE VALUEINDUSTRY CLICHÉS ONLY OBSCURE YOUR UNIQUE VALUE LEAVING ...
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