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Major Markets
United States
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United KingdomKey Competitors
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The Daily Cardinal
Madison.com
Isthmus
Top Marketing Channels
The Daily Cardinal
- Social Media Marketing
- Examples: Facebook posts, Instagram stories, X (Twitter) updates
- Campaigns: Daily Campus News Digests, Student Life Spotlights, Event Promotion Series
- Content Marketing
- Examples: Online articles, Opinion pieces, Multimedia content (videos, podcasts)
- Campaigns: Investigative Journalism Series, Student Voice Campaigns, Campus Culture Deep Dives
- Email Marketing
- Examples: Daily/Weekly newsletters, Event alerts, Subscription prompts
- Campaigns: Morning News Brief, Weekend Event Guide, Breaking News Alerts
Top Sales Channels
- Direct Advertising Sales
- Banner ads on website, Print advertisements, Sponsored content
- Local Business Partnership Program, Campus Organization Advertising Package, Seasonal Ad Specials
- Event Sponsorships
- Sponsoring campus events, Co-hosting workshops, Branded promotional materials
- Freshman Welcome Sponsorships, Student Org Fair Partnership, Graduation Issue Sponsorship
- Classifieds/Legal Notices
- Online classifieds, Print legal notices, Job postings
- University Department Listings, Community Legal Announcements, Student Job Board
The Badger Herald SWOT Analysis
Strengths
Long-standing presence in UW-Madison
Strong student readership
Deep understanding of campus issues
Weaknesses
Potential for limited professional resources
Reliance on student volunteers
Varying content quality due to student turnover
Opportunities
Expand multimedia offerings
Increase collaboration with university departments
Host more student-focused events
Threats
Declining print readership
Competition from other digital news sources
Changes in student media consumption habits
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