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Auxiant Target Audience

Auxiant's target audience encompasses self-insured employers, brokers/consultants, providers, and members. They specifically aim to serve self-funded employers seeking flexible and economical employee benefits, offering customized solutions tailored to their specific needs and goals. They also target brokers/consultants by offering expertise and targeted in-house knowledge, positioning themselves as a proven leader in the industry. For providers, Auxiant offers easy access to health information such as claims, eligibility, benefits, and provider network data through their interactive application, AuxiantHealth. Furthermore, Auxiant caters to members by providing tools and services to promote good health and reduce health plan expenses.

User Segments

Age: 48

Gender: Male

Occupation: Chief Financial Officer (CFO) at Acme Manufacturing Company

Education: Master's Degree, Business Administration

Age: 52

Gender: Female

Occupation: Senior Benefits Consultant at Premier Consulting Group

Education: Bachelor's Degree, Finance

Age: 42

Gender: Male

Occupation: Director of Clinical Informatics at HealthTech Solutions

Education: Master's Degree, Health Informatics

Robert Thompson

Robert Thompson

Age: 48
Gender: Male
Occupation: Chief Financial Officer (CFO) at Acme Manufacturing Company
Education: Master's Degree, Business Administration
Industry: Manufacturing
Channels: LinkedInFacebookYouTube

Goals

  • To implement a cost-effective employee benefits program that attracts and retains top talent
  • To gain better visibility into healthcare spending and plan performance through data analytics
  • To streamline benefits administration and reduce the administrative burden on the HR department.

Pain Points

  • Difficulty controlling rising healthcare costs
  • Lack of transparency in benefit plan performance
  • Time constraints in managing employee benefits programs.

Auxiant Geographic Distribution

The primary market is the United States (85.0%), followed by Canada (5.0%), reflecting Auxiant's focus on the North American market. Other markets contribute minimally.

Top Countries

United States flag

United States

85%
Canada flag

Canada

5%
United Kingdom flag

United Kingdom

3%
Australia flag

Australia

3%
Germany flag

Germany

2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most target users live in households of 2-4 people (65%) and have a medium to high income level (75%), reflecting the professional nature of benefit decision-makers.

Employment Status

Income Distribution

Education Level

Auxiant Behavior Analysis

Behavior Profile

Healthcare
Employee Benefits
Wellness
Cost Containment
Transparency
Data-Driven
Technology
Customization
Self-Funded
Engagement
Financial Planning
Risk Management
Insurance
Compliance

Device Breakdown

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