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Be.Spoken Communications Target Audience

The target audience for Be.Spoken Communications consists of international brands in the lifestyle, travel, hospitality, wellness, gastronomy, and real estate sectors seeking to connect with Russian-speaking audiences. This includes companies looking to build their reputation, increase brand awareness, and drive engagement within the Russian market and among Russian-speaking communities globally. They aim to reach this audience through various channels such as print, online media, social media, influencer collaborations, and events. The agency also caters to brands requiring assistance in crafting content valuable for Russian-speaking media.

User Segments

Age: 42

Gender: Female

Occupation: Marketing Director

Education: Master's Degree, Marketing

Age: 48

Gender: Male

Occupation: Communications Manager

Education: Bachelor's Degree, Communications

Age: 39

Gender: Female

Occupation: Senior Marketing Manager

Education: Master's Degree, Business Administration

Anastasia Petrova

Anastasia Petrova

Age: 42
Gender: Female
Occupation: Marketing Director
Education: Master's Degree, Marketing
Industry: Luxury Travel
Channels: LinkedInInstagramFacebook

Goals

  • Increase brand awareness among Russian-speaking consumers
  • Establish a strong reputation for their luxury travel brand in Russia
  • Drive bookings and revenue from the Russian market.

Pain Points

  • Difficulty in finding the right PR agency with Russian market expertise
  • Struggling to create engaging content for Russian-speaking audiences
  • Limited budget for comprehensive PR campaigns.

Be.Spoken Communications Geographic Distribution

Be.Spoken Communications primarily targets the Russian market (70.0%), with secondary markets in the USA (10.0%), UK (7.0%), Germany (6.0%), and UAE (7.0%) where Russian-speaking communities reside.

Top Countries

Russia flag

Russia

70%
United States flag

United States

10%
United Kingdom flag

United Kingdom

7%
Germany flag

Germany

6%
UAE flag

UAE

7%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The target audience primarily consists of households with 2 members and have medium to high income levels, reflecting their professional roles and interest in luxury brands.

Employment Status

Income Distribution

Education Level

Be.Spoken Communications Behavior Analysis

Behavior Profile

Luxury Travel
Fine Dining
Wellness Retreats
Art & Culture
Fashion
Real Estate Investment
International Affairs
Instagram
LinkedIn
Facebook
YouTube
Affluent Consumers
Media Consumption
Influencer Engagement
Brand Awareness
Content Engagement
Trend Awareness
Digital Savvy

Device Breakdown

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