Big Happy Family Competitor Insights

Big Happy Family (BHF) is a company focused on building a supportive and visible community for individuals and couples undergoing Assisted Reproductive Technology (ART) treatments such as IUI, IVF, surrogacy, or donor assistance. They offer apparel and accessories designed to allow people to express themselves and their journey, foster connection, and raise awareness. The company emphasizes inclusivity, celebrating families of all sizes and stages. A portion of their net profits (10%) is donated to infertility and family-building charities. The founder's background as Head of Patient Experience in a large fertility network informs the company's mission to give back and make a difference in the lives of those navigating the challenges of ART.