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Executive Summary
Bad Ass Coffee of Hawaii is a franchise-based coffee company that specializes in sourcing, roasting, and serving premium Hawaiian and international coffees. Founded in 1989 on the Big Island of Hawaii, the company aims to share American-grown Hawaiian coffee, including 100% Kona coffee, with coffee lovers. The company has grown from its Hawaiian roots to include locations across the U.S. and offers a range of coffee products, including bagged coffee, single-serve pods, and wholesale options. In addition to coffee, the company sells blended drinks, teas, food, and branded merchandise. Bad Ass Coffee of Hawaii also operates an 'Ohana Rewards loyalty program to incentivize repeat business. Royal Aloha Coffee, LLC acquired the brand in 2019 and launched a brand refresh in 2020.
Industries
Major Markets
United States
Canada
JapanKey Competitors
Bad Ass Coffee of Hawaii Top Products
Brand Positioning
Bad Ass Coffee of Hawaii positions itself as a provider of premium Hawaiian coffee with a playful brand and Aloha spirit. It targets coffee enthusiasts and businesses seeking unique, high-quality coffee and a rewarding loyalty program, differentiating through Hawaiian heritage and a fun, memorable experience.
Customer Sentiments
Customer sentiment is likely positive among loyal customers who appreciate the unique Hawaiian coffee and brand experience, as evidenced by the 'Ohana Rewards program, while broader sentiment may be neutral due to smaller market share compared to major competitors. Customers drawn to the playful marketing and those seeking a taste of Hawaii are more likely to have a positive view.
Bad Ass Coffee of Hawaii Key Value Propositions
Bad Ass Coffee of Hawaii offers premium Hawaiian coffee sourced from various islands, providing a unique taste and experience that transports customers to the Aloha spirit of Hawaii. The brand delivers quality and convenience through various formats, a loyalty program, and branded merchandise.
Bad Ass Coffee of Hawaii SWOT Analysis
Strengths
Specializes in premium Hawaiian coffee sourcing.
Strong brand identity and playful marketing.
Franchise model enables broader market reach.
Weaknesses
Smaller market share compared to major competitors.
Reliance on franchise operations can impact quality.
Brand awareness may be limited outside Hawaii.
Opportunities
Expand online presence and e-commerce offerings.
Introduce new Hawaiian-inspired products and flavors.
Leverage the 'Ohana Rewards program for customer retention.
Threats
Intense competition from established coffee chains.
Fluctuations in coffee bean prices and supply.
Changing consumer preferences and trends.
The industry or domain for Bad Ass Coffee of Hawaii is primarily within the specialty coffee market, which includes coffee retailers, wholesalers, and franchise operations. They participate in the broader food and beverage industry, specifically within the coffee shop and cafe segment. Additionally, they operate within the retail sector through the sale of branded merchandise and gift cards.
Market Growth Stage
Pace of Market Growth
Bad Ass Coffee of Hawaii Target Audience
Geographic Insights
The primary market is the United States, followed by Canada and Japan, with smaller percentages in Australia and the United Kingdom, reflecting international appeal.
Top Countries
United States
80% market share
Canada
8% market share
Japan
5% market share
Australia
3% market share
United Kingdom
2% market share
Bad Ass Coffee of Hawaii Audience Segments
The target audience for Bad Ass Coffee of Hawaii includes both individual consumers and businesses. For individual consumers, the target audience encompasses coffee enthusiasts who enjoy specialty Hawaiian and international coffees, are drawn to the brand's unique and playful identity, and appreciate the Aloha spirit. This segment likely includes tourists who have visited Hawaii, as well as those seeking a taste of the islands from their local coffee shop or online. The 'Ohana Rewards program targets loyal customers looking for rewards and exclusive offers. The business-focused target audience includes offices, restaurants, cafes, colleges, and other organizations looking to offer high-quality coffee to their employees or customers. The availability of wholesale options, such as bulk coffee, portioned packs, and single-serve pods, caters to the diverse needs of this segment.
Aloha Enthusiasts
25-55 years
Male • Female
Hawaii • California • Florida
Office Coffee Lovers
22-40 years
Male • Female
Colorado • Texas • Georgia
Cafe Owners
30-60 years
Male • Female
Washington • Oregon • Nevada
Premium Coffee Connoisseurs
35-65 years
Male • Female
New York • Massachusetts • Illinois
Student Study Buddies
18-28 years
Male • Female
California • Colorado • Texas
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Bad Ass Coffee of Hawaii
Loyalty Program Implementation
Implement a robust 'Ohana Rewards' loyalty program that incentivizes repeat purchases and fosters customer loyalty by offering points for purchases, exclusive discounts, and early access to new products. This will encourage repeat business, increase customer lifetime value, and build a strong community around the Bad Ass Coffee of Hawaii brand.
Learn morePersonalized User Onboarding
Create a tailored onboarding experience for new customers based on their interests and preferences, guiding them through the different coffee types, flavors, and brewing methods offered. This will help customers quickly find what they love, increasing initial engagement and driving product discovery, ultimately leading to higher conversion rates and customer satisfaction.
Learn moreProduct Bundling
Create curated coffee bundles featuring different Hawaiian coffee varieties, merchandise, and brewing accessories to appeal to a wider range of customers and increase the average order value. This approach provides customers with a unique and convenient way to explore the brand's offerings while also driving sales and maximizing revenue.
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