Top Marketing Strategies for The Badger Herald

The Badger Herald User Persona

Name:

Emily Chen

Age :

20

Gender :

Female

Occupation :

Student

Industry :

N/A - Student

Education :

Currently pursuing Bachelor's Degree in Computer Science

Preferred platforms

GOALS

• Secure a competitive internship in software engineering to gain practical experience and build her resume
• Maintain a high GPA to increase her chances of getting into a top graduate program in computer science
• Actively participate in hackathons and coding competitions to network with industry professionals and showcase her skills

Frustrations

• Balancing a heavy course load with extracurricular activities and a part-time job
• Feeling overwhelmed by the pressure to succeed in a highly competitive field
• Staying up-to-date with the latest technological advancements and trends

Name:

David Miller

Age :

28

Gender :

Male

Occupation :

Research Assistant

Industry :

Research/ Education

Education :

Master's Degree in Journalism

Preferred platforms

GOALS

• Get his research published in a reputable academic journal to further his career in academia
• Attend relevant conferences and workshops to network with other researchers and present his findings
• Secure funding for his research project to continue his work and contribute to his field of study

Frustrations

• Securing funding for research projects and navigating the grant writing process
• Dealing with the pressure to publish research findings and the competitive nature of academia
• Managing his time effectively between research, teaching responsibilities, and personal life

Name:

Sarah Thompson

Age :

35

Gender :

Female

Occupation :

Marketing Manager

Industry :

Marketing and Advertising

Education :

MBA

Preferred platforms

GOALS

• Develop and execute successful marketing campaigns that drive brand awareness and generate leads for her company
• Stay ahead of the curve in the ever-evolving digital marketing landscape
• Build a strong professional network and connect with other marketing professionals

Frustrations

• Proving the ROI of marketing campaigns and demonstrating their value to stakeholders
• Managing a team of marketing professionals with varying levels of experience and expertise
• Keeping up with the constant changes in algorithms and best practices across different social media platforms

The Badger Herald Geographic and Demographic Insights

Geographic Insights: The Badger Herald's primary market is the United States, with a strong focus on Wisconsin, specifically the UW-Madison community.

Demographic Insights: The Badger Herald's target audience is primarily composed of 18-24 year olds, with a slight skew towards female readership.

The Badger Herald Socio-economic Profile

Household and Income Insights: The Badger Herald's readership largely consists of individuals in smaller households, with a majority falling within the low to medium income bracket.

Educational and Employment Insights: The Badger Herald's audience primarily comprises students currently pursuing university or college degrees, reflecting its strong tie to the UW-Madison community.

The Badger Herald Behavioral Insights

Interest-Based Insights: Users show diverse interests including music, movies, TV shows, video games, sports, food and travel, reflecting typical interests of the target age group.

Technology and Social Media Usage: Users prefer Youtube, Instagram and Facebook, with balanced usage across desktop and mobile devices. This aligns with general trends among young adults.

The Badger Herald Top Competitors