Top Marketing Strategies for BigHappyFamily

BigHappyFamily User Persona

Name:

Sarah Thompson

Age :

32

Gender :

Female

Occupation :

Marketing Manager

Industry :

Technology

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• To conceive a child and start a family within the next two years using ART, seeking reliable information and support throughout the journey
• To find a supportive online community where she can connect with others going through similar experiences, share advice, and find emotional support
• To research and compare different ART clinics and specialists to make informed decisions about her treatment options

Frustrations

• Feeling overwhelmed by the amount of conflicting information available online about ART
• Struggling to cope with the emotional toll of infertility and the uncertainty of the ART process
• Feeling isolated and alone in her journey, lacking a support system of people who truly understand her experiences

Name:

Mark Williams

Age :

35

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Master's Degree, Computer Science

Preferred platforms

GOALS

• To become a father and support his partner through their ART journey, actively participating in the process
• To find reliable and evidence-based information about male infertility and ART treatments to make informed decisions
• To manage the financial and logistical aspects of ART treatment effectively, exploring options and planning accordingly

Frustrations

• Encountering a lack of resources and support specifically tailored to men going through ART
• Feeling uncertain about his role in the process and how to best support his partner emotionally and practically
• Managing the stress and anxiety associated with the uncertainty of ART outcomes and the potential for setbacks

Name:

Chloe Davis

Age :

29

Gender :

Female

Occupation :

Teacher

Industry :

Education

Education :

Bachelor's Degree, Education

Preferred platforms

GOALS

• To build a family as a single woman using egg donation and surrogacy, navigating the legal and ethical considerations involved
• To connect with and learn from other women who have chosen similar paths to parenthood, seeking guidance and shared experiences
• To advocate for greater awareness and understanding of diverse family structures and reproductive choices

Frustrations

• Facing societal stigma or judgment for pursuing non-traditional paths to parenthood
• Finding accessible and affordable options for egg donation and surrogacy services
• Dealing with the legal complexities and paperwork involved in third-party reproduction

BigHappyFamily Geographic and Demographic Insights

Geographic Insights: The business is expected to have a strong presence in English-speaking countries, particularly the US and the UK, reflecting the demand for ART services in these regions.

Demographic Insights: Target users are primarily females aged 25-44, reflecting the demographics of those seeking ART services. However, male engagement is also significant.

BigHappyFamily Socio-economic Profile

Household and Income Insights: The platform attracts users with diverse income levels, with a significant portion in the middle-income range. The household size suggests a focus on couples and families.

Educational and Employment Insights: The platform appeals to a highly educated demographic, with a majority employed full-time, indicating a group actively seeking information and resources.

BigHappyFamily Behavioral Insights

Interest-Based Insights: Users show diverse interests aligned with family-oriented lifestyles, suggesting a platform that caters to their holistic needs beyond fertility.

Technology and Social Media Usage: The platform needs to have a strong presence on visually-oriented platforms like Instagram and YouTube, along with engagement on Facebook and Reddit for community building.

BigHappyFamily Top Competitors