Top Marketing Strategies for Aramark

Aramark User Persona

Name:

Sarah Miller

Age :

42

Gender :

Female

Occupation :

Director of Food Services

Industry :

Education

Education :

Master's Degree, Nutrition

Preferred platforms

GOALS

• Improve the nutritional quality of school meals while adhering to strict budgetary constraints
• Implement innovative dining programs that cater to diverse student preferences and dietary needs, increasing student satisfaction and participation
• Streamline kitchen operations and reduce food waste to minimize costs and enhance sustainability

Frustrations

• Dealing with supply chain disruptions that impact menu planning and food availability
• Managing student food allergies and dietary restrictions while ensuring appealing and inclusive meal options
• Educating students and staff on the importance of healthy eating habits and sustainable practices

Name:

John Lee

Age :

50

Gender :

Male

Occupation :

Facilities Manager

Industry :

Healthcare

Education :

Bachelor's Degree, Business Administration

Preferred platforms

GOALS

• Ensure a safe and comfortable environment for patients, staff, and visitors within the hospital
• Optimize facility operations to reduce costs and improve energy efficiency, aligning with the hospital's sustainability goals
• Implement innovative technologies and systems to enhance security, streamline maintenance requests, and improve overall facility management

Frustrations

• Balancing patient comfort and safety with budgetary constraints when making facility upgrades
• Managing emergency repairs and maintenance requests promptly while minimizing disruptions to patient care
• Staying updated on evolving regulations and best practices for healthcare facility management

Name:

Emily Chen

Age :

35

Gender :

Female

Occupation :

Event Coordinator

Industry :

Sports & Leisure

Education :

Bachelor's Degree, Hospitality Management

Preferred platforms

GOALS

• Create memorable and engaging fan experiences that enhance customer satisfaction and drive revenue
• Secure sponsorships and partnerships to offset event costs and maximize profitability
• Leverage social media and digital marketing strategies to promote events, increase ticket sales, and build brand awareness

Frustrations

• Managing last-minute changes and requests from clients and attendees, requiring flexibility and adaptability
• Coordinating with multiple vendors and suppliers to ensure seamless event execution
• Dealing with unexpected weather conditions or logistical challenges that can impact event logistics

Aramark Geographic and Demographic Insights

Geographic Insights: Aramark's primary market is the United States, accounting for a significant majority of its user base, followed by Canada. The company also has a presence in Europe and South America.

Demographic Insights: Aramark's target audience consists slightly more of men than women, with a large portion aged between 35-54, reflecting decision-making roles in their respective industries.

Aramark Socio-economic Profile

Household and Income Insights: Aramark's customer base is diverse, but a significant portion falls within the middle-income bracket and have families of 2-4 members.

Educational and Employment Insights: Most of Aramark's target users are employed full-time and possess a University or College degree, reflecting the educational requirements in their fields.

Aramark Behavioral Insights

Interest-Based Insights: Aramark's target audience is interested in industry trends, business management, sustainable practices, technology advancements, travel, food and beverage, and education/healthcare.

Technology and Social Media Usage: Aramark's audience primarily uses LinkedIn for professional networking and is active on Facebook and YouTube. They prefer desktop devices, but mobile usage is also significant.

Aramark Top Competitors