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Business and Product Insights

Be.Spoken Communications' key service features revolve around providing comprehensive PR and communications solutions tailored for luxury brands targeting Russian-speaking audiences. These features include strategic PR campaign implementation, encompassing print, online, radio, TV, social media, and influencer marketing. The agency excels in content creation valuable for Russian media, introducing brands to key influencers, journalists, bloggers, and celebrities, and maintaining robust media relations. Additional features include organizing press events, media planning (including Telegram channels), executing site visits for media and influencers, co-branding and sponsorships, and providing monitoring and press-clipping services. Their emphasis is on creating integrated public relations strategies designed to maximize brand visibility and reputation within the target market.

Product Portfolio

Tatler Russia Magazine

Aeroflot Premium Bayou Villas

Grazia Magazine

Be.Spoken Communications Key Value Propositions

Be.Spoken Communications offers international luxury brands a gateway to effectively communicate with Russian-speaking audiences by leveraging their deep understanding of the Russian market and strong media relations. They provide tailored PR strategies that enhance brand reputation, increase visibility, and drive engagement through integrated campaigns.

Strategic PR Campaigns
Media Relations
Content Creation
Influencer Marketing

Be.Spoken Communications Brand Positioning

Be.Spoken Communications is a Moscow-based boutique PR agency specializing in luxury sectors, focusing on building reputations for international brands among Russian-speaking audiences. They offer tailored, integrated PR solutions encompassing media relations, content creation, and influencer marketing.

Top Competitors

1

Grayling

2

M Booth

3

Golin

Customer Sentiments

Customer sentiment is likely positive due to the agency's expertise in the Russian market and tailored PR solutions, however, some clients may express concerns about the agency's limited global presence. The emphasis on luxury brands and high-end services suggests a clientele that values quality and exclusivity.

Actionable Insights

Focus on enhancing digital presence and showcasing successful international case studies to attract more global clients.

Products and Features

Be.Spoken Communications' key service features revolve around providing comprehensive PR and communications solutions tailored for luxury brands targeting Russian-speaking audiences. These features include strategic PR campaign implementation, encompassing print, online, radio, TV, social media, and influencer marketing. The agency excels in content creation valuable for Russian media, introducing brands to key influencers, journalists, bloggers, and celebrities, and maintaining robust media relations. Additional features include organizing press events, media planning (including Telegram channels), executing site visits for media and influencers, co-branding and sponsorships, and providing monitoring and press-clipping services. Their emphasis is on creating integrated public relations strategies designed to maximize brand visibility and reputation within the target market.

Tatler Russia Magazine - Product Description

Tatler Russia is a magazine that focuses on high society, luxury lifestyle, fashion, and beauty. It covers events, personalities, and trends within the Russian elite. The magazine features articles on fashion, beauty, travel, and culture, targeting affluent readers interested in luxury brands and exclusive social circles. It also includes interviews and features on prominent figures in Russian society and international celebrities.

Pros

  • It offers exclusive access to high-society events and personalities
  • It provides a curated view of luxury fashion and lifestyle trends
  • The magazine has a strong reputation and brand recognition within its target audience.

Cons

  • As a print magazine, it faces challenges with declining readership and competition from digital media
  • The content might not appeal to a broad audience due to its focus on high society and luxury lifestyle
  • There is a limited geographic focus as it primarily caters to a Russian audience.

Alternatives

  • Vogue Russia provides similar content with a focus on high fashion and culture
  • Harper's Bazaar Russia offers another alternative, emphasizing fashion, beauty, and lifestyle with a sophisticated approach
  • Elle Russia is a competitor, focusing on fashion trends, beauty tips, and celebrity news.

Company Updates

Latest Events at Be.Spoken Communications

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Jun 14, 2024 ... President of Russia Vladimir Putin's speech at the meeting with senior staff of the Russian Foreign Ministry, Moscow, June 14, 2024.

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Article by Vladimir Putin ”On the Historical Unity of Russians and ...

Jul 12, 2021 ... These territories were referred to as ”Malorossia“ (Little Russia). The name ”Ukraine“ was used more often in the meaning of the Old Russian ...

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Text of J.K. Rowling's speech — Harvard Gazette

Jun 5, 2008 ... 'The Fringe Benefits of Failure, and the Importance of Imagination'. Text as delivered. President Faust, members of the Harvard Corporation and ...

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