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Bad Ass Coffee of Hawaii Target Audience
User Segments
Age: 32
Gender: Female
Occupation: Senior Software Engineer
Education: Master's Degree, Computer Science
Age: 38
Gender: Male
Occupation: Marketing Director
Education: Master's Degree, Business Administration
Age: 28
Gender: Female
Occupation: Healthcare Consultant
Education: Bachelor's Degree, Public Health
Aisha Sharma
Goals
- To find high-quality, ethically sourced coffee that aligns with sustainable practices
- To efficiently manage her time between demanding work and personal interests
- To stay updated on the latest tech trends and industry innovations.
Pain Points
- Lack of convenient access to premium coffee options in her busy schedule
- Difficulty in disconnecting from work due to constant digital demands
- Finding genuine product reviews amidst overwhelming online information.
Bad Ass Coffee of Hawaii Geographic Distribution
Primarily focused on the US market with strong expansion plans in key states. International presence is minimal but growing in select countries.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Primarily targets medium to high-income households of 2-4 people, indicating a focus on quality and discretionary spending.
Employment Status
Income Distribution
Education Level
Bad Ass Coffee of Hawaii Behavior Analysis
Behavior Profile
Device Breakdown
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