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Major Markets
United States
Canada
MexicoAuxiant Top Products
Brand Positioning
Auxiant positions itself as an independent TPA offering customized, cost-effective self-funded health benefit solutions with superior technology and customer service, acting as the 'benefits backroom' for employers, brokers, and unions.
Customer Sentiments
Customer sentiment appears positive, as Auxiant consistently outperforms industry benchmarks in financial and processing accuracy and emphasizes best-in-class customer service, which suggests high satisfaction among their client base.
Auxiant Key Value Propositions
Auxiant's key value proposition lies in providing tailored self-funded health benefit solutions that enable cost control and compliance. They achieve this through proprietary programs, advanced technology, and personalized service, distinguishing themselves from a 'one size fits all' approach.
Auxiant SWOT Analysis
Strengths
Deep expertise in self-funding since 1982.
Proprietary programs like FocusHealth and UnionPlus+.
Strong focus on customization and customer service.
Weaknesses
Pricing model not transparent on website.
Physical presence primarily concentrated in the Midwest.
Might not be as widely recognized as larger national insurers.
Opportunities
Expand national reach beyond Midwest concentrations.
Further integrate technology for enhanced user experience.
Capitalize on growing trend of self-insured benefits.
Threats
Competition from large national insurance carriers.
Evolving healthcare regulations and compliance demands.
Maintaining competitive edge in a dynamic market.
Market Growth Stage
Pace of Market Growth
Auxiant Target Audience
Geographic Insights
Auxiant primarily serves the US market, with a strong physical presence in the Midwest, indicating a national reach with regional focus.
Top Countries
United States
98% market share
Canada
0.5% market share
Mexico
0.3% market share
United Kingdom
0.2% market share
Germany
0.1% market share
Auxiant Audience Segments
Self-Insured Employer Decision-Maker
35-65 years
Male • Female
United States • Midwest US
Benefits Broker/Consultant
30-60 years
Male • Female
United States • Major US Cities
Union Plan Administrator
40-65 years
Male • Female
United States • Industrial Regions
Healthcare Provider Administrator
25-55 years
Male • Female
United States • Regional Hospitals
Mid-Market HR/Finance Leader
28-50 years
Male • Female
United States • Tech Hubs
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Auxiant
Interactive ROI Calculator
Create an interactive ROI calculator on the Auxiant website. This tool will allow potential clients (self-insured employers and brokers/consultants) to input their data and see the potential cost savings and benefits of using Auxiant's self-funded health benefit solutions, showcasing the value proposition in a tangible way.
Learn moreIn-depth Buyer's Guide Creation
Develop a comprehensive buyer's guide focusing on the benefits of self-funded health plans. This guide will target employers and brokers/consultants, educating them on the key considerations, cost savings, and flexibility offered by self-funding compared to fully insured plans, positioning Auxiant as a thought leader and trusted advisor.
Learn morePersonalized User Onboarding
Develop personalized onboarding experiences for new clients and brokers/consultants. This will ensure they quickly understand the key features and benefits of Auxiant's platform and services, leading to higher engagement and retention by streamlining their initial experience.
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