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Business and Product Insights
Key product features of Bad Ass Coffee of Hawaii include premium Hawaiian coffee sourced from various islands, including Kona, Kauai, and Maui. They offer a variety of coffee blends and flavors, including their popular Hana Bliss flavor. The company also provides different formats to cater to diverse customer needs, such as 12oz retail bags, 5lb bulk bags, single-serve pods, and 3oz frac packs for office brewers. They have an 'Ohana Rewards loyalty program, allowing customers to earn points and redeem rewards. The brand also offers a range of merchandise, including shirts, hats, and mugs. They are focused on sourcing quality Hawaiian coffee and serving it with the Aloha Spirit.
Product Portfolio
Bad Ass Coffee Menu
Bad Ass Tea Selection
Bad Ass Flavored Lattes
Bad Ass Coffee of Hawaii Key Value Propositions
Bad Ass Coffee of Hawaii offers premium Hawaiian coffee sourced from various islands, providing a unique taste and experience that transports customers to the Aloha spirit of Hawaii. The brand delivers quality and convenience through various formats, a loyalty program, and branded merchandise.
Bad Ass Coffee of Hawaii Brand Positioning
Bad Ass Coffee of Hawaii positions itself as a provider of premium Hawaiian coffee with a playful brand and Aloha spirit. It targets coffee enthusiasts and businesses seeking unique, high-quality coffee and a rewarding loyalty program, differentiating through Hawaiian heritage and a fun, memorable experience.
Top Competitors
Starbucks
Dunkin'
Peet's Coffee
Customer Sentiments
Customer sentiment is likely positive among loyal customers who appreciate the unique Hawaiian coffee and brand experience, as evidenced by the 'Ohana Rewards program, while broader sentiment may be neutral due to smaller market share compared to major competitors. Customers drawn to the playful marketing and those seeking a taste of Hawaii are more likely to have a positive view.
Actionable Insights
Enhance brand positioning by emphasizing ethical sourcing and sustainable practices to appeal to environmentally conscious consumers.
Products and Features
Key product features of Bad Ass Coffee of Hawaii include premium Hawaiian coffee sourced from various islands, including Kona, Kauai, and Maui. They offer a variety of coffee blends and flavors, including their popular Hana Bliss flavor. The company also provides different formats to cater to diverse customer needs, such as 12oz retail bags, 5lb bulk bags, single-serve pods, and 3oz frac packs for office brewers. They have an 'Ohana Rewards loyalty program, allowing customers to earn points and redeem rewards. The brand also offers a range of merchandise, including shirts, hats, and mugs. They are focused on sourcing quality Hawaiian coffee and serving it with the Aloha Spirit.
Bad Ass Coffee Menu - Product Description
Bad Ass Coffee of Hawaii offers a diverse menu featuring a range of coffee and non-coffee beverages, along with food items. The menu includes signature items like Mana Energy drinks and Bad Ass Lattes, alongside classic coffee preparations. Non-coffee options include lemonade, smoothies, and tea, catering to a broader audience. The menu also extends to food, with baked goods, breakfast, and lunch options available, as well as at-home coffee products.
Pros
- The varied menu caters to a wide range of tastes, including coffee aficionados and those seeking non-coffee alternatives
- The inclusion of Hawaiian-themed signature drinks provides a unique selling point and reinforces the brand's identity
- Availability of food items like baked goods, breakfast, and lunch enhances the customer experience and encourages longer visits.
Cons
- Menu variations by location could lead to inconsistent customer experiences and brand expectations
- The description lacks specific details about ingredients, sourcing, or preparation methods, which might deter discerning customers
- Without pricing information, it's difficult to assess the value proposition compared to competitors.
Alternatives
- Other coffee chains like Starbucks and Dunkin' Donuts offer similar menus with a wide variety of coffee drinks, pastries, and food items
- Local coffee shops can also provide a more personalized and unique experience, with handcrafted beverages and locally sourced ingredients
- Ready-to-drink coffee products available in grocery stores and convenience stores present a convenient alternative for those on the go.
Company Updates
Latest Events at Bad Ass Coffee of Hawaii
Home Page - Bad Ass Coffee of Hawaii
In 1989, Bad Ass Coffee of Hawaii was born on the shores of the Big Island, Hawaii, with a goal of sharing American-grown, premium Hawaiian coffee from Kauai, ...
View sourceFind a Bad Ass Coffee Location Near You
Find a Bad Ass Coffee Location near you for Premium Hawaiian Coffee. Browse our menu for a selection of hot, cold and frozen drinks as well as smoothies, ...
View sourceNew Franchise Owner Re-Launches Bold, Bad Ass Coffee Brand ...
Jun 18, 2020 ... ... badass attitude. Bad Ass Coffee of Hawaii was founded on the Big Island of Hawaii in 1989 and named for the generations of donkeys of Kona ...
View sourcePremium Hawaiian Coffee in Hackensack 07601 | Bad Ass Coffee
Were located on 50 Main Street. We offer dine-in, and mobile order to-go options, making Bad Ass Coffee of Hawaii the perfect place to fuel your inner badass in ...
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