The target audience is individuals and couples actively pursuing assisted reproductive technology (ART) to build their families. This includes those undergoing IUI, IVF, surrogacy, or using donors. Specifically, it encompasses all-female couples using donor-assisted reproduction, heterosexual couples dealing with infertility, genetic abnormalities, or cancer diagnoses, and gay men looking to build families through egg donation and surrogacy. The audience is characterized by a need for support, community, and a desire to express their unique family-building journeys. Big Happy Family aims to provide a platform for raising awareness and fostering connection within this community.