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Auxiant Target Audience

User Segments

Age: 48

Gender: Female

Occupation: VP of Human Resources

Education: Master's Degree, Human Resources Management

Age: 55

Gender: Male

Occupation: CFO

Education: Master's Degree, Finance

Age: 42

Gender: Male

Occupation: Director of Benefits

Education: Bachelor's Degree, Business Administration

Sarah Chen

Sarah Chen

Age: 48
Gender: Female
Occupation: VP of Human Resources
Education: Master's Degree, Human Resources Management
Industry: Healthcare
Channels: LinkedInYouTubeFacebook

Goals

  • Reduce healthcare costs for the company while maintaining quality employee benefits
  • Improve employee satisfaction with health plans and benefits offerings
  • Ensure compliance with all healthcare regulations and reporting requirements.

Pain Points

  • Lack of transparency in healthcare pricing and provider quality data
  • Difficulty in finding flexible and customizable benefit solutions that fit unique company needs
  • Managing complex administrative tasks related to employee benefits.

Auxiant Geographic Distribution

Auxiant primarily serves the US market, with a strong physical presence in the Midwest, indicating a national reach with regional focus.

Top Countries

United States flag

United States

98%
Canada flag

Canada

0.5%
Mexico flag

Mexico

0.3%
United Kingdom flag

United Kingdom

0.2%
Germany flag

Germany

0.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users typically have 3-4 member households and are in high-income brackets, aligning with organizational decision-makers.

Employment Status

Income Distribution

Education Level

Auxiant Behavior Analysis

Behavior Profile

LinkedIn
Desktop Device
Business Strategy
Healthcare Innovation
Human Resources Management
Employee Well-being
Technology Adoption
YouTube
Twitter
Solution Seeking
Researching
Information Gathering
Decision-making
Cost Optimization
Compliance Focused
Partnership Building
Data Analysis
Problem Solving
Facebook
Instagram

Device Breakdown

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