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Bham Now Target Audience

The target audience for Bham Now includes residents of Birmingham, Alabama, and surrounding areas. This audience is interested in local news, events, and community happenings. It also includes local businesses, nonprofits, and organizations looking for a platform to promote their services, events, and initiatives. The demographic likely spans a wide age range, encompassing young professionals, families, and seniors, all united by a common interest in the Birmingham community. The audience may also include people looking for job opportunities in the Birmingham area.

User Segments

Age: 28

Gender: Female

Occupation: Financial Analyst Advisor Partner

Education: Master's Degree, Business Administration

Age: 32

Gender: Male

Occupation: Software Engineer and Team Lead

Education: Bachelor's Degree, Computer Science

Age: 35

Gender: Female

Occupation: Physician, Primary Care

Education: Professional Degree, Doctor of Medicine

Ashley Johnson

Ashley Johnson

Age: 28
Gender: Female
Occupation: Financial Analyst Advisor Partner
Education: Master's Degree, Business Administration
Industry: Finance
Channels: LinkedInInstagramFacebook

Goals

  • Expand my professional network within the Birmingham area by attending relevant industry events and connecting with other professionals
  • Discover new local businesses and services that align with my needs and interests, such as restaurants, shops, or healthcare providers
  • Stay informed about the latest developments and opportunities in my industry within the Birmingham business community.

Pain Points

  • Missing out on local networking events
  • Difficulty finding reliable local service providers
  • Limited access to information on local business trends and opportunities.

Bham Now Geographic Distribution

Bham Now primarily targets residents of Birmingham, Alabama and surrounding areas. The business has minimal international reach with 98.0% concentrated in the US market.

Top Countries

United States flag

United States

98%
United Kingdom flag

United Kingdom

0.5%
Canada flag

Canada

0.5%
Australia flag

Australia

0.5%
Germany flag

Germany

0.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Bham Now's audience primarily consists of households with 2-4 members. Income levels are relatively balanced, with a slightly higher representation of medium-income households.

Employment Status

Income Distribution

Education Level

Bham Now Behavior Analysis

Behavior Profile

Local Events
Community News
Food and Drink
Arts and Culture
Job Opportunities
Real Estate
Family Activities
Social Media Engagement
Local Business Support
Digital Content Consumption
Community Involvement
Networking
Event Attendance
Online Shopping
Travel
Volunteerism

Device Breakdown

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