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The target audience for bemyfriends encompasses a wide range of entities involved in creating content and engaging with fans. This includes content creators of all types (e.g., K-Pop groups, esports teams, YouTubers, webtoon artists, podcasters, comedians), entertainment companies, and intellectual property (IP) owners. The audience spans from individual creators with a substantial following to larger organizations looking to expand their global presence and business through fandom. Given bemyfriends' partnerships and platform usage, the target audience is geographically diverse, with a strong emphasis on the K-Culture market, but also includes international markets like Japan and the US. In short, anyone who wants to cultivate and monetize a direct relationship with their fanbase.
Age: 38
Gender: Male
Occupation: Director of Global Strategy
Education: Master's Degree, Business Administration
Age: 42
Gender: Female
Occupation: Head of Fan Engagement
Education: Bachelor's Degree, Marketing
Age: 35
Gender: Male
Occupation: Product Manager
Education: Bachelor's Degree, Computer Science
The primary market is South Korea, followed by the US and Japan. This indicates a strong focus on the K-Culture market with significant expansion into Western and other Asian markets, suggesting global aspirations.
South Korea
United States
Japan
China
Others
Primary age group concentration shows strong presence in:
31-35
Most active age range
Most users live in households of 2-4 people and have a medium income level. This suggests content and pricing strategies should cater to families and individuals with moderate disposable income.
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