Find stats on top websites
Industry Landscape
The digital media industry is currently experiencing growth, driven by increased internet usage and the proliferation of mobile devices. Businesses are allocating more budget to digital advertising to reach a wider audience and improve brand awareness. Social media and content marketing are becoming increasingly important for engaging with consumers and building brand loyalty. Artificial intelligence and data analytics are also playing a crucial role in optimizing advertising campaigns and personalizing user experiences.
Total Assets Under Management (AUM)
Digital Ad Spend in United States
~$83 billion (US Digital Ad Spend) [7]
(12% (estimated) [5] CAGR)
The annual growth rate reflects increased digital consumption. Mobile advertising is a primary growth driver. Video advertising is also contributing to the growth. [6]
Total Addressable Market
250 Billion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
AI-Powered Personalization
AI-powered personalization will enable Bham Now to deliver more relevant content and targeted advertising to its users, enhancing engagement and revenue opportunities.
Augmented Reality (AR)
The rise of augmented reality (AR) provides opportunities for Bham Now to create immersive local experiences, such as virtual tours of businesses or interactive community events, increasing user engagement.
Blockchain in Advertising
Blockchain technology can enhance trust and transparency in digital advertising, ensuring ad placements are authentic and reach the intended audience, which can attract advertisers to Bham Now's platform.
Impactful Policy Frameworks
California Consumer Privacy Act (CCPA) (2018)
The CCPA grants California residents several rights regarding their personal information, including the right to know what personal information is collected, the right to delete personal information, and the right to opt-out of the sale of personal information.
Compliance with the CCPA may require Bham Now to enhance its data privacy policies and provide users with greater control over their personal information, impacting data collection and advertising strategies.
Federal Trade Commission (FTC) Endorsement Guides (current)
The FTC's Endorsement Guides require that endorsements and testimonials in advertising be truthful and not misleading; endorsers must have actual experience with the product and disclose any material connections with the advertiser.
Enforcement of these rules will force Bham Now to adhere to strict guidelines regarding the disclosure of sponsored content and endorsements on their platform, impacting how they work with local businesses and advertisers.
Children's Online Privacy Protection Act (COPPA) (1998)
COPPA imposes certain requirements on operators of websites or online services directed to children under 13 years of age, including obtaining verifiable parental consent before collecting, using, or disclosing personal information from children.
These act regulates how Bham Now can collect, use, and share children's data, mandating parental consent for users under 13, influencing its ability to target younger demographics with advertisements.
Transform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
