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Big Hat Marketing is a marketing strategy firm specializing in helping businesses articulate their core narrative and strategic positioning. With over 50 years of combined marketing experience, their founders diagnose current messaging in relation to market conversations, prioritize competing messages, and guide executive teams to make key decisions. They offer services like the MVB StartupScript for early-stage companies, which includes a deep-dive interview and a written brief identifying competitive messaging and brand positioning opportunities. Their key tenets emphasize being authentic, taking a stand, keeping it simple, and 'punching up' to inspire audiences. They help businesses create compelling assets to promote their differentiation and reinforce their strategic position, allowing them to own their story and their market.

Major Markets

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Interbrand

Siegel+Gale

Top Marketing Channels

Interbrand

  • Content Marketing
  • Examples: Interbrand Website, LinkedIn, Twitter
  • Campaigns: Best Global Brands, Brand Valuation Reports, Thought Leadership Content
  • Events & Sponsorships
  • Examples: Industry Conferences, Webinars, Whitepapers
  • Campaigns: Brand Equity Analysis, Competitive Benchmarking, Industry Event Sponsorships
  • Digital Advertising
  • Examples: Google Ads, LinkedIn Ads, Display Ads
  • Campaigns: Paid Search for 'Brand Strategy', Social Media Ads, Retargeting Campaigns

Top Sales Channels

  • Direct Sales
  • Website Contact Form, Direct Sales Team, Referrals
  • Initial Consultation, Customized Proposals, Client Testimonials
  • Thought Leadership
  • Industry Conferences, Online Events, Client Presentations
  • Industry Reports, Webinars, Speaking Engagements
  • Partnerships
  • Strategic Alliances, Channel Partners, Affiliate Programs
  • Partnership Programs, Referral Bonuses, Joint Marketing Efforts

Big Hat Marketing SWOT Analysis

Strengths

Global brand recognition

Extensive industry experience

Robust brand valuation methodology

Weaknesses

High service costs

Complex organizational structure

Slow decision-making processes

Opportunities

Expansion into emerging markets

Leveraging AI for brand valuation

Developing sustainability-focused branding solutions

Threats

Intense competition

Economic downturns affecting marketing budgets

Rapidly changing consumer preferences

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