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Airmar Target Audience
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User Segments
Airmar Geographic Distribution
Airmar's primary market is the United States with 60% of its users, followed by Australia at 15%. The remaining users are distributed across other major boating markets like the UK, New Zealand, and Canada.
Top Countries
United States
60%
Australia
15%
United Kingdom
7.5%
New Zealand
5%
Canada
2.5%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Airmar's users typically reside in households of 3-4 people and fall within the medium to high-income brackets, reflecting the cost of boating and marine electronics.
Employment Status
Income Distribution
Education Level
Airmar Behavior Analysis
Behavior Profile
Device Breakdown
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