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Bethany House Services (BHS) is a non-profit organization based in Cincinnati, Ohio, dedicated to empowering families experiencing homelessness or at risk of homelessness. Founded in 1983, BHS provides a range of comprehensive services including emergency shelter, housing, shelter diversion, aftercare, family services, family housing partnerships, and community collaborations. The organization's mission is to offer solutions that enable families to achieve housing stability and long-term self-sufficiency. BHS operates the largest family shelter in the region and works with United Way of Greater Cincinnati. They are committed to providing care, support, encouragement, and empowerment to families, helping them take 'one step closer to home.' BHS relies on donations, volunteers, and community partnerships to achieve its mission.

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Strategies to End Homelessness

United Way of Greater Cincinnati

Top Marketing Channels

Strategies to End Homelessness

  • Digital Marketing
  • Examples: Social Media Ads, Website Content, Public Events
  • Campaigns: Awareness Campaigns, Data-Driven Storytelling, Community Engagement
  • Partnership Marketing
  • Examples: Partner Websites, Press Releases, Joint Events
  • Campaigns: Partnership Announcements, Collaborative Projects, Joint Initiatives
  • Content Marketing
  • Examples: Conferences, Seminars, Community Meetings
  • Campaigns: Educational Workshops, Data Presentations, Public Forums

Top Sales Channels

  • Fundraising
  • Grant Proposals, Sponsorship Packages, Online Donation Forms
  • Grants Solicitation, Corporate Sponsorship, Individual Giving Campaigns
  • Community Engagement
  • Street Outreach, Volunteer Fairs, Community Presentations
  • Community Outreach, Volunteer Recruitment, Awareness Events
  • Advocacy
  • Lobbying Efforts, Policy Briefs, Public Service Announcements
  • Policy Advocacy, Government Relations, Public Awareness Campaigns

Bethany House Services SWOT Analysis

Strengths

Data analysis and research capabilities

Strong focus on systems-level change

Expertise in homelessness prevention strategies

Weaknesses

Lack of direct service provision

Dependency on external partnerships

Limited public awareness

Opportunities

Expand data-driven initiatives

Increase collaboration with tech companies

Develop innovative housing solutions

Threats

Limited funding for research

Reliance on government data

Political opposition to housing initiatives

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