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The target audience for The Badger Herald is the University of Wisconsin-Madison community and those interested in its affairs. This includes current students, prospective students, faculty, staff, alumni, and residents of Madison, Wisconsin. The publication's focus on campus news, sports, and events makes it particularly relevant to this audience.
The Badger Herald's primary market is the United States, with a strong focus on Wisconsin, specifically the UW-Madison community.
United States
China
India
United Kingdom
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
The Badger Herald's readership largely consists of individuals in smaller households, with a majority falling within the low to medium income bracket.
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