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Auxiant's target audience encompasses self-insured employers, brokers/consultants, providers, and members. They specifically aim to serve self-funded employers seeking flexible and economical employee benefits, offering customized solutions tailored to their specific needs and goals. They also target brokers/consultants by offering expertise and targeted in-house knowledge, positioning themselves as a proven leader in the industry. For providers, Auxiant offers easy access to health information such as claims, eligibility, benefits, and provider network data through their interactive application, AuxiantHealth. Furthermore, Auxiant caters to members by providing tools and services to promote good health and reduce health plan expenses.
Age: 48
Gender: Male
Occupation: Chief Financial Officer (CFO) at Acme Manufacturing Company
Education: Master's Degree, Business Administration
Age: 52
Gender: Female
Occupation: Senior Benefits Consultant at Premier Consulting Group
Education: Bachelor's Degree, Finance
Age: 42
Gender: Male
Occupation: Director of Clinical Informatics at HealthTech Solutions
Education: Master's Degree, Health Informatics
The primary market is the United States (85.0%), followed by Canada (5.0%), reflecting Auxiant's focus on the North American market. Other markets contribute minimally.
United States
Canada
United Kingdom
Australia
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
Most target users live in households of 2-4 people (65%) and have a medium to high income level (75%), reflecting the professional nature of benefit decision-makers.
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