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Bad Ass Coffee of Hawaii Target Audience
The target audience for Bad Ass Coffee of Hawaii includes both individual consumers and businesses. For individual consumers, the target audience encompasses coffee enthusiasts who enjoy specialty Hawaiian and international coffees, are drawn to the brand's unique and playful identity, and appreciate the Aloha spirit. This segment likely includes tourists who have visited Hawaii, as well as those seeking a taste of the islands from their local coffee shop or online. The 'Ohana Rewards program targets loyal customers looking for rewards and exclusive offers. The business-focused target audience includes offices, restaurants, cafes, colleges, and other organizations looking to offer high-quality coffee to their employees or customers. The availability of wholesale options, such as bulk coffee, portioned packs, and single-serve pods, caters to the diverse needs of this segment.
User Segments
Age: 32
Gender: Female
Occupation: Social Media Manager for a Travel Agency doing Hawaiian Tours with Bad Ass Coffee served on the tours. This can get quite hectic with the tours being held all throughout the month, making it difficult to manage the social pages sometimes and causing a lot of stress to make sure to get it done on time so the company doesnt miss deadlines with their clients and customers.
Education: Bachelor's Degree, Marketing
Age: 45
Gender: Male
Occupation: Restaurant Owner constantly is looking for new and exciting products to bring into his restaurant so that his restaurant doesn't fall off due to other restaurants being similar. Looking through dozens of vendors to find one that fits your standards can take a lot of time, which can be a frustrating part for restaurant owners.
Education: Master's Degree, Business Administration
Age: 28
Gender: Female
Occupation: E-commerce store owner, making it difficult to find reliable products that fit her company's values and beliefs, as it takes time and resources to research and to find products to sell. Managing customer expectations for these authentic hawaiian products can be difficult, as a lot of customers may feel that their orders are taking to long, or they just do not like the product overall after purchase.
Education: Bachelor's Degree, Communications
Leilani A.
Goals
- Find and enjoy high-quality, authentic Hawaiian coffee regularly
- Support ethical and sustainable coffee brands
- Share her love for Hawaiian culture with friends and family.
Pain Points
- Difficulty finding authentic Hawaiian coffee outside of Hawaii
- High prices for Kona coffee
- Lack of transparency in coffee sourcing.
Bad Ass Coffee of Hawaii Geographic Distribution
The primary market is the United States, followed by Canada and Japan, with smaller percentages in Australia and the United Kingdom, reflecting international appeal.
Top Countries
United States
Canada
Japan
Australia
United Kingdom
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
The majority of target users live in households of 2-4 people and have a medium income level, indicating a comfortable yet value-conscious consumer base.
Employment Status
Income Distribution
Education Level
Bad Ass Coffee of Hawaii Behavior Analysis
Behavior Profile
Device Breakdown
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