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Big Happy Family Target Audience

User Segments

Age: 37

Gender: Female

Occupation: Physician

Education: Professional Degree

Age: 32

Gender: Female

Occupation: Marketing Manager

Education: Master's Degree

Age: 41

Gender: Female

Occupation: University Professor

Education: Professional Degree

Dr. Sarah Chen

Dr. Sarah Chen

Age: 37
Gender: Female
Occupation: Physician
Education: Professional Degree
Industry: Healthcare
Channels: FacebookInstagramLinkedIn

Goals

  • Successfully navigate the complex and emotionally taxing IVF journey to achieve a healthy pregnancy and build her family
  • Find reliable, evidence-based information and support resources that validate her experiences and offer practical advice during fertility treatments
  • Connect with a supportive community of individuals who understand the unique challenges and triumphs of ART to alleviate feelings of isolation.

Pain Points

  • Managing the emotional toll of repeated IVF cycles and the uncertainty of treatment outcomes while maintaining her professional responsibilities
  • Finding accurate and unbiased information about fertility treatments amidst a sea of overwhelming and often contradictory online content
  • Feeling misunderstood by friends and family who haven't experienced infertility, leading to a sense of loneliness and isolation.

Big Happy Family Geographic Distribution

Primarily serving North America, especially the US and Canada, with a smaller international presence. Focus on expanding global reach.

Top Countries

United States flag

United States

70%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

5%
Australia flag

Australia

3%
Germany flag

Germany

2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily live in 2-4 person households with medium to high incomes, reflecting the financial demands and partnership aspects of ART.

Employment Status

Income Distribution

Education Level

Big Happy Family Behavior Analysis

Behavior Profile

Community
Support
Identity
Expression
Awareness
Advocacy
Connection
Empathy
Resilience
Validation
Online Shopping
Social Media
Parenting
Health
Personal Development
Philanthropy
Information Seeking
Sharing
Engagement
Loyalty

Device Breakdown

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