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Bethany House Services Target Audience

User Segments

Age: 28

Gender: Female

Occupation: Unemployed

Education: High School

Age: 19

Gender: Female

Occupation: Part-Time

Education: High School

Age: 35

Gender: Female

Occupation: Unemployed

Education: Associate Degree

Maria Rodriguez

Maria Rodriguez

Age: 28
Gender: Female
Occupation: Unemployed
Education: High School
Industry: Homeless Services
Channels: FacebookYouTubeInstagram

Goals

  • Secure safe and stable housing for her family
  • Gain access to resources for food, clothing, and hygiene products
  • Achieve financial stability and self-sufficiency for a better future.

Pain Points

  • Lack of immediate shelter and safe living conditions
  • Difficulty navigating complex support systems and finding available resources
  • The emotional burden of uncertainty and fear for her children's well-being.

Bethany House Services Geographic Distribution

Primarily serves the Greater Cincinnati area in the US, with minimal international presence. Focus on local community support.

Top Countries

United States flag

United States

99%
Canada flag

Canada

0.5%
United Kingdom flag

United Kingdom

0.2%
Australia flag

Australia

0.2%
Germany flag

Germany

0.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are predominantly low-income families with 3-4 members or more, indicating a focus on larger families.

Employment Status

Income Distribution

Education Level

Bethany House Services Behavior Analysis

Behavior Profile

Community Involvement
Social Justice
Family Well-being
Volunteering
Donating
Seeking Shelter
Online Engagement
Information Seeking
Seeking Support
Empowerment
Stability
Parenting
Education Seeking
Networking
Event Participation
Mobile Usage
Desktop Usage
Social Media

Device Breakdown

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