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Executive Summary
Be.Spoken Communications is a boutique PR agency based in Moscow, specializing in serving luxury travel and hospitality, lifestyle, wellness, gastronomy, and real estate brands. Founded in 2012, they focus on helping international clients build their reputation among Russian-speaking audiences, both in Russia and globally. Their services include strategic PR campaigns, media relations, content creation, influencer marketing, event organization, and media planning, including leveraging influential Telegram channels. The agency prides itself on creating tailor-made solutions to meet the individual needs of its clients, offering integrated public relations that span print, online, social media, events, and influencer collaborations. Key personnel include Alexander Kulish, a media executive and travel expert, and Sergei Logvinov, formerly with The Ritz-Carlton, Moscow.
Industries
Be.Spoken Communications Top Products
Brand Positioning
Be.Spoken Communications is a Moscow-based boutique PR agency specializing in luxury sectors, focusing on building reputations for international brands among Russian-speaking audiences. They offer tailored, integrated PR solutions encompassing media relations, content creation, and influencer marketing.
Customer Sentiments
Customer sentiment is likely positive due to the agency's expertise in the Russian market and tailored PR solutions, however, some clients may express concerns about the agency's limited global presence. The emphasis on luxury brands and high-end services suggests a clientele that values quality and exclusivity.
Be.Spoken Communications Key Value Propositions
Be.Spoken Communications offers international luxury brands a gateway to effectively communicate with Russian-speaking audiences by leveraging their deep understanding of the Russian market and strong media relations. They provide tailored PR strategies that enhance brand reputation, increase visibility, and drive engagement through integrated campaigns.
Be.Spoken Communications SWOT Analysis
Strengths
Expertise in Russian market.
Strong media relations.
Tailored PR solutions.
Weaknesses
Limited global presence.
Small agency size.
Dependence on Russian market.
Opportunities
Expand services to CIS countries.
Leverage emerging digital platforms.
Partnerships with luxury brands.
Threats
Intense competition in PR industry.
Economic instability in Russia.
Changing media landscape.
Be.Spoken Communications operates primarily within the public relations (PR) industry, with a strong focus on the luxury sector. Their specific domain expertise lies in lifestyle, travel, hospitality, wellness, gastronomy, and real estate. They cater to international brands within these domains seeking to effectively communicate with and build relationships among Russian-speaking audiences, both within Russia and globally.
Market Growth Stage
Pace of Market Growth
Be.Spoken Communications Target Audience
Geographic Insights
Be.Spoken Communications primarily targets the Russian market (70.0%), with secondary markets in the USA (10.0%), UK (7.0%), Germany (6.0%), and UAE (7.0%) where Russian-speaking communities reside.
Top Countries
Russia
70% market share
United States
10% market share
United Kingdom
7% market share
Germany
6% market share
UAE
7% market share
Be.Spoken Communications Audience Segments
The target audience for Be.Spoken Communications consists of international brands in the lifestyle, travel, hospitality, wellness, gastronomy, and real estate sectors seeking to connect with Russian-speaking audiences. This includes companies looking to build their reputation, increase brand awareness, and drive engagement within the Russian market and among Russian-speaking communities globally. They aim to reach this audience through various channels such as print, online media, social media, influencer collaborations, and events. The agency also caters to brands requiring assistance in crafting content valuable for Russian-speaking media.
International Marketing Executive
35-55 years
Male • Female
United States • United Kingdom • France
Russian Real Estate Investor
28-45 years
Male • Female
Russia • Moscow • St. Petersburg
European Hospitality Executive
40-60 years
Male • Female
Italy • Spain • Germany
Russian Wellness Influencer
25-35 years
Female
Russia • Moscow • Global
Academic Travel Expert
45-65 years
Male • Female
United States • Europe • Russia
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Be.Spoken Communications
Leverage User-Generated Content (UGC)
Encourage luxury travel, hospitality, wellness, gastronomy, and real estate brands to showcase content created by their Russian-speaking customers or audience. This strategy builds trust and authenticity, making the brand more relatable and appealing to the target market in Russia and globally.
Learn moreImplement Trust Seals at Checkout
Display trust seals on the agency's website, especially on pages where clients are making decisions or providing information. This assures potential international luxury brand clients of the agency's credibility and security, increasing their confidence in partnering with Be.Spoken Communications.
Learn moreLeverage 'As Seen In' Media Mentions
Showcase logos or mentions of prominent media outlets where Be.Spoken Communications or its clients have been featured. This boosts the agency's credibility and demonstrates a proven track record of successful media relations within the luxury and lifestyle sectors for Russian-speaking audiences.
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