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The Badger Herald Target Audience
The target audience for The Badger Herald primarily comprises students at the University of Wisconsin-Madison, but it also extends to the broader university community, including faculty, staff, and alumni, as well as residents of the city of Madison and the state of Wisconsin who are interested in news and events related to the university. The content covers a wide range of topics, including campus news, city and state politics, science, sports, arts and culture, and opinion pieces, appealing to a diverse readership with varied interests.
User Segments
Age: 20
Gender: Female
Occupation: Student, Part-time Barista
Education: Bachelor's Degree, Journalism
Age: 23
Gender: Male
Occupation: Student, Research Assistant
Education: Master's Degree, Political Science
Age: 24
Gender: Female
Occupation: Student, Teaching Assistant
Education: Doctorate Degree, Engineering
Olivia Madison
Goals
- Stay updated on campus events and deadlines
- Find resources for academic success and mental well-being
- Connect with other students and participate in campus life
Pain Points
- Difficulty finding reliable sources of campus news
- Feeling overwhelmed by the amount of information available
- Struggling to balance academic workload with staying informed
The Badger Herald Geographic Distribution
The primary market is the United States, specifically Wisconsin, due to the focus on UW-Madison. Other English-speaking countries and those with strong alumni networks also show interest.
Top Countries
United States
Canada
United Kingdom
Australia
India
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most target users live in households of 1-2 (70%) and have low to medium income levels (85%), typical for students. A smaller percentage experience higher income levels.
Employment Status
Income Distribution
Education Level
The Badger Herald Behavior Analysis
Behavior Profile
Device Breakdown
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