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Be.Spoken Communications is a boutique PR agency based in Moscow, specializing in serving luxury travel and hospitality, lifestyle, wellness, gastronomy, and real estate brands. Founded in 2012, they focus on helping international clients build their reputation among Russian-speaking audiences, both in Russia and globally. Their services include strategic PR campaigns, media relations, content creation, influencer marketing, event organization, and media planning, including leveraging influential Telegram channels. The agency prides itself on creating tailor-made solutions to meet the individual needs of its clients, offering integrated public relations that span print, online, social media, events, and influencer collaborations. Key personnel include Alexander Kulish, a media executive and travel expert, and Sergei Logvinov, formerly with The Ritz-Carlton, Moscow.

Major Markets

Russia flagRussia
United States flagUnited States
United Kingdom flagUnited Kingdom

Key Competitors

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Grayling

M Booth

Top Marketing Channels

Grayling

  • Content Marketing & PR
  • Examples: Webinars, Press Releases, Mock Crisis Scenarios
  • Campaigns: Thought Leadership Series, Global Media Outreach, Crisis Communication Drills
  • LinkedIn Marketing
  • Examples: LinkedIn Posts, Group Discussions, LinkedIn Ads
  • Campaigns: LinkedIn Engagement, Industry Group Participation, Targeted Advertising
  • Event Marketing
  • Examples: Speaking Slots, Booth Presence, Cocktail Receptions
  • Campaigns: Global Event Sponsorships, Industry Conference Presence, Networking Events

Top Sales Channels

  • Direct Sales
  • Client Meetings, Tailored Pitches, Bespoke Proposals
  • Consultative Selling, Value Proposition Presentations, Proposal Customization
  • Channel Sales
  • Agency Partnerships, Referral Bonuses, Training Workshops
  • Partnership Programs, Referral Incentives, Agent Training
  • Inbound Sales
  • Website Forms, Email Follow-ups, Salesforce Tracking
  • Online Lead Generation, Inquiry Response, CRM Management

Be.Spoken Communications SWOT Analysis

Strengths

Global network

Diverse service portfolio

Experienced consultants

Weaknesses

Bureaucracy

High overhead costs

Inconsistent service quality

Opportunities

Expanding into emerging markets

Offering specialized services

Digital transformation

Threats

Economic downturn

Intense competition

Changing client needs

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