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bemyfriends Target Audience

The target audience for bemyfriends encompasses a wide range of entities involved in creating content and engaging with fans. This includes content creators of all types (e.g., K-Pop groups, esports teams, YouTubers, webtoon artists, podcasters, comedians), entertainment companies, and intellectual property (IP) owners. The audience spans from individual creators with a substantial following to larger organizations looking to expand their global presence and business through fandom. Given bemyfriends' partnerships and platform usage, the target audience is geographically diverse, with a strong emphasis on the K-Culture market, but also includes international markets like Japan and the US. In short, anyone who wants to cultivate and monetize a direct relationship with their fanbase.

User Segments

Age: 38

Gender: Male

Occupation: Director of Global Strategy

Education: Master's Degree, Business Administration

Age: 42

Gender: Female

Occupation: Head of Fan Engagement

Education: Bachelor's Degree, Marketing

Age: 35

Gender: Male

Occupation: Product Manager

Education: Bachelor's Degree, Computer Science

Jaehoon Park

Jaehoon Park

Age: 38
Gender: Male
Occupation: Director of Global Strategy
Education: Master's Degree, Business Administration
Industry: Entertainment
Channels: LinkedInYouTubeTwitter

Goals

  • Increase global fan engagement and community growth by 30% within the next year
  • Streamline e-commerce operations to reduce fulfillment times by 20% and improve customer satisfaction
  • Consolidate fan data into a single platform to gain actionable insights and improve marketing ROI by 15%.

Pain Points

  • Difficulty finding reliable and integrated solutions for global fan engagement
  • Struggling with data silos and lack of unified insights across different platforms
  • Facing challenges in scaling e-commerce operations to meet global fan demand.

bemyfriends Geographic Distribution

The primary market is South Korea, followed by the US and Japan. This indicates a strong focus on the K-Culture market with significant expansion into Western and other Asian markets, suggesting global aspirations.

Top Countries

South Korea flag

South Korea

40%
United States flag

United States

25%
Japan flag

Japan

15%
China flag

China

10%
Others flag

Others

10%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most users live in households of 2-4 people and have a medium income level. This suggests content and pricing strategies should cater to families and individuals with moderate disposable income.

Employment Status

Income Distribution

Education Level

bemyfriends Behavior Analysis

Behavior Profile

K-Pop
Esports
Webtoons
Online Gaming
Social Media Engagement
Digital Marketing
YouTube
TikTok
Instagram
Fandom Culture
Content Creation
Community Building
Music Consumption
Live Streaming
Merchandise Buying
Direct-to-Fan Interaction
Subscription Services
Event Attendance
IP Consumption
Brand Loyalty

Device Breakdown

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