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Bham Now is a digital media company focused on providing positive and engaging news and information about the Birmingham, Alabama, area. It aims to create a smarter, happier, healthier, inspired, involved, and prosperous Birmingham by covering local businesses, jobs, wellness, food, travel, arts, education, nature, and events. Bham Now also offers marketing and advertising services to local businesses and nonprofits, helping them create and promote original content through articles, multimedia, and social campaigns. They provide a platform for local businesses to reach a wider audience and connect with the community.

Major Markets

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AL.com

Birmingham Business Journal

Top Marketing Channels

AL.com

  • Push Notifications & Alerts
  • Examples: Push Notifications, Mobile App Alerts, Email Newsletters
  • Campaigns: Breaking News Alerts, Political Coverage, Sports Updates
  • Social Media Marketing
  • Examples: Facebook, Twitter, Instagram
  • Campaigns: Local News Coverage, Investigative Reporting, Community Events
  • Digital Advertising
  • Examples: AL.com Website, Mobile App, Partner Websites
  • Campaigns: Display Advertising, Native Advertising, Sponsored Content

Top Sales Channels

  • Subscription Sales
  • Online Subscription Portal, Mobile App Purchase, Customer Service Phone
  • Premium Content Subscriptions, Digital Access Bundles, Print + Digital Packages
  • Advertising Sales
  • Direct Sales Team, Advertising Agencies, Online Ad Portal
  • Display Ad Sales, Native Advertising Packages, Sponsored Content Deals
  • Classifieds & Listings
  • Online Classifieds Section, Print Classifieds, Third-Party Job Boards
  • Classified Ads, Job Postings, Real Estate Listings

Bham Now SWOT Analysis

Strengths

Large audience reach

Comprehensive news coverage

Strong brand recognition

Weaknesses

Slow to adapt to digital trends

Over-reliance on advertising revenue

Negative perception of bias

Opportunities

Expand video content

Partnerships with local businesses

Increase community events coverage

Threats

Declining print subscriptions

Competition from digital media

Changes in social media algorithms

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