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The Badger Herald Target Audience
User Segments
Age: 20
Gender: Female
Occupation: Full-time UW-Madison Student
Education: High School
Age: 22
Gender: Male
Occupation: Part-time Student, Part-time Retail Worker
Education: Associate Degree
Age: 19
Gender: Female
Occupation: Full-time UW-Madison Student
Education: High School
Maya Singh
Goals
- Stay informed about campus events and social gatherings
- Find opportunities to get involved in student organizations and activities
- Balance academic demands with a vibrant social life and personal well-being.
Pain Points
- Missing out on important campus news or social events
- Difficulty finding accurate and timely information about university resources
- Juggling multiple assignments and commitments while feeling overwhelmed.
The Badger Herald Geographic Distribution
The Badger Herald's audience is overwhelmingly concentrated in the United States, particularly within Madison, Wisconsin, reflecting its hyper-local university and city focus. International reach is minimal.
Top Countries
United States
Canada
United Kingdom
Germany
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Household sizes skew towards smaller units (1-2 persons), common for students and young professionals. Income levels are balanced across low, medium, and high, reflecting diverse user groups.
Employment Status
Income Distribution
Education Level
The Badger Herald Behavior Analysis
Behavior Profile
Device Breakdown
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