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Industry Landscape

The global fandom business is experiencing rapid growth, fueled by increasing demand for personalized content and direct fan engagement. Platforms are evolving to offer comprehensive solutions for creators to build, manage, and monetize their communities. Key trends include the integration of e-commerce, live streaming, and data analytics to enhance fan experiences and drive revenue. The rise of K-Pop, esports, and webtoons is significantly shaping the industry landscape.

Industries:
FandomFan engagementContent monetizationE-commerceCommunity building

Total Assets Under Management (AUM)

Fandom Market Size in South Korea

~₩79 trillion (South Korean won) (Approx. 60 Billion USD as of conversion date)

(25% CAGR)

- Increased demand for personalized content. - Rise of K-Pop, esports, and webtoons. - Integration of e-commerce and live streaming.

Total Addressable Market

1 Trillion USD

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Emerging Technologies

AI Personalization

AI-driven personalization enables hyper-customized content and experiences, enhancing fan engagement and driving monetization through targeted offerings.

Blockchain and NFTs

Blockchain technology ensures secure and transparent management of digital assets and collectibles, fostering trust and enabling new revenue models like NFTs.

AR/VR Experiences

AR/VR provides immersive experiences that deepen fan engagement, creating interactive environments for concerts, meet-and-greets, and exclusive content viewing.

Impactful Policy Frameworks

Personal Information Protection Act (PIPA) of South Korea (amended 2020)

PIPA governs the collection, use, and protection of personal information in South Korea, mandating consent for data processing and establishing data breach notification requirements.

The Act may require bemyfriends to implement stricter data protection measures, potentially increasing operational costs for ensuring compliance.

Copyright Act of South Korea (amended 2021)

The Copyright Act protects creators' rights, regulates content distribution, and addresses copyright infringement, including online piracy and unauthorized use of copyrighted material.

Compliance with these regulations could increase operational costs and require bemyfriends to implement stricter content monitoring and reporting mechanisms.

Act on the Consumer Protection in Electronic Commerce, Etc. (amended 2022)

This act regulates e-commerce activities in South Korea, requiring businesses to provide clear information about products, services, and consumer rights, as well as establishing rules for fair transactions and dispute resolution.

The Act will force bemyfriends to ensure transparent e-commerce practices, provide clear consumer rights information, and establish efficient mechanisms for dispute resolution.

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