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Bad Ass Coffee of Hawaii is a franchise-based coffee company that specializes in sourcing, roasting, and serving premium Hawaiian and international coffees. Founded in 1989 on the Big Island of Hawaii, the company aims to share American-grown Hawaiian coffee, including 100% Kona coffee, with coffee lovers. The company has grown from its Hawaiian roots to include locations across the U.S. and offers a range of coffee products, including bagged coffee, single-serve pods, and wholesale options. In addition to coffee, the company sells blended drinks, teas, food, and branded merchandise. Bad Ass Coffee of Hawaii also operates an 'Ohana Rewards loyalty program to incentivize repeat business. Royal Aloha Coffee, LLC acquired the brand in 2019 and launched a brand refresh in 2020.
Major Markets
United States
Canada
JapanKey Competitors
Select a competitor
Starbucks
Dunkin'
Top Marketing Channels
Starbucks
- Advertising
- Examples: TV commercials, Social media ads, Email marketing
- Campaigns: Pumpkin Spice Latte Launch, Holiday Blend Promotion, Starbucks Rewards
- Mobile Marketing
- Examples: Push notifications, In-app promotions, Location-based targeting
- Campaigns: Starbucks App, Mobile Order & Pay, Personalized Offers
- Social Media Marketing
- Examples: Instagram posts, Facebook updates, YouTube videos
- Campaigns: Frappuccino Happy Hour, Starbucks Reserve Tastings, Partner Stories
Top Sales Channels
- Retail Stores
- Company-owned stores, Licensed stores, Drive-thru locations
- New Store Openings, Drive-Thru Expansion, Delivery Partnerships
- Online Ordering
- Mobile ordering, Delivery services, Online ordering
- Starbucks App, Uber Eats, DoorDash
- Wholesale
- Office supply companies, Restaurant distributors, Hotel suppliers
- Bulk Coffee Sales, Office Coffee Programs, Foodservice Partnerships
Bad Ass Coffee of Hawaii SWOT Analysis
Strengths
Strong brand recognition
Extensive global presence
Loyal customer base
Weaknesses
High prices compared to competitors
Inconsistent quality across locations
Over-reliance on coffee sales
Opportunities
Expansion into emerging markets
Development of new product lines
Increased focus on sustainability
Threats
Rising coffee bean prices
Increasing competition from smaller coffee shops
Changing consumer preferences
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