Top Marketing Strategies for Bethany House Services

Bethany House Services User Persona

Name:

Ashley

Age :

28

Gender :

Female

Occupation :

Unemployed, seeking part-time work

Industry :

Retail (previous)

Education :

High School Diploma

Preferred platforms

GOALS

• Secure stable and safe housing for herself and her two young children
• Find a part-time job with a supportive employer that offers flexibility for childcare
• Enroll her children in a quality pre-school program that fosters their development

Frustrations

• Navigating the complexities of the social services system and finding available resources
• Lack of reliable transportation to attend job interviews and potential workplaces
• Feeling overwhelmed and emotionally drained from the constant struggle of being homeless

Name:

Michael

Age :

35

Gender :

Male

Occupation :

Construction Worker

Industry :

Construction

Education :

Some College

Preferred platforms

GOALS

• Regain financial stability after an unexpected layoff led to temporary homelessness
• Find affordable housing in a safe neighborhood with access to public transportation
• Rebuild his credit score to qualify for a car loan and secure reliable transportation

Frustrations

• Struggling to find affordable housing within his budget and in a safe neighborhood
• Feeling a sense of shame and embarrassment about his current situation
• Lack of internet access at the shelter makes it difficult to apply for jobs and manage his finances

Name:

Maria

Age :

42

Gender :

Female

Occupation :

Certified Nursing Assistant

Industry :

Healthcare

Education :

Associate's Degree, Nursing

Preferred platforms

GOALS

• Secure permanent housing after leaving an abusive relationship
• Find a stable and supportive work environment with opportunities for professional growth
• Create a safe and nurturing home for her teenage son, providing him with stability and support

Frustrations

• Facing discrimination from potential landlords due to her past experience with domestic violence
• Dealing with the emotional trauma and anxiety caused by the abusive relationship
• Worrying about her son's well-being and his ability to cope with the challenges of homelessness

Bethany House Services Geographic and Demographic Insights

Geographic Insights: Bethany House Services primarily serves the Cincinnati community within the United States, representing the vast majority of their target market.

Demographic Insights: Bethany House Services largely assists females, particularly between the ages of 25-34, reflecting the vulnerability of single mothers and their children to homelessness.

Bethany House Services Socio-economic Profile

Household and Income Insights: Bethany House Services predominantly supports families with 2-4 members struggling with low income, highlighting the financial strain contributing to family homelessness.

Educational and Employment Insights: A significant portion of Bethany House clients face unemployment and possess high school education levels, indicating barriers to stable housing and income.

Bethany House Services Behavioral Insights

Interest-Based Insights: Target users need information about parenting, job searching, affordable housing, education, food assistance, mental health, and childcare.

Technology and Social Media Usage: Users favor YouTube and Facebook. They mostly use Android devices, suggesting potential limited internet access.

Bethany House Services Top Competitors