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Bham Now Target Audience

User Segments

Age: 42

Gender: Male

Occupation: Restaurant Owner

Education: Bachelor's Degree in Business Administration

Age: 35

Gender: Female

Occupation: Boutique Retailer

Education: Master's Degree in Marketing

Age: 50

Gender: Male

Occupation: Clinic Administrator

Education: Bachelor's Degree in Healthcare Management

David Chen

David Chen

Age: 42
Gender: Male
Occupation: Restaurant Owner
Education: Bachelor's Degree in Business Administration
Industry: Food & Beverage
Channels: FacebookInstagramLinkedIn

Goals

  • Increase local diner traffic and repeat customers for my restaurant
  • Optimize marketing spend to reach the most relevant local foodies
  • Build a strong brand presence within the Birmingham food scene.

Pain Points

  • Struggling to stand out in a competitive local food market
  • Difficulty in effectively promoting daily specials and events
  • Finding affordable and impactful local advertising channels.

Bham Now Geographic Distribution

Bham Now's operations are exclusively focused on Birmingham, Alabama, USA. Their content and services are tailored for this local market.

Top Countries

United States flag

United States

100%
Canada flag

Canada

0%
United Kingdom flag

United Kingdom

0%
Australia flag

Australia

0%
Germany flag

Germany

0%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Their audience typically lives in 2-4 person households, with a predominant medium income, reflecting diverse community needs.

Employment Status

Income Distribution

Education Level

Bham Now Behavior Analysis

Behavior Profile

Local News
Community Events
Dining Out
Real Estate
Job Searching
Family Activities
Supporting Local Businesses
Online Content Consumption
Social Media Engagement
Digital Savvy
Curated Content
Positive News
Seeking Information
Community Engagement
Discounts/Offers
Newsletter Subscription
Mobile Access
Event Discovery
Local Guides
Visual Content

Device Breakdown

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