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Executive Summary

Industries

Third-Party AdministratorHealthcare BenefitsEmployee Benefits

Major Markets

United States flagUnited States
Canada flagCanada
Mexico flagMexico

Auxiant Top Products

Auxiant Plan Sponsor Services
Auxiant Provider Network
Auxiant Broker & Consultant Services

Brand Positioning

Auxiant positions itself as an independent TPA offering customized, cost-effective self-funded health benefit solutions with superior technology and customer service, acting as the 'benefits backroom' for employers, brokers, and unions.

Customer Sentiments

Customer sentiment appears positive, as Auxiant consistently outperforms industry benchmarks in financial and processing accuracy and emphasizes best-in-class customer service, which suggests high satisfaction among their client base.

Auxiant Key Value Propositions

Auxiant's key value proposition lies in providing tailored self-funded health benefit solutions that enable cost control and compliance. They achieve this through proprietary programs, advanced technology, and personalized service, distinguishing themselves from a 'one size fits all' approach.

Cost Control
Customization
Expertise
Technology

Auxiant SWOT Analysis

Strengths

Deep expertise in self-funding since 1982.

Proprietary programs like FocusHealth and UnionPlus+.

Strong focus on customization and customer service.

Weaknesses

Pricing model not transparent on website.

Physical presence primarily concentrated in the Midwest.

Might not be as widely recognized as larger national insurers.

Opportunities

Expand national reach beyond Midwest concentrations.

Further integrate technology for enhanced user experience.

Capitalize on growing trend of self-insured benefits.

Threats

Competition from large national insurance carriers.

Evolving healthcare regulations and compliance demands.

Maintaining competitive edge in a dynamic market.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Auxiant Target Audience

View Details

Geographic Insights

Auxiant primarily serves the US market, with a strong physical presence in the Midwest, indicating a national reach with regional focus.

Top Countries

United States flag

United States

98% market share

Canada flag

Canada

0.5% market share

Mexico flag

Mexico

0.3% market share

United Kingdom flag

United Kingdom

0.2% market share

Germany flag

Germany

0.1% market share

Auxiant Audience Segments

Self-Insured Employer Decision-Maker

35-65 years

Male • Female

United States • Midwest US

Benefits Broker/Consultant

30-60 years

Male • Female

United States • Major US Cities

Union Plan Administrator

40-65 years

Male • Female

United States • Industrial Regions

Healthcare Provider Administrator

25-55 years

Male • Female

United States • Regional Hospitals

Mid-Market HR/Finance Leader

28-50 years

Male • Female

United States • Tech Hubs

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor Auxiant

Interactive ROI Calculator

Create an interactive ROI calculator on the Auxiant website. This tool will allow potential clients (self-insured employers and brokers/consultants) to input their data and see the potential cost savings and benefits of using Auxiant's self-funded health benefit solutions, showcasing the value proposition in a tangible way.

Learn more

In-depth Buyer's Guide Creation

Develop a comprehensive buyer's guide focusing on the benefits of self-funded health plans. This guide will target employers and brokers/consultants, educating them on the key considerations, cost savings, and flexibility offered by self-funding compared to fully insured plans, positioning Auxiant as a thought leader and trusted advisor.

Learn more

Personalized User Onboarding

Develop personalized onboarding experiences for new clients and brokers/consultants. This will ensure they quickly understand the key features and benefits of Auxiant's platform and services, leading to higher engagement and retention by streamlining their initial experience.

Learn more

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