Attention Span Media : Market and Competitor Analysis

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Attention Span Media is an innovation agency specializing in marketing and communications. They offer a range of services, including campaign development, content creation, design, and strategic planning. Their team comprises futurists, strategists, storytellers, and designers.

Company : Attention Span Media

Industry : MarketingCommunicationsInnovation Agency

Major Markets

United States

Canada

United Kingdom

Key Competitors

R/GA

Droga5

72andSunny

Attention Span Media Key Value propositions

Storytelling

Strategic Planning

Design & Content

Future Trend Analysis

Attention Span Media Latest news

Opinion | The Eight-Second Attention Span - The New York Times

Jan 22, 2016 ... Sign up for the Opinion Today newsletter Get expert analysis of the news and a guide to the big ideas shaping the world every weekday morning.

How Technology is Hijacking Your Mind — from a Magician and ...

May 18, 2016 ... This keeps us using social media (“what if I miss that important news story or fall behind what my friends are talking about?”) But if we ...

Mapping brain circuits involved in attention | National Institutes of ...

Nov 2, 2015 ... Skip to main content. U.S. Department of ... NIH News in Health · Wellness Toolkits · Grants ... Many neurological disorders—including schizophrenia ...

Why our attention spans are shrinking, with Gloria Mark, PhD

... important work communications. You can be cutting yourself off from communications from family, friends, loved ones, from important news in the world. So ...

Attention Span Media SWOT Analysis

Strengths

Strong understanding of storytelling and design.Data-driven approach to campaign development.Focus on future trend analysis and innovation.

Weaknesses

Relatively unknown brand compared to larger agencies.Limited information available on pricing and subscription models.May face challenges in attracting top talent in a competitive industry.

Opportunities

Expanding service offerings to new emerging markets.Developing strategic partnerships with technology providers.Leveraging thought leadership to attract clients seeking innovative solutions.

Threats

Intense competition from established marketing and communication giants.Rapid technological advancements requiring constant adaptation.Economic downturns potentially impacting client budgets.

Top Marketing Strategies for Attention Span Media

Value-Based Pricing Implementation

This strategy will help Attention Span Media to attract high-value clients who are willing to pay a premium for their innovative marketing solutions. This can be done by highlighting the value proposition of their services and emphasizing the unique benefits they offer.

Personalized User Onboarding

This strategy will help Attention Span Media to improve user engagement and reduce churn rates by providing a personalized onboarding experience for new clients. This could involve tailoring the onboarding process to the specific needs of each client and providing them with the support they need to get started.

Interactive ROI Calculator

This strategy will help Attention Span Media to demonstrate the value of their services and increase conversions by providing potential clients with an interactive tool that shows them the return on investment (ROI) they can expect from their services. This will help clients understand the value of their services and make an informed decision.

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Attention Span Media User Persona

Name:

Mark Williams

Age :

42

Gender :

Male

Occupation :

Chief Marketing Officer

Industry :

Technology

Education :

MBA, Marketing

Preferred platforms

GOALS

Increase brand awareness and market share by launching a successful digital marketing campaign that resonates with a younger demographic
Drive qualified leads and sales conversions through targeted content marketing and social media engagement
Stay ahead of the curve by leveraging emerging technologies and innovative marketing strategies to gain a competitive edge

Frustrations

Struggling to break through the noise and capture the attention of a distracted online audience
Facing difficulty in measuring the ROI of marketing campaigns and demonstrating tangible results to stakeholders
Keeping up with the rapid pace of technological advancements and adapting marketing strategies accordingly

Name:

Sarah Chen

Age :

38

Gender :

Female

Occupation :

Marketing Director

Industry :

Travel and Hospitality

Education :

Masters, Communications

Preferred platforms

GOALS

Enhance the brand's online presence and reputation by creating engaging and shareable content that inspires travel aspirations
Drive direct bookings and increase revenue by optimizing the company's website and social media channels for conversions
Partner with influencers and leverage user-generated content to reach a wider audience and build brand authenticity

Frustrations

Dealing with the challenges of managing a consistent brand image across multiple online platforms
Measuring the effectiveness of social media marketing efforts and demonstrating their impact on business goals
Adapting to the ever-changing landscape of social media algorithms and consumer behavior

Name:

David Lee

Age :

45

Gender :

Male

Occupation :

Executive Director

Industry :

Non-profit

Education :

Masters, Public Administration

Preferred platforms

GOALS

Raise awareness for the organization's cause and mission by crafting compelling stories that resonate with potential donors and volunteers
Expand the organization's reach and engage a broader audience through targeted social media campaigns and online fundraising initiatives
Build and maintain strong relationships with stakeholders, including donors, volunteers, and community partners, through transparent communication and impactful storytelling

Frustrations

Facing difficulty in securing funding and resources in a competitive non-profit landscape
Reaching and engaging the target audience effectively, especially millennials and Gen Z
Measuring the impact of online campaigns and demonstrating the organization's value to potential supporters

Attention Span Media Geographic and Demographic Insights

Geographic Insights: Attention Span Media's primary market is the United States, followed by Canada and the United Kingdom. They also have a presence in Australia and Germany.

Top Countries

United States
60%
Canada
15%
United Kingdom
10%
Australia
7.5%
Germany
7.5%

Demographic Insights: Attention Span Media's target audience consists of professionals aged 35-54, predominantly male, suggesting a focus on decision-makers in established positions.

Age Distribution

Gender Distribution

Attention Span Media Socio-economic Profile

Household and Income Insights: Attention Span Media's target audience typically falls within the medium to high-income brackets and are likely to be part of households with 2-4 members.

Educational and Employment Insights: Attention Span Media primarily targets highly educated professionals, with a large portion employed full-time and a significant number being business owners.

Households Size

Income Distribution

Education Level

Employment Status

Attention Span Media Behavioral Insights

Interest-Based Insights: The target audience shows interest in business strategy, digital marketing, technology trends, leadership development, along with leisure activities like travel and fine dining.

Technology and Social Media Usage: The target demographic prefers LinkedIn, YouTube, and Facebook. They primarily use desktop devices, indicating a work-related context for engaging with content.

Interests

business strategydigital marketingtechnology trendsleadership developmenttravelfine diningindustry events

Device Breakdown

Social Media Usage

Attention Span Media Top Competitors

Competitor	Estimated market share	Top domains
R/GA	45%	Digital Marketing, Advertising, Technology & Innovation
Droga5	35%	Creative Agency, Advertising, Brand Strategy
72andSunny	20%	Advertising, Brand Consultancy, Digital Marketing

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