Auxiant : Market and Competitor Analysis

Find stats on top websites

authzed.com

www.aventusglobal.com

Auxiant is a third-party administrator (TPA) that provides self-funded health plan solutions for businesses. They offer a range of services, including plan administration, cost containment, employee engagement, and technology solutions. They are committed to providing excellent service, cutting-edge technology, and flexible solutions tailored to each client's needs.

Company : Auxiant

Industry : HealthcareEmployee BenefitsHealth Plan Administration

Major Markets

United States

Canada

United Kingdom

Key Competitors

UnitedHealthcare

Cigna

Aetna

Auxiant Key Value propositions

Self-Funded Health Plans

Cost Containment

Technology-Driven Solutions

Customer Service

Auxiant Latest news

Auxiant

Self-funding is a flexible and economical method for employers to provide employee benefits. Why Auxiant. main img ...

Auxiant | LinkedIn

Auxiant | 1612 followers on LinkedIn ... We know how important careful administration of an employer health plan is. ... View all updates, news, and articles. Join ...

For Providers - Auxiant

AuxiantHealth is an interactive application that provides access to health plan information. There you will find enrollment and claims information ...

Payment disputes between providers and health plans | CMS

Apr 22, 2024 ... About Independent Dispute ResolutionThe No Surprises Act created new protections against out-of-network balance billing and established a ...

Auxiant SWOT Analysis

Strengths

Experienced TPAFocus on technology and data analyticsCommitment to customer service

Weaknesses

May be less recognizable than larger competitorsPrimarily focused on mid-sized to large companiesInformation on pricing and financial stability is limited

Opportunities

Expand into new geographic marketsDevelop partnerships with healthcare providersOffer additional services like wellness programs

Threats

Increasing competition in the TPA marketChanging healthcare regulationsEconomic downturn impacting businesses' ability to self-insure

Top Marketing Strategies for Auxiant

Personalized User Onboarding

Provide a tailored onboarding experience for new clients that highlights the value of Auxiant's solutions and guides them through key features. This will increase client satisfaction and reduce churn by ensuring they quickly understand and utilize the platform.

Interactive ROI Calculator

Create an interactive tool that allows potential clients to input their specific data and see a projected return on investment from using Auxiant's services. This will demonstrate the tangible benefits of Auxiant's solutions and encourage them to sign up.

Enhanced Product Image Captions

Improve the visual appeal and informativeness of product images by adding compelling captions that highlight key features and benefits. This will make the product offering more engaging and encourage potential clients to learn more about Auxiant's services.

Apply these strategies to your business with just one-click at Waxwing.ai

Auxiant User Persona

Name:

Sarah Miller

Age :

45

Gender :

Female

Occupation :

CFO

Industry :

Manufacturing

Education :

MBA, Finance

Preferred platforms

GOALS

Secure the most cost-effective employee healthcare plan without compromising on coverage benefits to attract and retain top talent
Leverage data analytics to understand healthcare spending patterns and identify potential cost savings opportunities for the company
Implement a self-funded health plan that aligns with the company's financial goals and risk tolerance while meeting employee needs

Frustrations

Rising healthcare costs impacting the company's bottom line and making it difficult to offer competitive benefits packages
Lack of transparency and control over healthcare spending with traditional insurance plans
Difficulty navigating complex healthcare regulations and ensuring compliance

Name:

John Smith

Age :

52

Gender :

Male

Occupation :

HR Director

Industry :

Technology

Education :

Master's, Human Resources Management

Preferred platforms

GOALS

Improve employee satisfaction and retention by offering a comprehensive and competitive benefits package, including health insurance
Streamline the benefits enrollment process and make it easier for employees to understand their coverage options
Educate employees about their healthcare benefits and promote wellness programs to reduce overall healthcare costs

Frustrations

Dealing with employee complaints about rising healthcare costs and limited coverage options
Managing complex benefits administration tasks, including enrollment, claims processing, and compliance reporting
Low employee engagement with wellness programs and difficulty promoting healthy behaviors

Name:

Maria Rodriguez

Age :

48

Gender :

Female

Occupation :

Benefits Manager

Industry :

Healthcare

Education :

Bachelor's, Business Administration

Preferred platforms

GOALS

Find a TPA that can provide exceptional customer service and support to both the company and its employees
Implement innovative health plan solutions that meet the unique needs of their industry, such as coverage for specialized medical procedures
Negotiate favorable contracts with healthcare providers to reduce costs while maintaining quality care for employees

Frustrations

Dealing with unresponsive TPAs and slow claims processing times
Finding comprehensive health insurance plans that cover the specific needs of their employee base
Managing employee expectations and concerns related to healthcare benefits, particularly during open enrollment periods

Auxiant Geographic and Demographic Insights

Geographic Insights: Auxiant's primary market is the United States, followed by Canada. There are potential opportunities in the UK, Germany, and Australia.

Top Countries

United States
90%
Canada
5%
United Kingdom
2%
Germany
1.5%
Australia
1.5%

Demographic Insights: Auxiant's target audience is evenly split between genders, with a higher concentration in the age group of 35-54 who are likely in decision-making positions.

Age Distribution

Gender Distribution

Auxiant Socio-economic Profile

Household and Income Insights: Auxiant's target audience falls mostly in the medium-income bracket, with a good mix of household sizes, suggesting a diverse clientele.

Educational and Employment Insights: Auxiant's target users are largely employed full-time with university or college-level education, reflecting their professional audience.

Households Size

Income Distribution

Education Level

Employment Status

Auxiant Behavioral Insights

Interest-Based Insights: Auxiant's target audience is interested in financial management, healthcare policy, HR, data analytics, business technology, employee wellness and benefits.

Technology and Social Media Usage: Auxiant's audience uses LinkedIn heavily, followed by YouTube and Facebook. They prefer desktop devices.

Interests

Financial ManagementHealthcare PolicyHuman Resources ManagementData AnalyticsBusiness TechnologyEmployee WellnessEmployee Benefits

Device Breakdown

Social Media Usage

Auxiant Top Competitors

Competitor	Estimated market share	Top domains
UnitedHealthcare	35%	Health Insurance, Managed Care, Healthcare Technology
Cigna	25%	Health Insurance, Pharmacy Benefit Management, Healthcare Services
Aetna	20%	Health Insurance, Medicare, Medicaid

authzed.com

www.aventusglobal.com

[email protected]