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The Badger Herald

Executive Summary

Industries

JournalismHigher Education MediaLocal News

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

Key Competitors

The Daily Cardinal
Madison.com
Isthmus

The Badger Herald Top Products

The Badger Herald

Brand Positioning

The Badger Herald positions itself as the independent, authoritative voice for the UW-Madison community, offering localized news, sports, and culture, while nurturing aspiring journalists.