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Bold Orange is a customer experience (CX) agency that helps businesses acquire, grow, and retain customers through strategic and data-driven marketing solutions. They specialize in Salesforce Marketing Cloud implementation and optimization, as well as experience strategy & design, performance marketing & media, and marketing automation & technology.
Company : Bold Orange
Industry : Digital MarketingCustomer Experience (CX)Salesforce Consulting
Bold Orange Key Value propositions
Bold Orange Latest news
Bold Orange | Transforming customer experiences to drive stronger ...
Bold Orange is a customer experience agency helping brands with end-to-end CX needs inclusive of go-to-market experiences, content, UX/UI, loyalty and CRM, ...
What is an SEO Audit? | How to Perform an SEO Audit - Bold Orange
Apr 8, 2021 ... Due diligence is required when making major changes to any website, and an SEO specialist must conduct a thorough investigation to make accurate ...
MSPBJ Lists Margaret Murphy Among 2024's Most Admired CEOs ...
May 6, 2024 ... Paul Business Journal is a multi-platform media company providing in-depth coverage of local business communities and breaking news reaching ...
Margaret Murphy Among List of 2022 Notable Women ...
Aug 19, 2022 ... ... important driver of business and societal progress. She is the founder and CEO of Bold Orange Company (BOCO), a leading customer experience ...
Bold Orange SWOT Analysis
Strengths
Salesforce expertise and partnerships.Focus on data-driven solutions and CX.Experienced team with industry knowledge.
Weaknesses
Relatively smaller size compared to consulting giants.Potential market penetration challenges in a competitive landscape.Dependence on Salesforce ecosystem might pose limitations.
Opportunities
Expanding service offerings leveraging marketing automation and AI.Strategic partnerships for wider market reach and service diversification.Capitalizing on the growing demand for CX transformation in niche markets.
Threats
Intense competition in the digital marketing and CX space.Rapid technological advancements requiring continuous adaptation.Economic fluctuations potentially impacting client budgets.
Top Marketing Strategies for Bold Orange
Content Marketing & Thought Leadership
Establish Bold Orange as a thought leader in the CX and Salesforce Marketing Cloud space by creating valuable content like blog posts, white papers, and webinars. This will attract potential clients seeking expert advice and build trust in Bold Orange's capabilities.
Strategic Partnerships & Integrations
Partner with complementary businesses like CRM platforms, data analytics providers, and marketing technology companies to expand Bold Orange's reach and offer more comprehensive solutions to clients. This will increase brand awareness and generate valuable leads through cross-promotional efforts.
Bold Orange User Persona
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GOALS
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Bold Orange Geographic and Demographic Insights
Geographic Insights: Bold Orange's primary market is the United States, followed by Canada. They have a smaller but growing presence in the UK, Germany, and Australia.
Top Countries
United States
80%
Canada
10%
United Kingdom
3%
Germany
3%
Australia
4%
Demographic Insights: Bold Orange's target audience is primarily professionals aged 35-54, with a slight skew towards males.
Age Distribution
Gender Distribution
Bold Orange Socio-economic Profile
Household and Income Insights: The majority of Bold Orange's target audience falls within the medium to high-income brackets and typically have households of 2-4 people.
Educational and Employment Insights: Bold Orange primarily targets experienced professionals in full-time employment with a university or college degree, often at a postgraduate level.
Households Size
Income Distribution
Education Level
Employment Status
Bold Orange Behavioral Insights
Interest-Based Insights: Their target audience is interested in business strategy, digital transformation, CRM, marketing automation, data analytics, tech trends, and leadership.
Technology and Social Media Usage: Their audience is highly active on LinkedIn, prefers desktop devices, and shows significant engagement on YouTube and Twitter.
Interests
Device Breakdown
Social Media Usage
Bold Orange Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Accenture Interactive | 35% | Experience Design, Marketing Technology, Data & Analytics |
| Deloitte Digital | 30% | Digital Strategy, Customer Experience, Digital Transformation |
| IBM iX | 20% | Digital Strategy, Experience Design, Technology Consulting |
