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Executive Summary
Big Hat Marketing is a marketing strategy firm specializing in helping businesses articulate their core narrative and strategic positioning. With over 50 years of combined marketing experience, their founders diagnose current messaging in relation to market conversations, prioritize competing messages, and guide executive teams to make key decisions. They offer services like the MVB StartupScript for early-stage companies, which includes a deep-dive interview and a written brief identifying competitive messaging and brand positioning opportunities. Their key tenets emphasize being authentic, taking a stand, keeping it simple, and 'punching up' to inspire audiences. They help businesses create compelling assets to promote their differentiation and reinforce their strategic position, allowing them to own their story and their market.
Industries
Major Markets
United States
United Kingdom
CanadaKey Competitors
Big Hat Marketing Top Products
Brand Positioning
Big Hat Marketing positions itself as a strategic marketing firm specializing in crafting compelling core narratives and strategic positioning for businesses, with a focus on authenticity, simplicity, and impactful messaging to help clients own their story and market.
Customer Sentiments
The overall customer sentiment is likely positive due to the emphasis on experienced founders, deep-dive messaging analysis, and a structured approach; however, the absence of explicit testimonials limits a definitive assessment. Potential clients may appreciate the MVB StartupScript for early-stage companies, but clarity on pricing and location would likely enhance trust and engagement.
Big Hat Marketing Key Value Propositions
Big Hat Marketing offers businesses a clear and compelling core narrative and strategic positioning to differentiate themselves in crowded markets. They achieve this through diagnostic analysis, message prioritization, and crafting impactful assets, enabling clients to attract investors, customers, and talent.
Big Hat Marketing SWOT Analysis
Strengths
Experienced founders.
Deep dive messaging analysis.
MVB StartupScript for early-stage companies.
Weaknesses
Limited information on team size.
Lack of pricing model information.
Location not explicitly stated.
Opportunities
Growing demand for clear messaging.
Expansion into new markets.
Partnerships with complementary services.
Threats
Intense competition in marketing.
Changing market trends.
Economic downturns affecting budgets.
Big Hat Marketing operates primarily within the marketing and advertising industry, specifically focusing on strategic messaging, brand narrative, and go-to-market strategy. Their services cater to businesses seeking to improve their market positioning and communication strategies. They offer expertise in brand strategy, content marketing, and product marketing.
Market Growth Stage
Pace of Market Growth
Big Hat Marketing Target Audience
Geographic Insights
The primary market is the United States (40%), followed by the United Kingdom (20%), reflecting a strong focus on English-speaking markets. Canada, Australia, and Germany also present significant opportunities.
Top Countries
United States
40% market share
United Kingdom
20% market share
Canada
15% market share
Australia
10% market share
Germany
5% market share
Big Hat Marketing Audience Segments
Big Hat Marketing primarily targets early-stage startups and established businesses across various industries. Their services are designed for companies that need help defining or refining their core narrative and strategic positioning. The target audience includes founders, CEOs, marketing executives, and other key decision-makers who understand the importance of a clear and compelling message for attracting investors, customers, and talent. They focus on businesses seeking to differentiate themselves in crowded markets and align their internal teams around a unified story.
Established Marketing Executives
35-55 years
Male • Female
United States • United Kingdom • Canada
Early-Stage Startup Founders
28-40 years
Male • Female
Silicon Valley • New York • London
Senior Business Leaders
45-60 years
Male • Female
New York • London • Tokyo
Mid-Market Marketing Managers
32-48 years
Male • Female
Los Angeles • Chicago • Miami
Small Business Owners
25-50 years
Male • Female
Various • Nationwide
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Big Hat Marketing
Interactive ROI Calculator
Develop an interactive ROI calculator on Big Hat Marketing's website. This tool will allow potential clients to input their current marketing challenges and see projected returns based on improved narrative and strategic positioning, showcasing the tangible value of Big Hat Marketing's services.
Learn moreIn-depth Buyer's Guide Creation
Create a comprehensive buyer's guide that helps businesses understand the importance of a strong core narrative and strategic positioning. This guide would educate prospects on diagnosing their current messaging and prioritizing key messages, ultimately positioning Big Hat Marketing as a trusted advisor.
Learn moreLeverage User-Generated Content (UGC)
Encourage satisfied clients to share their success stories and testimonials in the form of case studies, videos, or social media posts. Showcasing real-world examples of how Big Hat Marketing has helped businesses refine their messaging and achieve tangible results will build trust and credibility.
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