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Aramark Target Audience
Aramark's target audience spans multiple industries, broadly targeting organizations that serve people in various capacities. These include educational institutions (colleges, universities), healthcare facilities (hospitals, clinics), businesses and government entities (offices, public services), and sports & leisure venues (stadiums, parks). Aramark aims to reach decision-makers within these organizations who are responsible for food services, facilities management, hospitality, and supply chain operations. Essentially, any organization that needs to provide food, manage facilities, or create engaging experiences for their employees, students, patients, or guests falls within Aramark's target audience.
User Segments
Age: 42
Gender: Female
Occupation: Director of Student Affairs, University
Education: Master's Degree, Education Administration
Age: 51
Gender: Male
Occupation: Director of Facilities, College
Education: Bachelor's Degree, Facilities Management
Age: 38
Gender: Female
Occupation: Food Service Manager, University Dining
Education: Bachelor's Degree, Food Science
Sarah Miller
Goals
- Enhance student satisfaction and improve campus life
- Achieve financial sustainability and optimize resource allocation
- Implement innovative solutions to modernize campus facilities.
Pain Points
- Limited budget for campus improvements
- Difficulty in balancing student needs with financial constraints
- Resistance to change from faculty and staff.
Aramark Geographic Distribution
Aramark's primary market is the USA, holding 85% market share. Canada and UK follows, with smaller presence in Mexico and Australia. Most operations are concentrated in North America.
Top Countries
United States
Canada
United Kingdom
Mexico
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most target users live in households of 2-4 people, with medium to high income levels. This reflects the types of organizations Aramark serves and the decision-makers within those organizations.
Employment Status
Income Distribution
Education Level
Aramark Behavior Analysis
Behavior Profile
Device Breakdown
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