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Big Hat Marketing is a marketing strategy firm specializing in helping businesses articulate their core narrative and strategic positioning. With over 50 years of combined marketing experience, their founders diagnose current messaging in relation to market conversations, prioritize competing messages, and guide executive teams to make key decisions. They offer services like the MVB StartupScript for early-stage companies, which includes a deep-dive interview and a written brief identifying competitive messaging and brand positioning opportunities. Their key tenets emphasize being authentic, taking a stand, keeping it simple, and 'punching up' to inspire audiences. They help businesses create compelling assets to promote their differentiation and reinforce their strategic position, allowing them to own their story and their market.
Major Markets
Key Competitors
Interbrand
Siegel+Gale
Interbrand
Global brand recognition
Extensive industry experience
Robust brand valuation methodology
High service costs
Complex organizational structure
Slow decision-making processes
Expansion into emerging markets
Leveraging AI for brand valuation
Developing sustainability-focused branding solutions
Intense competition
Economic downturns affecting marketing budgets
Rapidly changing consumer preferences
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