Bad Ass Coffee of Hawaii : Market and Competitor Analysis

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Bad Ass Coffee of Hawaii is a coffee company founded in 1989 specializing in premium Hawaiian coffees, including 100% Kona coffee. They operate both physical stores and an online store, offering a variety of coffee blends, merchandise, and gift cards. They also provide wholesale solutions to businesses, including offices, dining establishments, and universities.

Company : Bad Ass Coffee of Hawaii

Industry : Food & BeverageCoffee & TeaRetail

Major Markets

United States

Canada

Japan

Key Competitors

Kona Coffee Belt

Kauai Coffee

Hawaii Coffee Company

Bad Ass Coffee of Hawaii Key Value propositions

Premium Hawaiian Coffee

Unique Flavor Profiles

Sustainable Sourcing

Hawaiian Experience

Bad Ass Coffee of Hawaii Latest news

Bad Ass Coffee of Hawaii SWOT Analysis

Strengths

Specialization in premium Hawaiian coffees.Focus on sustainable and ethical sourcing.Strong brand identity and adventurous image.

Weaknesses

Limited brand awareness compared to larger coffee chains.Potential price sensitivity among budget-conscious consumers.Dependence on Hawaiian coffee bean supply and pricing.

Opportunities

Expand into new geographic markets with high coffee consumption.Develop innovative coffee blends and product offerings.Leverage social media and digital marketing to reach a wider audience.

Threats

Competition from established coffee chains and specialty roasters.Fluctuations in coffee bean prices and availability.Changing consumer preferences and economic conditions.

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Bad Ass Coffee of Hawaii User Persona

Name:

Emily Johnson

Age :

32

Gender :

Female

Occupation :

Marketing Manager

Industry :

Tech

Education :

Masters, Marketing

Preferred platforms

GOALS

Discover and try unique, high-quality coffee from different origins, especially Hawaii, to satisfy her adventurous palate and support sustainable farming practices
Find a reliable and convenient source for her daily coffee fix, whether it's ordering beans online or finding a Bad Ass Coffee shop near her office
Impress clients and colleagues by serving premium and flavorful coffee during meetings and company events, reflecting a commitment to quality and sophistication.

Frustrations

Dealing with inconsistent coffee quality from grocery store brands, often finding them bland or lacking the desired flavor profile
Wasting time waiting in long lines at crowded coffee shops during her busy mornings
Struggling to find ethically sourced coffee options that align with her values of sustainability and fair trade practices.

Name:

David Lee

Age :

45

Gender :

Male

Occupation :

Software Engineer

Industry :

Tech

Education :

Bachelors, Computer Science

Preferred platforms

GOALS

Recreate the authentic Hawaiian coffee experience at home, reminiscing about his travels to the islands and enjoying the unique flavor profiles
Find a coffee routine that enhances his productivity and focus during long work hours, allowing him to power through coding sessions with sustained energy
Connect with other coffee enthusiasts online, sharing brewing tips, discovering new roasts, and engaging in discussions about coffee origins and sustainability.

Frustrations

Experiencing difficulty replicating the perfect cup of Kona coffee at home, struggling to achieve the ideal brewing parameters and often ending up with inconsistent results
Feeling limited by the coffee options available in his office, longing for a more exciting and flavorful alternative to the standard office brew
Encountering misleading information online about coffee brewing techniques and bean quality, leading to frustration and subpar coffee experiences.

Name:

Sophia Garcia

Age :

26

Gender :

Female

Occupation :

Graphic Designer

Industry :

Marketing & Advertising

Education :

Associates, Graphic Design

Preferred platforms

GOALS

Discover visually appealing and aesthetically pleasing coffee products, from beautifully designed packaging to Instagrammable latte art, to enhance her creative inspiration and share with her online community
Find a coffee shop with a welcoming and inspiring atmosphere where she can work on freelance projects, meet with clients, or simply enjoy a quiet moment of creative reflection
Support businesses that align with her values, seeking out brands that prioritize ethical sourcing, environmental responsibility, and community engagement.

Frustrations

Feeling overwhelmed by the vast number of coffee brands and options available, making it challenging to identify those that truly align with her aesthetic preferences and values
Encountering coffee shops with limited seating, noisy environments, or unreliable Wi-Fi, hindering her ability to focus on her work or enjoy a relaxing coffee break
Feeling frustrated by brands that prioritize aesthetics over substance, lacking the commitment to quality ingredients, ethical practices, and genuine brand values.

Bad Ass Coffee of Hawaii Geographic and Demographic Insights

Geographic Insights: The United States is the primary market with 60% of users, followed by Canada at 10%. Japan, Australia, and the United Kingdom are also notable markets.

Top Countries

United States
60%
Canada
10%
Japan
8%
Australia
7%
United Kingdom
5%

Demographic Insights: The target audience consists of slightly more females than males. The largest age group is 25-34, followed by 35-44 and 18-24.

Age Distribution

Gender Distribution

Bad Ass Coffee of Hawaii Socio-economic Profile

Household and Income Insights: The majority of target users fall within the medium income bracket. Households of 2 and 3-4 people represent the largest segments.

Educational and Employment Insights: A majority of the target audience are employed full-time and have attained a university or college level education.

Households Size

Income Distribution

Education Level

Employment Status

Bad Ass Coffee of Hawaii Behavioral Insights

Interest-Based Insights: Bad Ass Coffee's target audience is interested in travel, sustainability, food and beverages, Hawaiian culture, and outdoor activities.

Technology and Social Media Usage: Target users are highly active on YouTube and Instagram, moderately active on Facebook, and less active on other platforms. Android and iOS are the primary devices used.

Interests

TravelSustainabilityFood & BeverageHawaiian CultureSurfingHikingOutdoor Activities

Device Breakdown

Social Media Usage

Bad Ass Coffee of Hawaii Top Competitors

Competitor	Estimated market share	Top domains
Kona Coffee Belt	25%	Hawaiian Coffee, Single-Origin Coffee, Online Retail
Kauai Coffee	20%	Hawaiian Coffee, Estate-Grown Coffee, Sustainable Farming
Hawaii Coffee Company	15%	Hawaiian Coffee, Gourmet Coffee, Gift Baskets

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