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Executive Summary
Auxiant is an independent Third Party Administrator (TPA) that specializes in providing self-funded health plan solutions. Operating since 1982, they offer customized and flexible benefit plans to employers, focusing on cost containment and promoting good health. They differentiate themselves through continuous innovation, superior technology, and far-reaching capabilities. Their FocusHealth program emphasizes value-based purchasing by providing members with cost and quality information to make informed decisions. Auxiant integrates with various networks, stop-loss carriers, and PBMs, providing comprehensive benefits administration services. Auxiant also focuses on member engagement and customer service, aiming to be a benefits backroom for their clients.
Industries
Major Markets
United States
Canada
United KingdomKey Competitors
Auxiant Top Products
Brand Positioning
Auxiant positions itself as an independent TPA offering customized and flexible self-funded health plan solutions, focusing on cost containment, transparency, and data-driven strategies, differentiating through superior technology and member engagement.
Customer Sentiments
Customer sentiment is likely positive due to Auxiant's focus on customized solutions and cost containment, which are highly valued by self-insured employers and brokers. However, limited brand awareness might hinder stronger positive sentiment compared to larger competitors.
Auxiant Key Value Propositions
Auxiant provides customized and cost-effective self-funded health plan solutions, empowering employers and members with transparency and data-driven tools. They focus on offering flexible benefits administration and promoting value-based purchasing for improved health outcomes and cost management.
Auxiant SWOT Analysis
Strengths
Customized and flexible solutions.
Focus on cost containment.
Strong focus on member engagement.
Weaknesses
Smaller brand awareness than competitors.
Reliance on self-funded market.
Limited international presence.
Opportunities
Expand FocusHealth program to more employers.
Leverage technology for greater efficiency.
Cater to growing self-funded market.
Threats
Increasing competition from large players.
Changes in healthcare regulations.
Economic downturn affecting employers.
Auxiant operates primarily within the health benefits administration industry, specifically as a Third Party Administrator (TPA) for self-funded employee benefit plans. They also have a presence in health cost management and transparency, with their FocusHealth program. Their services cater to employers, brokers/consultants, healthcare providers, and plan members, making them a key player in the broader healthcare ecosystem.
Market Growth Stage
Pace of Market Growth
Auxiant Target Audience
Geographic Insights
The primary market is the United States (85.0%), followed by Canada (5.0%), reflecting Auxiant's focus on the North American market. Other markets contribute minimally.
Top Countries
United States
85% market share
Canada
5% market share
United Kingdom
3% market share
Australia
3% market share
Germany
2% market share
Auxiant Audience Segments
Auxiant's target audience encompasses self-insured employers, brokers/consultants, providers, and members. They specifically aim to serve self-funded employers seeking flexible and economical employee benefits, offering customized solutions tailored to their specific needs and goals. They also target brokers/consultants by offering expertise and targeted in-house knowledge, positioning themselves as a proven leader in the industry. For providers, Auxiant offers easy access to health information such as claims, eligibility, benefits, and provider network data through their interactive application, AuxiantHealth. Furthermore, Auxiant caters to members by providing tools and services to promote good health and reduce health plan expenses.
Executive Employer
40-60 years
Male • Female
United States
Benefits Consultant
35-55 years
Male • Female
United States
Healthcare Provider
45-65 years
Male • Female
United States
Union Member
25-50 years
Male • Female
United States
Small Business Owner
30-55 years
Male • Female
United States
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Auxiant
Interactive ROI Calculator
An interactive ROI calculator on Auxiant's website allows potential clients (employers and brokers) to input their current health plan data. This will help to demonstrate the potential cost savings and value of Auxiant's customized self-funded solutions.
Learn morePersonalized User Onboarding
Tailor the onboarding experience for new members and clients based on their specific needs and roles (employer, member, provider, broker). This ensures users quickly understand and effectively utilize Auxiant's tools and services such as AuxiantHealth and FocusHealth, leading to increased engagement and satisfaction.
Learn moreProduct Benefit Reinforcement in Onboarding
Within the onboarding process, actively showcase and reinforce the core benefits of Auxiant's key features like cost containment, transparency, and customization. By highlighting these advantages early on, users can quickly grasp the value proposition and experience increased satisfaction.
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