Find stats on top websites
Auxiant is an independent Third Party Administrator (TPA) that specializes in providing self-funded health plan solutions. Operating since 1982, they offer customized and flexible benefit plans to employers, focusing on cost containment and promoting good health. They differentiate themselves through continuous innovation, superior technology, and far-reaching capabilities. Their FocusHealth program emphasizes value-based purchasing by providing members with cost and quality information to make informed decisions. Auxiant integrates with various networks, stop-loss carriers, and PBMs, providing comprehensive benefits administration services. Auxiant also focuses on member engagement and customer service, aiming to be a benefits backroom for their clients.
Major Markets
United States
Canada
United KingdomKey Competitors
Select a competitor
UnitedHealth Group
Anthem, Inc.
Top Marketing Channels
UnitedHealth Group
- Content Marketing
- Examples: LinkedIn Articles, Industry Conferences, Whitepapers
- Campaigns: Employer Branding Campaign, Thought Leadership Series, Digital Health Innovation
- Digital Advertising
- Examples: Google Ads, Industry-Specific Websites, Health Plan Directories
- Campaigns: Targeted Ads for Large Employers, Broker Partnership Program, Health Plan Comparison Tools
- Health & Wellness Marketing
- Examples: Social Media, Email Marketing, Health Fairs
- Campaigns: Wellness Program Promotion, Health Risk Assessments, Preventative Care Campaigns
Top Sales Channels
- Direct Sales
- Direct Sales Teams, Broker Networks, Public Sector Bids
- Direct Sales to Large Employers, Strategic Partnerships with Brokers, Government Contracts
- Online Sales
- Website, Mobile App, Online Portals
- Online Quoting Tools, Virtual Consultations, Customer Support Chatbots
- Account Management
- Account Management Teams, Customer Relationship Management (CRM), Email Marketing
- Upselling Additional Services, Cross-Selling Related Products, Renewal Campaigns
Auxiant SWOT Analysis
Strengths
Large market share
Diversified product portfolio
Strong brand recognition
Weaknesses
Bureaucracy
Customer service issues
High operating costs
Opportunities
Expanding into new markets
Developing innovative healthcare solutions
Leveraging data analytics for personalized care
Threats
Increasing competition
Regulatory changes
Economic downturn
Transform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
