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Executive Summary
Bad Ass Coffee of Hawaii is a coffee company founded in 1989 specializing in premium Hawaiian coffees, including 100% Kona coffee. They operate both physical stores and an online store, offering a variety of coffee blends, merchandise, and gift cards. They also provide wholesale solutions to businesses, including offices, dining establishments, and universities.
Industries
Major Markets
United States
Canada
JapanKey Competitors
Bad Ass Coffee of Hawaii Top Products
Brand Positioning
Customer Sentiments
Bad Ass Coffee of Hawaii Key Value Propositions
Bad Ass Coffee of Hawaii SWOT Analysis
Strengths
Specialization in premium Hawaiian coffees.
Focus on sustainable and ethical sourcing.
Strong brand identity and adventurous image.
Weaknesses
Limited brand awareness compared to larger coffee chains.
Potential price sensitivity among budget-conscious consumers.
Dependence on Hawaiian coffee bean supply and pricing.
Opportunities
Expand into new geographic markets with high coffee consumption.
Develop innovative coffee blends and product offerings.
Leverage social media and digital marketing to reach a wider audience.
Threats
Competition from established coffee chains and specialty roasters.
Fluctuations in coffee bean prices and availability.
Changing consumer preferences and economic conditions.
Bad Ass Coffee operates in the Food and Beverage industry, specifically within the Coffee and Tea segment. Their business model includes both retail and wholesale, encompassing online sales, physical stores, and business-to-business partnerships.
Market Growth Stage
Pace of Market Growth
Bad Ass Coffee of Hawaii Target Audience
Geographic Insights
The United States is the primary market with 60% of users, followed by Canada at 10%. Japan, Australia, and the United Kingdom are also notable markets.
Top Countries
United States
60% market share
Canada
10% market share
Japan
8% market share
Australia
7% market share
United Kingdom
5% market share
Bad Ass Coffee of Hawaii Audience Segments
Bad Ass Coffee targets coffee lovers seeking premium and unique coffee experiences, particularly those interested in Hawaiian coffee origins. They cater to both individual customers through their online store and physical locations, as well as businesses looking for wholesale coffee solutions.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Bad Ass Coffee of Hawaii
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