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Bethany House Services Target Audience

The primary target audience of Bethany House Services consists of families experiencing homelessness or at risk of becoming homeless in the Greater Cincinnati area. This includes women, children, and men from diverse backgrounds facing various challenges like poverty, eviction, lack of affordable housing, and other crises. Secondary target audiences include donors (individuals, corporations, and foundations), volunteers, community partners (other non-profits, government agencies, and businesses), and advocates who support the mission of Bethany House Services.

User Segments

Age: 52

Gender: Female

Occupation: Financial Advisor for High Net Worth Individuals, Retired from Executive Leadership Role (Former CFO) and now does part-time consulting in Finance field .This job now fulfills her need to stay current in her field of expertise, and leverages her deep experience in finance to offer advice and guidance to businesses in need of assistance. Eleanor leverages her extensive network to connect with those businesses in need of this assistance, and has found her role to be equally as fulfilling as her prior one, despite the reduced time commitment involved with it. In her role as CFO, Eleanor was responsible for managing the company's financial risk and resources in a way that minimized losses and maximized benefits for the company, it's shareholders, and other business partners. She always ensured that any projects undertaken by the company that would affect the community or general public were held to the highest of ethical standards, and took pride in running a business that was beneficial to the local area, as well as to the company's bottom line. She sees herself as a leader, and strives to be a positive role model in her community, through her professional, charitable, and personal endeavors. She is very dedicated to her work, her community, and her family, and finds all to be equally rewarding and intertwined in her life. Her passion for social justice and dedication to local charities aligns with Bethany House Services mission, making her an ideal donor persona. Her extensive network and commitment to philanthropy mean she's a valuable supporter who is very generous with her resources and efforts.. In her prior roles, she was a champion for the needs of the local area, so she finds herself in a great position to be of assistance to local charities such as Bethany House Services. Bethany House Services would benefit greatly from her financial advice and assistance, and her wide sphere of influence can help them find more volunteers and donors, should Eleanor choose to dedicate her time and effort in their cause. Eleanor has a very high profile and can be a very valuable supporter to Bethany House Services, or any other charitable organization she decides to partner with. Her drive, energy, experience, and influence make her a valuable asset to any business or charitable organization with which she chooses to be affiliated. She also has a high level of experience with financial analysis, problem solving, and strategic planning, allowing her to assist Bethany House Services in all financial areas of operation. She understands that there are many ways to assist in this role, as there are many facets of financial operations in a business.

Education: Master's Degree, Business Administration

Age: 48

Gender: Male

Occupation: Healthcare IT Manager at a Large Hospital. As an IT manager, he would possess key skills in problem-solving and communications, which would be essential to Bethany House Services. James' skill-set would be applicable to many different needs at Bethany House Services, from simple technology-oriented troubleshooting, to providing advice about future technology needs, to simply being a sounding board to run ideas and possible solutions through with a technology-oriented person. He would offer a unique perspective with his deep technology-oriented skills and background that could be a great asset to the organization. He enjoys finding ways to make processes more effective and efficient, which he could also bring to Bethany House Services in areas they may need assistance, or may not even be aware of. James is responsible for overseeing the hospital's information technology infrastructure, ensuring its reliability, security, and efficiency. He is tasked with implementing new technologies, managing IT projects, and supporting the hospital's staff in their use of IT systems. James needs to make quick decisions and effectively resolve problems that often have time-sensitive requirements. He has a great sense of detail, which allows him to find the most critical tasks, which he can then prioritize and focus on. He is aware of the importance of compliance issues and maintains a deep understanding of the technical and legal compliance regulations with which the hospital is tasked to comply. James is very dedicated to both his family and his professional pursuits, and finds ways to balance these two areas very effectively. He finds fulfillment in both of these key areas of his life, and this balance allows him to remain at peace and to maintain a high level of success. His skills and passion for technology make him a valuable volunteer persona for Bethany House Services, offering technical expertise to support their mission.. James can also be a very valuable volunteer at Bethany House Services in many different ways, from assisting residents with resume creation and job application, to helping implement new solutions and technology within the organization. He has the passion to help, and his technical skills will be of great benefit to many different people and areas in the organization. His dedication to compliance with policies and laws will ensure that the organization's internal processes are held to a high standard and that the organization is protected from potential legal risks. His expertise in computer maintenance would also prove invaluable to Bethany House Services, given their reliance on computers in operations. James is a highly reliable individual, and would be a highly valuable and effective volunteer, in any way he assists the organization.

