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Bad Ass Coffee targets coffee lovers seeking premium and unique coffee experiences, particularly those interested in Hawaiian coffee origins. They cater to both individual customers through their online store and physical locations, as well as businesses looking for wholesale coffee solutions.
The United States is the primary market with 60% of users, followed by Canada at 10%. Japan, Australia, and the United Kingdom are also notable markets.
United States
Canada
Japan
Australia
United Kingdom
Primary age group concentration shows strong presence in:
31-35
Most active age range
The majority of target users fall within the medium income bracket. Households of 2 and 3-4 people represent the largest segments.
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