Top Marketing Strategies for Airmar

Airmar User Persona

Name:

Captain Mark

Age :

52

Gender :

Male

Occupation :

Charter Boat Captain

Industry :

Marine Tourism

Education :

High School Diploma

Preferred platforms

GOALS

• Ensuring the safety and satisfaction of his clients while providing a memorable fishing experience
• Maximizing fishing time by efficiently locating productive fishing spots using reliable fishfinding technology
• Maintaining a well-equipped vessel with up-to-date electronics for navigation and communication

Frustrations

• Unreliable fishfinding equipment leading to wasted time and frustrated clients
• Difficult-to-use marine electronics increasing his workload and stress levels
• Expensive equipment repairs cutting into his profits and causing downtime

Name:

Emily Carter

Age :

35

Gender :

Female

Occupation :

Marine Electronics Technician

Industry :

Marine Electronics

Education :

Associate's Degree, Marine Technology

Preferred platforms

GOALS

• Staying updated on the latest marine electronics technologies and installation best practices
• Providing excellent customer service by efficiently diagnosing and repairing clients' marine electronics
• Growing her professional network and securing new clients for her electronics installation business

Frustrations

• Dealing with incompatible or outdated marine electronics systems from different manufacturers
• Encountering challenging installations due to limited space or complex wiring configurations
• Managing demanding clients who have unrealistic expectations or tight deadlines

Name:

John Miller

Age :

45

Gender :

Male

Occupation :

Recreational Boater

Industry :

Finance

Education :

Bachelor's Degree, Business Administration

Preferred platforms

GOALS

• Planning and enjoying safe and relaxing boating trips with his family and friends
• Equipping his boat with the latest marine electronics for navigation, entertainment, and safety
• Sharing his boating adventures and connecting with other boating enthusiasts online

Frustrations

• Experiencing technical difficulties with his marine electronics while out on the water
• Struggling to interpret complex data from fishfinders or chartplotters
• Feeling overwhelmed by the wide range of marine electronics options available on the market

Airmar Geographic and Demographic Insights

Geographic Insights: Airmar's primary market is the United States with 60% of its users, followed by Australia at 15%. The remaining users are distributed across other major boating markets like the UK, New Zealand, and Canada.

Demographic Insights: Airmar's target audience is predominantly male (70%) and falls within the age range of 35-64, with the largest segment being 45-54-year-olds.

Airmar Socio-economic Profile

Household and Income Insights: Airmar's users typically reside in households of 3-4 people and fall within the medium to high-income brackets, reflecting the cost of boating and marine electronics.

Educational and Employment Insights: A large portion of Airmar users have some college or university education and are employed full-time or are business owners, indicative of the required technical aptitude and financial stability.

Airmar Behavioral Insights

Interest-Based Insights: Airmar's target audience is passionate about boating, fishing, marine navigation, and technology, reflecting their interest in reliable and high-performance marine electronics.

Technology and Social Media Usage: Airmar's users are active on YouTube, Facebook, and Instagram and favor desktop and Android devices, highlighting potential channels for engagement.

Airmar Top Competitors