Education: Bachelor's Degree, Computer Science

Age: 61

Gender: Male

Occupation: Retired Law Professor, Volunteer Legal Advisor. Robert has many years of experience in the area of law, and would bring a level of expertise and insight to Bethany House Services that could be very beneficial to them. He understands the need for compliance with laws and regulations, and has a strong sense of ethics, which he would bring to his role as legal advisor. He also possesses extensive experience in the area of negotiation, which would be useful in resolving any internal disputes and also in dealing with conflicts with outside parties. Robert possesses a deep knowledge of contract law, which can assist the organization in all contract-related matters. Given that Bethany House Services helps families experiencing homelessness, Robert's skills and experiences will allow him to assist with this matter. He understands the challenges that these individuals face, and is more than willing to assist them in dealing with their legal matters. He will also ensure that Bethany House Services is compliant with the federal laws governing this segment of the population and that the organization and the residents they serve are protected to the fullest extent. He is very dedicated to the needs of the community and is passionate about making a difference in the lives of others. His legal expertise makes him a valuable volunteer persona for Bethany House Services, providing guidance and support to families in need and the organization. As a retired law professor, Robert also has experience in helping families to find housing. With his legal knowledge and connections to the community, he will be able to assist families to find housing and ensure that these families are following all requirements so that they can successfully transition to stable housing. Overall, Robert would be a great asset to Bethany House Services and is excited at the opportunity to serve.

Education: Professional Degree, Law

Eleanor Vance

Eleanor Vance

Age: 52
Gender: Female
Occupation: Financial Advisor for High Net Worth Individuals, Retired from Executive Leadership Role (Former CFO) and now does part-time consulting in Finance field .This job now fulfills her need to stay current in her field of expertise, and leverages her deep experience in finance to offer advice and guidance to businesses in need of assistance. Eleanor leverages her extensive network to connect with those businesses in need of this assistance, and has found her role to be equally as fulfilling as her prior one, despite the reduced time commitment involved with it. In her role as CFO, Eleanor was responsible for managing the company's financial risk and resources in a way that minimized losses and maximized benefits for the company, it's shareholders, and other business partners. She always ensured that any projects undertaken by the company that would affect the community or general public were held to the highest of ethical standards, and took pride in running a business that was beneficial to the local area, as well as to the company's bottom line. She sees herself as a leader, and strives to be a positive role model in her community, through her professional, charitable, and personal endeavors. She is very dedicated to her work, her community, and her family, and finds all to be equally rewarding and intertwined in her life. Her passion for social justice and dedication to local charities aligns with Bethany House Services mission, making her an ideal donor persona. Her extensive network and commitment to philanthropy mean she's a valuable supporter who is very generous with her resources and efforts.. In her prior roles, she was a champion for the needs of the local area, so she finds herself in a great position to be of assistance to local charities such as Bethany House Services. Bethany House Services would benefit greatly from her financial advice and assistance, and her wide sphere of influence can help them find more volunteers and donors, should Eleanor choose to dedicate her time and effort in their cause. Eleanor has a very high profile and can be a very valuable supporter to Bethany House Services, or any other charitable organization she decides to partner with. Her drive, energy, experience, and influence make her a valuable asset to any business or charitable organization with which she chooses to be affiliated. She also has a high level of experience with financial analysis, problem solving, and strategic planning, allowing her to assist Bethany House Services in all financial areas of operation. She understands that there are many ways to assist in this role, as there are many facets of financial operations in a business.
Education: Master's Degree, Business Administration
Industry: Finance
Channels: FacebookLinkedInYouTube

Goals

  • To make a significant positive impact on the lives of families experiencing homelessness in Cincinnati
  • To support a local charity that demonstrates accountability and effective use of donations
  • To find meaningful ways to contribute to community development and social justice.

Pain Points

  • Difficulty finding reputable charities with transparent financials
  • Feeling overwhelmed by the number of social issues requiring support
  • Concerns about the actual impact of their donations on the lives of beneficiaries.

Bethany House Services Geographic Distribution

The primary market is the United States, with a strong focus on the Greater Cincinnati area (85.0%). Other key markets include Canada, UK, Australia, and Germany.

Top Countries

United States flag

United States

85%
Canada flag

Canada

5%
United Kingdom flag

United Kingdom

3%
Australia flag

Australia

2%
Germany flag

Germany

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most target users live in households of 3-4 people with medium income levels, indicating a mix of families served and contributing supporters.

Employment Status

Income Distribution

Education Level

Bethany House Services Behavior Analysis

Behavior Profile

Social Justice
Volunteering
Charitable Giving
Community Development
Family Support
Affordable Housing
Poverty Reduction
Empathy
Compassion
Community Engagement
Reliability
Transparency
Accountability
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