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Auxiant

Auxiant is a third-party administrator (TPA) that provides self-funded health plan solutions for businesses. They offer a range of services, including plan administration, cost containment, employee engagement, and technology solutions. They are committed to providing excellent service, cutting-edge technology, and flexible solutions tailored to each client's needs.

Company : Auxiant

Industry : HealthcareEmployee BenefitsHealth Plan Administration

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

Key Competitors

UnitedHealthcare
Cigna
Aetna

Auxiant Key Value propositions

Self-Funded Health Plans
Cost Containment
Technology-Driven Solutions
Customer Service

Auxiant SWOT Analysis

Strengths

Experienced TPAFocus on technology and data analyticsCommitment to customer service

Weaknesses

May be less recognizable than larger competitorsPrimarily focused on mid-sized to large companiesInformation on pricing and financial stability is limited

Opportunities

Expand into new geographic marketsDevelop partnerships with healthcare providersOffer additional services like wellness programs

Threats

Increasing competition in the TPA marketChanging healthcare regulationsEconomic downturn impacting businesses' ability to self-insure

Top Marketing Strategies for Auxiant

Personalized User Onboarding

Provide a tailored onboarding experience for new clients that highlights the value of Auxiant's solutions and guides them through key features. This will increase client satisfaction and reduce churn by ensuring they quickly understand and utilize the platform.

Interactive ROI Calculator

Create an interactive tool that allows potential clients to input their specific data and see a projected return on investment from using Auxiant's services. This will demonstrate the tangible benefits of Auxiant's solutions and encourage them to sign up.

Enhanced Product Image Captions

Improve the visual appeal and informativeness of product images by adding compelling captions that highlight key features and benefits. This will make the product offering more engaging and encourage potential clients to learn more about Auxiant's services.

Apply these strategies to your business with just one-click at Waxwing.ai

Auxiant User Persona

Auxiant Geographic and Demographic Insights

Geographic Insights: Auxiant's primary market is the United States, followed by Canada. There are potential opportunities in the UK, Germany, and Australia.

Top Countries

  • United States flag

    United States

    90%

  • Canada flag

    Canada

    5%

  • United Kingdom flag

    United Kingdom

    2%

  • Germany flag

    Germany

    1.5%

  • Australia flag

    Australia

    1.5%

Demographic Insights: Auxiant's target audience is evenly split between genders, with a higher concentration in the age group of 35-54 who are likely in decision-making positions.

Age Distribution

Gender Distribution

Auxiant Socio-economic Profile

Household and Income Insights: Auxiant's target audience falls mostly in the medium-income bracket, with a good mix of household sizes, suggesting a diverse clientele.

Educational and Employment Insights: Auxiant's target users are largely employed full-time with university or college-level education, reflecting their professional audience.

Households Size

Income Distribution

Education Level

Employment Status

Auxiant Behavioral Insights

Interest-Based Insights: Auxiant's target audience is interested in financial management, healthcare policy, HR, data analytics, business technology, employee wellness and benefits.

Technology and Social Media Usage: Auxiant's audience uses LinkedIn heavily, followed by YouTube and Facebook. They prefer desktop devices.

Interests

Financial ManagementHealthcare PolicyHuman Resources ManagementData AnalyticsBusiness TechnologyEmployee WellnessEmployee Benefits

Device Breakdown

Social Media Usage

Auxiant Top Competitors

Competitor
Estimated market share
Top domains
UnitedHealthcare35%Health Insurance, Managed Care, Healthcare Technology
Cigna25%Health Insurance, Pharmacy Benefit Management, Healthcare Services
Aetna20%Health Insurance, Medicare, Medicaid

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